Contentful vs. Lytics

Coming from WordPress, Contentful feels like content management as it should be. There's no clutter to get rid of, you can simply start building from scratch, and the end product is perfectly tailored to your or your clients needs.

Incentivized

If you're struggling to reach a target audience in a touchpoint other than email/print, Lytics is for your business. If your website doesn't have much web traffic, Lytics is NOT for you. It doesn't help with external acquisitions, only with retaining customers who are already on your site.

Incentivized

• Contentful provides organized, flexible data models with support for a variety of data types and content editors (e.g. WYSIWYGs, form fields, raw text areas).
• Contentful has great built-in versioning features with history and draft states so it's easy to make updates and revert when needed.
• Contentful has an intuitive user interface and good support for multiple spaces (which can be helpful for companies that need separate projects for dev/staging/production).

Incentivized

• Easy to use segmentation tool
• Clients love to see their audience build live!
• Easy to activate an audience wherever it needs to go

Incentivized

• Preview of changes prior to publishing
• The ability to use a spell check plug-in when working on content (it doesn't work well with Grammarly)

Incentivized

• Customization: users are limited to pre-made designs.
• Design: we have the same issue here; it would be great if users could upload designs from Creative Cloud.
• Integration: it can be confusing to pair with other applications.

Incentivized

Contentful was affordable and much simpler than the Java based systems and preferred over a PHP solution

Incentivized

We evaluated 5-8 CDP's and picked Lytics[.]

Incentivized

• There was no negative impact as such.
• Positive impact is increase in sales.
• More work is delivered due to reusability and other features within a time and less manual effort.

Incentivized

• Allowed us to come off more expensive tools.

Incentivized