Contentful vs. Salesforce CMS

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Contentful
Score 6.5 out of 10
N/A
Contentful is a cloud based CMS solution that provides the ability to manage content across multiple platforms.The editing interface allows for managing content interactively and provides developers the ability to deliver the content with the programming language and template framework of their choice.
$0
Salesforce CMS
Score 8.4 out of 10
N/A
Salesforce Marketing Cloud Personalization (formerly Salesforce CMS) is a hybrid CMS allowing users to author content once and deliver it anywhere, in or out of Salesforce. Users create content, define content access, and define channels so they can share content and limit access to appropriate contributors. For an experience built with Salesforce, users can choose from two of the company's “what-you-see-is-what-you-get” (WYSIWYG) tools: Experience Builder and Commerce Page Designer. If the user…N/A
Pricing
ContentfulSalesforce CMS
Editions & Modules
Lite
$300
per month
Community
Free
Enterprise
Custom
No answers on this topic
Offerings
Pricing Offerings
ContentfulSalesforce CMS
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
ContentfulSalesforce CMS
Features
ContentfulSalesforce CMS
Security
Comparison of Security features of Product A and Product B
Contentful
7.3
8 Ratings
10% below category average
Salesforce CMS
10.0
25 Ratings
21% above category average
Role-based user permissions7.38 Ratings10.025 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Contentful
8.0
9 Ratings
5% above category average
Salesforce CMS
10.0
24 Ratings
27% above category average
API8.38 Ratings10.024 Ratings
Internationalization / multi-language7.76 Ratings10.020 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Contentful
7.7
10 Ratings
0% below category average
Salesforce CMS
10.0
21 Ratings
26% above category average
WYSIWYG editor7.34 Ratings10.018 Ratings
Code quality / cleanliness8.56 Ratings10.020 Ratings
Admin section8.08 Ratings10.018 Ratings
Page templates7.64 Ratings10.019 Ratings
Library of website themes7.52 Ratings10.014 Ratings
Mobile optimization / responsive design7.75 Ratings10.019 Ratings
Publishing workflow8.09 Ratings10.019 Ratings
Form generator7.01 Ratings10.017 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Contentful
8.0
9 Ratings
8% above category average
Salesforce CMS
10.0
21 Ratings
30% above category average
Content taxonomy8.08 Ratings10.018 Ratings
SEO support7.07 Ratings10.017 Ratings
Bulk management7.75 Ratings10.019 Ratings
Availability / breadth of extensions8.56 Ratings10.019 Ratings
Community / comment management9.01 Ratings10.021 Ratings
Best Alternatives
ContentfulSalesforce CMS
Small Businesses
ManageWP
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Score 10.0 out of 10
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Score 10.0 out of 10
Medium-sized Companies
RWS Tridion Sites
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Score 9.0 out of 10
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Score 9.0 out of 10
Enterprises
RWS Tridion Sites
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Score 9.0 out of 10
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User Ratings
ContentfulSalesforce CMS
Likelihood to Recommend
8.3
(10 ratings)
10.0
(25 ratings)
Usability
-
(0 ratings)
10.0
(10 ratings)
Support Rating
-
(0 ratings)
8.0
(7 ratings)
User Testimonials
ContentfulSalesforce CMS
Likelihood to Recommend
Contentful
Contentful is well suited for folks who want a simple, clean, easy-to-use interface for a JAVASCRIPT website. If you do not want a javascript website you should look [elsewhere].
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Salesforce
When managing a team of 30 or more technician the tools available for a scheduler are incredible. The system sync's quickly so all schedulers can be looking at the same Gantt and see what changes have been made or need to be made. If you have too small of a team this service would be overkill especially given the cost.
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Pros
Contentful
  • Clean, modern interface (not clunky and outdated, like WordPress)
  • High degree of flexibility (I can structure data any way my clients need)
  • Enables headless frontend (i.e. I can build any frontend I want without having to change my CMS)
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Salesforce
  • It has a very smooth integration with Salesforce and third-party tools, ensuring easy tracking of policies and assets.
  • It also has impressive security features like used-based permissions and encrypted data.
  • Everything can be managed from a centralized place which saves a lot of time.
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Cons
Contentful
  • The new Contentful "branches" feature looked promising (it appears to mirror a git-like repository) but it requires the CLI, which isn't necessarily practical for teams that aren't current CLI users. It would be nice if the management of this feature were available via the UI (without that it causes more confusion than anything).
  • The Contentful data modeling method makes for a bit of an awkward SDK developer experience in some strongly typed languages like Java. Most things that you might need can be accomplished, but it feels like the experience could be smoother.
  • It would be nice if there were a way to migrate data between spaces (e.g. from your staging space to production).
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Salesforce
  • I find that the more complex you make things it starts to hit load times quite hard.
  • Additional tracking and analytics for the pages/emails would be nice.
  • Version control with autosaves and regular saves so you can tell the difference with 15-minute intervals.
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Likelihood to Renew
Contentful
No answers on this topic
Salesforce
It will be too difficult to change to a different software. We are fully integrated, and if things are not working well, it would be way worse to try to move to a different platform.
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Usability
Contentful
No answers on this topic
Salesforce
