Contentsquare vs. Inspectlet

It is well suited to businesses with a full time web analyst that will be using the tools to create actionable reports that drive action in the company. It is less appropriate where companies are just looking for some new tools and it will be forgotten soon after implementation. If a website is critical to your business and you have dedicated resources or consultants to help you understand the data, then it is invaluable. I love it.

I think Inspectlet is a great tool for people who don't want to spend too much time or money integrating a screen session tool. I like how it does captures without you needing to set it up, which is a problem I have encountered with other tools. I think that it can be a great, passive data source for marketing and sales teams.

Incentivized

• The qualitative aspects of user experience are very well captured by ClickTale. We can get solid actionable insights through the various dashboards which track mouse movements, clicks, scrolls, etc.
• The visual conversion funnels give a very good high level view of landing page performance and how they work together.
• The video recordings are especially helpful. The user behavior captured is especially helpful in making decisions about user interface - form fields, call to actions, etc.

• Inspectlet does analysis of sessions really well. We were able to view our funnel and view sessions that completed and dropped-off at various points. Setting up the funnel and doing the analysis was very easy.
• I thought Inspectlet was very easy to integrate. During the integration, I was able to send metadata that allowed for increased flexibility during analysis. I loved that Inspectlet integrated with Segment.io.
• I thought the tool's pricing was positioned well for the features it offered.

Incentivized

• Looking at isolated recordings without creating a segment, we still have to use the old interface
• User interface has been massively improved but there are a few nags here and there that still need to be addressed
• Mobile and desktop should be shown side by side and not separately

Incentivized

• Be more consistent on recording the sessions
• Create an approved chrome extension that can be used to link session replay ids we gather in our Analytics tool like Adobe to the actual Inspectlet tool
• Lots of times main dashboard doesn't load. Make the tool more bug free.

Incentivized

For small companies with limited user testing budgets, ClickTale serves as a useful user testing tool. When I cannot get the funds for in depth user testing, I always know that I have a baseline of information I can rely on

I had some issues interacting with viewing recordings of a specific page by many users but my impression was that this was going to be fixed.

ContentSquare [(Clicktale)] is going deeper on UX understanding than traditional web analytics tools. You can truly understand how a page is used (where users click or even miss click, on which part of the page they are spending most of their time, if some links are clicked but bad positioned on the page...), and that's a thing you can't really measure trough a traditional web analytics tool.

Incentivized

Decibel requires in house server and lot more dev hours to implement while Inspectlet [doesn't] need any of that. Once you add Inspectlet to your site, you are just logging in to its site and viewing the session replays. Decibel has its own reporting tool that goes into much more detail and can give you deep insights of the users. Inspectlet, you are mainly just using it for viewing session replays.

Incentivized

• I learned how effective some of our image carousels were. How only 10% of a page visitors were being exposed to only the first slide. People were scrolling down or leaving the page without ever being exposed to 90% of the content. Once I provided this input to stakeholders it was an easy sell to redesign this aspect of the page.
• I used the mouse-move heat map to analyze user interaction with the footer. Showing stakeholders the before and after redesign heat maps did wonders for improving my credibility as an usability analyst.
• We used Clicktale to help analyze our 404 error page effectiveness. Our redesign gave us a 14% lower bounce rate on our redesigned 404 error page. Stakeholders appreciated a quantitative measure to gauge the success of that project.

• There is no dollar figure to put as an ROI but the value this tool provides is much much more than the investment.
• To be able to know the site from users perspective is the best ROI anyone can expect

Incentivized