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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Contentsquare

    Score7 out of 10
    N/AContentsquare is a digital experience analytics cloud designed to help companies understand hidden customer behaviors, and use those insights to drive more successful experiences. It includes functionality from the former Clicktale heatmap, session recording, and A/B testing tool and now boasts a suite of customer journey analytic capabilities.N/A

    Frosmo

    Score7 out of 10
    N/AFrosmo includes tools for precise user segmentation with various rules and combinations that can cover any requirements (and customization options as well), MVT testing with a special control group method, full website personalization without any work from the IT deparment, conversion tracking, conversion optimization, as well as targeting and re-targeting via ad campaigns, that are created within the product, using the same user segments. Integration via JavaScript.N/A
    Pricing
    ContentsquareFrosmo
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    ContentsquareFrosmo
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    ContentsquareFrosmo
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Contentsquare and Frosmo
    Feature
    Contentsquare
    8.0
    1 Ratings
    0% below category average
    Frosmo
    -
    Ratings
    Responsive Design for Web Access8.01 Ratings00 Ratings
    Mobile Application8.01 Ratings00 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile8.01 Ratings00 Ratings
    Results and Analysis
    Comparison of Results and Analysis features of Contentsquare and Frosmo
    Feature
    Contentsquare
    9.7
    1 Ratings
    3% above category average
    Frosmo
    7.4
    1 Ratings
    13% below category average
    Heatmap tool8.01 Ratings7.01 Ratings
    Click analytics10.01 Ratings7.01 Ratings
    Scroll maps10.01 Ratings7.01 Ratings
    Conversion tracking10.01 Ratings8.01 Ratings
    Goal tracking10.01 Ratings7.01 Ratings
    Session Recording and Replay10.01 Ratings00 Ratings
    User Segmentation10.01 Ratings00 Ratings
    Form fill analysis00 Ratings8.01 Ratings
    Test reporting00 Ratings7.01 Ratings
    Results segmentation00 Ratings8.01 Ratings
    CSV export00 Ratings7.01 Ratings
    Experiments results dashboard00 Ratings8.01 Ratings
    Testing and Experimentation
    Comparison of Testing and Experimentation features of Contentsquare and Frosmo
    Feature
    Contentsquare
    -
    Ratings
    Frosmo
    7.5
    1 Ratings
    9% below category average
    a/b experiment testing00 Ratings7.01 Ratings
    Split URL testing00 Ratings8.01 Ratings
    Multivariate testing00 Ratings7.01 Ratings
    Multi-page/funnel testing00 Ratings7.01 Ratings
    Cross-browser testing00 Ratings8.01 Ratings
    Mobile app testing00 Ratings7.01 Ratings
    Test significance00 Ratings7.01 Ratings
    Visual / WYSIWYG editor00 Ratings8.01 Ratings
    Advanced code editor00 Ratings8.01 Ratings
    Page surveys00 Ratings6.01 Ratings
    Visitor recordings00 Ratings7.01 Ratings
    Preview mode00 Ratings8.01 Ratings
    Test duration calculator00 Ratings8.01 Ratings
    Experiment scheduler00 Ratings7.01 Ratings
    Experiment workflow and approval00 Ratings8.01 Ratings
    Dynamic experiment activation00 Ratings9.01 Ratings
    Client-side tests00 Ratings8.01 Ratings
    Server-side tests00 Ratings7.01 Ratings
    Mutually exclusive tests00 Ratings8.01 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Contentsquare and Frosmo
    Feature
    Contentsquare
    -
    Ratings
    Frosmo
    7.5
    1 Ratings
    13% below category average
    Standard visitor segmentation00 Ratings8.01 Ratings
    Behavioral visitor segmentation00 Ratings7.01 Ratings
    Traffic allocation control00 Ratings8.01 Ratings
    Website personalization00 Ratings7.01 Ratings
    Best Alternatives
    ContentsquareFrosmo
    Small Businesses
    Fullstory
    Score9.1 out of 10
    Google Optimize
    Score6.7 out of 10
    Medium-sized Companies
    Quantum Metric
    Score8 out of 10
    AB Tasty
    Score8.8 out of 10
    Enterprises
    Glassbox
    Score8.1 out of 10
    Google Content Experiments (discontinued)
    Score7.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ContentsquareFrosmo
    Likelihood to Recommend
    7.0
    (14 ratings)
    7.0
    (1 ratings)
    Likelihood to Renew
    7.5
    (11 ratings)
    -
    (0 ratings)
    Usability
    7.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    ContentsquareFrosmo
    Likelihood to Recommend
    Contentsquare
    ContentSquare [(Clicktale)] is best suited to deep dive understanding of how web users truly consume your web pages. For example, when a traditional analytics software informs you on exit rates, ContentSquare [(Clicktale)] helps you to understand if users left without interacting with their last page or if they in fact spent time reading, scrolling, clicking it.
    Incentivized
    Read full review
    Frosmo Ltd