Strengths: - Intuitive for Salesforce Users – If you’re already working within the Salesforce ecosystem, the Salesforce CMS is easy to navigate, with a clean UI, drag-and-drop content management, and reusable assets for quick updates. - Seamless Integration – Since it connects natively with Experience Cloud, Marketing Cloud, and CRM, it allows for efficient multi-channel content distribution without needing extra third-party tools. - AI-Powered Personalization – The ability to deliver dynamic content based on user profiles and engagement data is a huge plus, making content delivery more relevant and impactful. Challenges: - Learning Curve for New Users – If you're not already familiar with Salesforce, the interface can feel overwhelming, requiring training to fully leverage all features. - Limited Customization & Workflow Automation – While it works well for structured content, advanced approval workflows and deep editorial customization are limited compared to enterprise CMS platforms like Adobe Experience Manager. - Media & Design Limitations – Salesforce CMS is not as robust for managing rich media-heavy content, which can be frustrating for teams needing more flexibility in multimedia presentation.
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Reliability and Availability
Contentful
No answers on this topic
Salesforce
Seen very least outages and it would took more time hardley not more than 10 mins that to with prior advance notice
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Performance
Contentful
No answers on this topic
Salesforce
Its very quick and not facing any issus in loading if we have good internet bandwidth then it works very well and doesnt gives any issues
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Support Rating
Contentful
No answers on this topic
Salesforce
I've never really had to contact support. It's at the point where we have people in the organization that are our specific go-to inhouse support teams for Salesforce. Again, that goes back to what I said about there being a point where just too much is added to Salesforce that you have to hire someone to be the go-to person of Salesforce. There is only so much their support team can do for you. I wouldn't expect Salesforce Support to have any sort of understanding of the weird issues I deal with!
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In-Person Training
Contentful
No answers on this topic
Salesforce
Since I attended training from one of our senior resource in organizations I didn't face any issues
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Online Training
Contentful
No answers on this topic
Salesforce
N/A. I wasn't present for vendor-provided training.
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Implementation Rating
Contentful
No answers on this topic
Salesforce
I joined post the installtion so not aware much of it but as per feedback its not that hard to setup
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Alternatives Considered
Contentful
Easy to use and much more organized as a single platform versus multi. The layout is clean and easy to read and we don’t have to worry about certain users safe guarding data or content then losing it when they leave the company. It’s a one stop shop for imagery
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Salesforce
As our business heavily relies on Sales Cloud, Service Cloud, and Marketing Cloud, we need a CMS that works natively with our existing Salesforce Data. Other platforms would require third-party connectors or custom API development, making integration more complex and expensive. Salesforce allows us to manage content once and distribute it across multiple touchpoints. It also delivers personalized marketing content based on CRM data.
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Contract Terms and Pricing Model
Contentful
No answers on this topic
Salesforce
N/A. I did not help purchase Salesforce and am unaware of our contract details.
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Scalability
Contentful
No answers on this topic
Salesforce
Its highly reliable when it comes to usage with high availability and robust infrastructure
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Professional Services
Contentful
No answers on this topic
Salesforce
N/A. I've never used Salesforce professional services.
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Return on Investment
Contentful
  • There was no negative impact as such.
  • Positive impact is increase in sales.
  • More work is delivered due to reusability and other features within a time and less manual effort.
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Salesforce
  • It allows me to keep a close eye on all of my performance metrics through the Dashboard Reporting, ie what my sales pipeline looks like, how much it's changed in the last 60 days, new opportunities created in the last 7 days, # of emails sent for the week, etc. The ease of the design and output make it really easy to check my progress throughout the day to find where I have holes and am falling short on my personal and work goals. It's resulted in greater transparency with my Mgmt Team and shorter 1-on-1 mtgs with my boss as he can see exactly where I am at all times (to be fair, I'm a senior sales rep, so he pretty much lets me do my job completely unfettered), but it does prove that I am continually producing which recently resulted in a raise I didn't even ask for.
  • The SF repository is so detailed that I don't have to spend tons of time finding frequently used websites attached to a client or see what all interactions with the company look like. Even though I don't use SF for my bulk emails and email sequences, SF provides me with an email to use in the bcc of these emails which links everything back to SF. I find that extremely helpful. This really impacts my efficiency and I can honestly say that once I started using all the functionality of data management, it saved me about 20% of my time/week that I could then allocate towards other revenue-generating tasks like prospecting and account management. The more time I have for those, the better. My year-over-year on accounts 1 year and older just grew by 17% this last year.
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ScreenShots

Contentful Screenshots

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