Conductor is a Website Optimization and Intelligence platform. Conductor is designed to help brands increase visibility in AI and traditional search, generate high-performing content, and protect performance with 24/7, real-time website monitoring. With insights across AEO/SEO, content, and technical health, Conductor’s unified platform empowers cross-functional teams to turn their website into a growth engine.
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Matrix
Score 6.0 out of 10
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Matrix is the Enterprise or Agency level search engine optimization platform formerly developed and owned by Barcelona based company Intelligent SEO which was recently (Jan. 2014) acquired by American company Insequent, Inc to expand their offerings. Matrix presents the full panoply of SEO features, like search ranking and tracking, keyword and backlink monitoring and suggestions, site audit, competitor tracking and head-to-head comparison with the home team, also a landing page generator, and…
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Pricing
Conductor
Matrix
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Conductor
Matrix
Free Trial
Yes
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
Optional
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Conductor
Matrix
Features
Conductor
Matrix
SEO
Comparison of SEO features of Product A and Product B
Conductor
8.7
Ratings
12% above category average
Matrix
10.0
Ratings
25% above category average
Keyword analysis
9.70 Ratings
10.00 Ratings
Backlink management
8.30 Ratings
00 Ratings
SERP ranking tracking
9.00 Ratings
00 Ratings
Page grader
9.50 Ratings
00 Ratings
Competitive analysis
8.00 Ratings
10.00 Ratings
Site audit / diagnostics
9.90 Ratings
10.00 Ratings
Site recommendations
7.50 Ratings
10.00 Ratings
Task management
8.20 Ratings
10.00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Conductor
8.2
Ratings
8% above category average
Matrix
8.3
Ratings
9% above category average
Local SEO
9.10 Ratings
5.00 Ratings
Social SEO
5.50 Ratings
10.00 Ratings
Mobile SEO
9.90 Ratings
10.00 Ratings
Global SEO
8.30 Ratings
00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Conductor has proven to be an effective tool for tracking our organic search visibility, researching trends and content topics, and beginning our optimization journey in the new AI-driven world of search. The platform is exceptional for collaboration and is easy to use. Having deeper integration of search-related AI data and tools, organic shopping, schema tracking, and suggestions would further improve an already excellent product offering.
Absolutely, we recommend Matrix to every business to business partner or client we have. It has helped us crawl out of the dark ages and interface with a completely new audience of customers. We appreciate that they are always innovating so we get the best of the future pulled into the present.
Keyword research (includes related terms, types of terms, high ranking pages, search volume, and more)
Content guidance and briefs (you can use built in tools to get specific optimization steps and create content briefs within the tool)
Competitor research (compare how competition is ranking and track organic market share)
Support (dedicated team support, regular check-ins, built-in requests for deliverables/support items, options for requesting work with partner organizations, excellent training materials, and live chat within the platform)
I would like to see a feature to manage the backlink disavow list through search console. If Conductor is able to add this, we may be able to drop one of our other tools and save some money in that area.
Conductor has a lot of features and can be a bit overwhelming. It is a strength and a weakness, as it takes time to learn all that is available.
Another feature I would like to see is more integration with GA, we leverage creating annotations in GA and it would be great to have those pulled into the Conductor dashboard automatically.
I do think that completeness in which it integrates data from our traffic and order entry system could improve some. We have found instances where data isn't cleanly input and requires some manual clean up on the backside.
While the system itself is pretty user-friendly, sometimes the system itself seems a bit slow. For AE's whose time is rather valuable, this I know they find annoying at times.
Since I have the ability to see everyone's data and not just one AE's, I would like the managerial functionality a bit more comprehensive. Some of the reports are a bit cumbersome.
Conductor enables high-value SEO activity. There are a lot of moving parts in SEO and I'm always open to products that fit our requirements, but Conductor has built a stronger argument for its value after we subscribed than it had when we subscribed -- that's rare.
I check features like the InsightStream every Monday to monitor any major losses or gains in performance. These are easily digested and save me tons of time searching for these insights manually. If there's anything "worth calling home about" I can easily add insights into a workspace and create a report to communicate these results. It's super easy to use Conductor with a team and across departments.
It's been sort of off and on in the 2 years I've used it. The live chat has been really helpful many times, and they're quick to respond. We had different support contacts but they've all been good. I think they've recently changed the way they provide support that I believe will be more dedicated and hands-on
Our in house SEO manager trained everyone. It was easy to learn and he was well versed with the product. Any questions we had he was able to answer or reach out to support to find the answer
I definitely recommend their professional services for getting started. It got our account 90% of the way to where we needed to be in order to gain value from it. In fact, I'd suggest that with few exceptions (such as, you have a staff that is already familiar with the platform and doesn't need any help), the quick start services over the first 30-90 days should be a standard part of onboarding with any new client. It definitely got us to the point of gaining ROI from the solution and, in turn, will make it easier to justify renewal and continued investment in it.
We tried Surfer SEO before Conductor. It just felt like it didn't have enough to offer in comparison to Conductor. There was a shortage on everything that you could do in the platform and it felt like the lack of in-depth tools caused us to miss out on making sure our content that we're putting out is the best it could possibly be.
I do know that WideOrbit Meida Sales has a CRM tool as well and I do think what Matrix offers is better. As far as data integration, WideOrbit might be better, but as a stand alone product I think Matrix is a better tool. The reporting piece is certainly better, and the ease of use for the AE's is certainly simpler.
The Live Edit feature in Content King has given me the ability to make changes on the fly without having to wait for developer time to make simple edits.
I have been able to gain back hours of time that I previously spent on aggregating data across tools when preparing on-the-fly reports for management.
Every morning my dashboard provides me with a new insight or answers a question I may not have even thought to ask. This has added to my workload, but it's also helped to become better at my job.
I do think that Matrix has had a positive impact of requiring AE's to better manage their own business.
Since I don't directly deal with the contractual piece of Matrix, as far as what the actual ROI is, I can't speak to that. But I can say this, our organization has used this for at least the 6 years I've been there. It is used on a national level, so I do believe that it's roll up features are ones that can be utilized through the organization.
As far as our overall business objectives in the sales department, it certainly meets the needs of both the management team as well as the sales team to managing clients and annual budgets.
