Conga CPQ vs. Velocify by ICE Mortgage Technology

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Conga CPQ
Score 8.5 out of 10
N/A
Conga CPQ empowers sales, partners, and customers to efficiently configure complex products and services offerings, and provide personalized prices and quotes, utilizing codified product and pricing information - to drive higher win rates and a more pleasurable buying experience. Conga CPQ also helps to maintain a single price book, discounting structure, and quoting structure across all channels. With an API-first approach, configuration, pricing, or quoting capabilities that can…N/A
Velocify by ICE Mortgage Technology
Score 6.7 out of 10
N/A
Velocify is a sales acceleration and automation solution acquired by Ellie Mae (now ICE Mortgage Technology) in 2017. The product suite includes Velocify Pulse automation app, Velocify Lead Manager for lead management and distribution, and Velocify Dial-IQ sales dialer. Also , Velocify LoanEngage is a sales referral management app for loan officers.N/A
Pricing
Conga CPQVelocify by ICE Mortgage Technology
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Conga CPQVelocify by ICE Mortgage Technology
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
Conga CPQVelocify by ICE Mortgage Technology
Features
Conga CPQVelocify by ICE Mortgage Technology
CPQ
Comparison of CPQ features of Product A and Product B
Conga CPQ
8.5
Ratings
2% below category average
Velocify by ICE Mortgage Technology
-
Ratings
Quote sharing/sending8.70 Ratings00 Ratings
Product configuration8.60 Ratings00 Ratings
Configuration options8.60 Ratings00 Ratings
Pricing rules8.00 Ratings00 Ratings
Price adjustment8.10 Ratings00 Ratings
Purchase history and open contracts8.40 Ratings00 Ratings
Guided selling/Sales portal8.00 Ratings00 Ratings
CPQ reporting & analytics7.20 Ratings00 Ratings
CPQ-CRM integration9.30 Ratings00 Ratings
Attachments to quotes9.30 Ratings00 Ratings
Order capturing8.70 Ratings00 Ratings
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Conga CPQVelocify by ICE Mortgage Technology
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Salesflare
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Score 6.0 out of 10
Medium-sized Companies
QuoteWerks
QuoteWerks
Score 9.4 out of 10
Lead411
Lead411
Score 9.1 out of 10
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SAP Sales Cloud
SAP Sales Cloud
Score 8.3 out of 10
Dialpad Sell
Dialpad Sell
Score 9.5 out of 10
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User Ratings
Conga CPQVelocify by ICE Mortgage Technology
Likelihood to Recommend
8.4
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
9.8
(0 ratings)
5.1
(0 ratings)
Usability
8.0
(0 ratings)
10.0
(0 ratings)
Availability
10.0
(0 ratings)
10.0
(0 ratings)
Performance
10.0
(0 ratings)
10.0
(0 ratings)
Support Rating
6.0
(0 ratings)
10.0
(0 ratings)
In-Person Training
-
(0 ratings)
8.0
(0 ratings)
Online Training
7.0
(0 ratings)
-
(0 ratings)
Implementation Rating
1.0
(0 ratings)
8.0
(0 ratings)
Configurability
-
(0 ratings)
10.0
(0 ratings)
Product Scalability
-
(0 ratings)
10.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
Conga CPQVelocify by ICE Mortgage Technology
Likelihood to Recommend
Conga CPQ is flexible in the price setup. We achieve a lot of customized pricing setups using CPQ. Usage flowing into billing works well also. The Conga cart is a huge painpoint for us. We bill each route and trip we run individually so we have a very large amount of manual, complex cart configuration.
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Velocify is amazing if powered by the right management. Just like any piece of technology, garbage in - garbage out. I suggest making sure your management is well trained so they can ensure their users are effective. Velocify has some incredible talent working there. I suggest making great connections with those on your team and it will help greatly during the tenure of your working relationship.
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Pros
  • Fully integrated with Salesforce.com. Allows for the seamless update of all objects on the SFDC platform. As primary quotes are updated, so to are the opportunities.
  • Supports integration with Avalara for Sales Tax and Docusign for E-Signature.
  • Supports the quoting of product that requires customization that results in a dynamic cost, MSRP and customer price.
  • Significant amount of R&D is being invested in to the platform. Many of the items on our wish list have already been incorporated as a standard feature or on the near term roadmap.
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  • The prioritized queue allows for management to set contact standards and hold users accountable. It removes all the guess work out of what lead to call next.
  • The Dial IQ feature is fantastic for powering through calls and maximizing speed to contact.
  • The Shotgun lead distribution puts the lead into the hand of the user that is ready and available to call that lead immediately. No handing off a lead to an originator and hoping they call. This feature allows for the system to notify multiple users simultaneously and first user to press 1 wins the lead. Talk about creating a competitive sales environment!
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Cons
  • The GUI design of Apttus is configurable but prescriptive. If you want a very specific look and feel, it will take some effort to do so. There have been some modern design updates recently using AngularJS. Check it out to see if it works for you.
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  • Velocify would be well served to create a more robust email drip campaign platform.
  • Velocify could revamp their dashboards and prioritized views our individuals work out of daily. It's rather overwhelming when working with a lot of leads. Adding interactive graphics - calendars, easy to view alerts, etc would be great. (Big Purple Dot does this well)
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Likelihood to Renew
It is a stable repository management tool but needs to upgrade its search engine to make it more efficient and user friendly. There can be an advanced search option which allows me to find agreements based on Contract numbers, Company name and Agreement Type as well as by affiliates
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I am sure that we as a company are likely to continue using Velocify. I am not involved in the selection process, but I have not heard any negative feedback and switching programs would more than likely be too much work
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Usability
Conga CPQ is a great tool but lacks good support and [a] very limited knowledge base which doesn't include day to day errors which users face, thus leading us to support and take more time in turn. Also cart performance can be improved drastically which will enhance the user experience as the user doesn't have to wait for the pricing.
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Users can gain a very good understanding of the system quickly. The administrator can use terms that are familiar to their company when setting the system up. Most new administrators error to the side of complexity when setting up the system. With Velocify less is more.
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Reliability and Availability
As a native Salesforce.com app, it's up as long as Salesforce.com is running.
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The system is always up!!
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Performance
No answers on this topic
If the system is set up correctly it will be a game changer for your organization.
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Support Rating
We had to use an outside vendor to implement the software and we paid them for a while during the initial choppy months. I was learning as I went along and then we could occasionally reach out to Salesforce if we really needed to. I think the support is there, but you obviously have to pay for it if the admin team doesn't have enough experience.
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While I didn't speak with the Support team often, they seemed very accepting and reliable. My favorite was the company emails that we would receive whenever something wasn't working correctly so that we would know that it's being worked on, providing a bit of relief to the other employees that were having trouble.
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In-Person Training
No answers on this topic
The in-person training if you will is done via GoToMeeting or some other service. I have been told that the moderator goes way too in-depth and too fast.
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Online Training
We attended 5 hours worth of webinars early on.