    It was SO easy getting started. The fact that I was led through a step-by-step process when first joining was a GAME CHANGER. I have found it pretty easy to use for editing or creating email campaigns. It's good value for your buck!
    Incentivized
    Read full review
    Pros
    Contentsquare
    • Heat Maps - we used and liked CrazyEgg in the past, and it was a cheaper tool that was easy to use. ClickTale gives us additional capabilities with better data about scroll reach, mouse movements, clicks and a summary report that shows what parts of our pages are getting attention. A product manager asked us yesterday for insights on how his product page was performing, and we were easily able to send him the reports in the heat map section.
    • Visitor recordings - We get good data on our website using analytics tools like GA, HubSpot and ClickTale, but it is very helpful to watch actual visitor recordings for certain visitor segments. If we add a new page or new feature to our website and notice a trend, we can easily drill down and watch visitors and see how they are interacting with the page.
    • Conversion funnels - We do a lot of our analysis in Google Analytics and you can set up conversion funnels in GA if you know how to do it. The problem is you can't segment the data and the aggregated data is not as helpful. ClickTale makes it very simple to do conversion funnels, and you can segment them with just a few clicks.
    Read full review
    Frosmo Ltd
    • The RSS Email Campaign feature.
    • It is simple, intuitive, and easy to use.
    • The templates they have to create a campaign are great.
    • Dashboard is easy to understand.
    Incentivized
    Read full review
    Cons
    Contentsquare
    • It's a bit difficult to navigate form heatmaps of one page on my sites to those of another.
    • It would be useful to have data on what percentage of clicks for each link are bounces. If this is available already, it is not very easy to find.
    • I have slight doubts about the accuracy of ClickTale's data based on some industry related articles I've read (i.e. http://redant.com.au/tool-reviews/clicktale-review-technology/). For the most part I feel like the data I'm getting is accurate, because it roughly corresponds to what I'm able to see on Google Analytics. It would be nice to see ClickTale address some of these issues.
    Read full review
    Frosmo Ltd
    • Importing contacts is still buggy.
    • Customers on the free plan have restricted access to customer service.
    Incentivized
    Read full review
    Likelihood to Renew
    Contentsquare
    At my former company I was able to upgrade our initial subscription level from bronze to gold without any problems after the first year. Unfortunately, the company I am presently with doesn't have a Clicktale subscription. I would have absolutely no hesitation in strongly recommending Clicktale to my current company if I ever get even a remote chance to do so. Clicktale is used in some of the statistics I use on my resume in an effort to quantify my results as a certified usability analyst. Clicktale has made a significant difference in my value to any team I work with.
    Read full review
    Frosmo Ltd
    No answers on this topic
    Usability
    Contentsquare
    I had some issues interacting with viewing recordings of a specific page by many users but my impression was that this was going to be fixed.
    Read full review
    Frosmo Ltd
    No answers on this topic
    Alternatives Considered
    Contentsquare
    ClickTale is now a step ahead of the competition since it delivers insights based on pre-defined business KPIs and customer journeys that we have set up. We can also segment our traffic and easily sift through the many recordings finding the ones that match our lookup criteria. This paired with a good and reliable PII masking helps us with insight collection and drive business decisions which other solutions don't have. The new non-Flash interface is clean and simple to use and has all the functionalities centralized.
    Incentivized
    Read full review
    Frosmo Ltd
    No answers on this topic
    Return on Investment
    Contentsquare
    • Rarely was actionable insight taken from the ClickTale tool that resulted in a better user experience on our website. We made small changes on different aspects of our webpages that typically did not show an improvement over the previous versions.
    • The dedicated time and resources in the ClickTale tool did not justify the investment. The heat maps can be helpful but they are based on mouse clicks (Google Analytics can help with that). Watching recordings can get time consuming and don't always provide enough data for an actionable takeaway.
    • If you take the approach of identifying a potential problem on your website first, then using the ClickTale tool to dig deeper in the issue, you might find the tool helpful. However, make sure you gather enough data on the potential issue before making changes to your site (and monitor the changes afterward).
    Read full review
    Frosmo Ltd
    • It helps me reach out to prospective clients every day
    Incentivized
    Read full review
    ScreenShots—