Conductor vs. Kapost

Conductor has proven to be an effective tool for tracking our organic search visibility, researching trends and content topics, and beginning our optimization journey in the new AI-driven world of search. The platform is exceptional for collaboration and is easy to use. Having deeper integration of search-related AI data and tools, organic shopping, schema tracking, and suggestions would further improve an already excellent product offering.

Incentivized

I think the filters within the custom fields and custom details is its strongest feature for us. So I would say, the more content you have, the more use you'll get out of Kapost, especially if you need to organize your content in a lot of different ways (as we do for our targeted marketing). We still format edit/publish blogs via WordPress (although we put the draft in Kapost), but blogs aren't necessarily our #1 thing. Perhaps, for people who are really blog-centric, another platform may be better. Kapost is really good, I think, for copy that has a lot of hands on it, and can really benefit from well-structured work flows and a really comprehensive metadata system.

Incentivized

• Keyword research (includes related terms, types of terms, high ranking pages, search volume, and more)
• Content guidance and briefs (you can use built in tools to get specific optimization steps and create content briefs within the tool)
• Competitor research (compare how competition is ranking and track organic market share)
• Support (dedicated team support, regular check-ins, built-in requests for deliverables/support items, options for requesting work with partner organizations, excellent training materials, and live chat within the platform)

Incentivized

• Sets you up with a strategist. You are able to be in constant communication through Kapost with your strategist and send one another working proofs and comments.
• Unity - it has made all our email campaigns have a similar look and feel. Kapost has shown results on the appropriate amount of images to use and the type of language that works.
• Stay on track - each person is notified when the role before theirs is complete so they know when it is their turn to act upon something.

Incentivized

• I would like to see a feature to manage the backlink disavow list through search console. If Conductor is able to add this, we may be able to drop one of our other tools and save some money in that area.
• Conductor has a lot of features and can be a bit overwhelming. It is a strength and a weakness, as it takes time to learn all that is available.
• Another feature I would like to see is more integration with GA, we leverage creating annotations in GA and it would be great to have those pulled into the Conductor dashboard automatically.

Incentivized

• Search is valuable but the key words seem to take a while for the system to find, I have to use multiple word choices or switch to a specific collection.
• I think some type of links from search could be useful.
• Layout isn't the prettiest.

Incentivized

Conductor enables high-value SEO activity. There are a lot of moving parts in SEO and I'm always open to products that fit our requirements, but Conductor has built a stronger argument for its value after we subscribed than it had when we subscribed -- that's rare.

We are using some other systems that might have replaced Kapost, but none of them had the workflow functionality we were looking for. So, we're sticking with Kapost for now.

I check features like the InsightStream every Monday to monitor any major losses or gains in performance. These are easily digested and save me tons of time searching for these insights manually. If there's anything "worth calling home about" I can easily add insights into a workspace and create a report to communicate these results. It's super easy to use Conductor with a team and across departments.

The calendar view is a great feature and so are the custom views. It is relatively easy to see a clear view of what content the user is responsible for and then the due dates associated to it. The ability to create and update workflows for the team is easy to navigate and keeps us on track.

Incentivized

Always works when I've needed it

Incentivized

Sometimes reports can take some time to load

Incentivized

It's been sort of off and on in the 2 years I've used it. The live chat has been really helpful many times, and they're quick to respond. We had different support contacts but they've all been good. I think they've recently changed the way they provide support that I believe will be more dedicated and hands-on

Incentivized

The reputation of the product matches up to its reputation as one of the leaders in the space. I love that you can share and access content at your fingertips from anywhere. The downside is that it does not have the prettiest interface but you can get over this with its functionality.

Incentivized

Our in house SEO manager trained everyone. It was easy to learn and he was well versed with the product. Any questions we had he was able to answer or reach out to support to find the answer

Incentivized

I definitely recommend their professional services for getting started. It got our account 90% of the way to where we needed to be in order to gain value from it. In fact, I'd suggest that with few exceptions (such as, you have a staff that is already familiar with the platform and doesn't need any help), the quick start services over the first 30-90 days should be a standard part of onboarding with any new client. It definitely got us to the point of gaining ROI from the solution and, in turn, will make it easier to justify renewal and continued investment in it.

Incentivized

We tried Surfer SEO before Conductor. It just felt like it didn't have enough to offer in comparison to Conductor. There was a shortage on everything that you could do in the platform and it felt like the lack of in-depth tools caused us to miss out on making sure our content that we're putting out is the best it could possibly be.

Incentivized

I've used basic tools like SharePoint in the past as a content repository, but it's not user friendly, not well organized, hard to manage and not well-suited for marketing content (version control issues, etc. ). Get a dedicated tool!

Incentivized

Many features

Incentivized

It's easy to expand across an organization and the software is continuously being improved with new features rolled out to all users

• The Live Edit feature in Content King has given me the ability to make changes on the fly without having to wait for developer time to make simple edits.
• I have been able to gain back hours of time that I previously spent on aggregating data across tools when preparing on-the-fly reports for management.
• Every morning my dashboard provides me with a new insight or answers a question I may not have even thought to ask. This has added to my workload, but it's also helped to become better at my job.

Incentivized

• Kapost streamlined a lot of different processes across marketing.
• We hope that people are finding assets they need rather than requesting new ones get created.
• Having a central location for assets has helped to prevent outdated documents from appearing in different locations.

Incentivized