We had to understand how objects worked to figure out how to structure our data.

I would have liked more in-depth training but it would have been an additional cost
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Velocify offers online training via videos and written descriptions of implementation procedures.
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Implementation Rating
You need to have IT involved. The implementation partner downplayed the role that IT would have to play. We needed data migration, user set-up, customizations within Apttus for legacy migrations. Luckily we had a developer on our staff for Salesforce.com.
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If you plan to have more than 20 users on Velocify you should outsource implementation to someone that knows how the system can best be implemented for your business/process flows. If you have fewer proposed users try to use one of the canned levels.
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Alternatives Considered
It has been too long for me to remember all the various CPQ products we evaluated. But our short list came down to Salesforce CPQ and and Conga CPQ. At the time, we considered them both pretty close to equivalent solutions for meeting our needs, so negotiation mainly came down to price of the solution, and estimates to implement. Now that we are migrating to Lightning, the balance has tipped very strongly in Salesforce CPQ's favour.
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Before we went with Velocify, we had Salesforce and Hobson's EMT Connect. Both of these systems were rather expensive and didn't give us exactly what we needed for lead conversion as well as the customization we desired. However, I feel that some of the reasons we went with Velocify were not exactly truthful as we found out during the implementation process or much later that there were things they said that they could do that once we started getting into the weeds with it they weren't able to execute. From a lead conversion and speed to lead standpoint, this is a good product. From a reporting and lifecycle management standpoint, this is a very poor product compared to the other two
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Scalability
No answers on this topic
The system is fully scaleable both vertically and horizontally across the enterprise.
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Return on Investment
  • It cost the company almost $1million in 3 years of licensing. It then cost us the business to implement it in 2.5 years over $5 million dollars internally with resourcing involved to roll out globally. There was no ROI, that was just to implement it as the business continues to not adopt the product.
  • The adoption level of the product is ~25% of the business actually using the product.
  • Business areas ended up hiring and spending something near $150k/year in human resources to use the system for the sales team because of the low adoption.
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  • Faster lead conversion lead us to higher potential for "first school wins" philosophy.
  • Negative return on time spent maintaining Velocify. Because manual reporting was needed and much had to be done outside of the system, there was a monetary loss of time because of this.
  • Predictability was near impossible for us, and the fact that we had to purchase an email automation system because Velocify did not do anything we needed was a negative ROI for our business.
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ScreenShots

Conga CPQ Screenshots

Screenshot of Unlimited Product Capability - Can validate any combination of rules & constraints with an unlimited number of configuration attributes​.Screenshot of Model & deploy any pricing structure or strategy​ - pricing intelligence & discounting rules​ and profitability insights ​& margin visibility​Screenshot of Simple to complex product & pricing configurations​Screenshot of Helps sellers to quote accurately and spend less time selling, no matter how complex a business becomes.