Conductor vs. Crownpeak Digital Accessibility and Quality

Conductor has proven to be an effective tool for tracking our organic search visibility, researching trends and content topics, and beginning our optimization journey in the new AI-driven world of search. The platform is exceptional for collaboration and is easy to use. Having deeper integration of search-related AI data and tools, organic shopping, schema tracking, and suggestions would further improve an already excellent product offering.

Incentivized

DQM deals with quality assurance across most areas of website content and customer experience; including content quality, brand updates, product detail and SEO effectiveness (including broken links, H-tags etc.). It does overlap with some of the other custom tools we already use in areas such as SEO quality and effectiveness. The advantage it gives however, is bringing all the factors listed above into a single tool and dashboard, making the process of highlighting, reporting and addressing all the website factors that affect customer experience and business effectiveness into a single space. DQM is also useful for isolating single business and Customer Experience (CX) issues for our clients using the 'custom checkpoint' tools. For example, our most recent custom usage has been in the management of diversity and inclusion language and terminology across a global web estate, to ensure consistency of language and approach across an ecosystem of websites managed by distributed teams.

• Keyword research (includes related terms, types of terms, high ranking pages, search volume, and more)
• Content guidance and briefs (you can use built in tools to get specific optimization steps and create content briefs within the tool)
• Competitor research (compare how competition is ranking and track organic market share)
• Support (dedicated team support, regular check-ins, built-in requests for deliverables/support items, options for requesting work with partner organizations, excellent training materials, and live chat within the platform)

Incentivized

• DQM does a great job at identifying code that doesn't meet WCAG guidelines.
• DQM has nice reporting tools and it is easy to deliver the results to non-IT employees.
• The Page Checker tool is very helpful for real-time scanning. This makes it possible to make sure fixes work before the next main scan.

Incentivized

• I would like to see a feature to manage the backlink disavow list through search console. If Conductor is able to add this, we may be able to drop one of our other tools and save some money in that area.
• Conductor has a lot of features and can be a bit overwhelming. It is a strength and a weakness, as it takes time to learn all that is available.
• Another feature I would like to see is more integration with GA, we leverage creating annotations in GA and it would be great to have those pulled into the Conductor dashboard automatically.

Incentivized

• It would be helpful if the Issues page under Website showed the WCAG level for each issue (A, AA, AAA). You currently have to look up the guideline to find the level.
• There is no indicator that a page is currently being scanned. During a website scan, some of the reports are blank or missing information. Having a notification on the main page showing which websites are being scanned would be helpful.
• Some ADA compliance items are left off, such as keyboard navigation, tabbing, etc.
• It doesn't view the websites on mobile devices or if using a screen reader. Some pages or formatting changes depending on resolution. The DQM, from what I have seen, doesn't account for that.

Incentivized

Conductor enables high-value SEO activity. There are a lot of moving parts in SEO and I'm always open to products that fit our requirements, but Conductor has built a stronger argument for its value after we subscribed than it had when we subscribed -- that's rare.

We've seen competitors, they're not doing as well of a job as dqm is. It's a wonderful tool and there a huge opportunities for crownpeak

Incentivized

I check features like the InsightStream every Monday to monitor any major losses or gains in performance. These are easily digested and save me tons of time searching for these insights manually. If there's anything "worth calling home about" I can easily add insights into a workspace and create a report to communicate these results. It's super easy to use Conductor with a team and across departments.

It doesn't take a lot of training to get people up to speed with Crownpeak Digital Quality Management (DQM), meaning the time can be spent fixing issues rather than asking questions and muddling through! For any issues we have encountered, the support team [has] been really quick at responding and assisting us.

Incentivized

Always works when I've needed it

Incentivized

Haven't had issues accessing the dashboard when needed.

Sometimes reports can take some time to load

Incentivized

No issues with speed and performance

It's been sort of off and on in the 2 years I've used it. The live chat has been really helpful many times, and they're quick to respond. We had different support contacts but they've all been good. I think they've recently changed the way they provide support that I believe will be more dedicated and hands-on

Incentivized

DQM support teams are responsive and knowledgeable, and will spend time working directly with client and agency teams to ensure the best outcomes are achieved. I can't fault the level of input and engagement from Crownpeak support teams across the board.

Our in house SEO manager trained everyone. It was easy to learn and he was well versed with the product. Any questions we had he was able to answer or reach out to support to find the answer

Incentivized

Product is straight-forward but the training was helpful and beneficial

I definitely recommend their professional services for getting started. It got our account 90% of the way to where we needed to be in order to gain value from it. In fact, I'd suggest that with few exceptions (such as, you have a staff that is already familiar with the platform and doesn't need any help), the quick start services over the first 30-90 days should be a standard part of onboarding with any new client. It definitely got us to the point of gaining ROI from the solution and, in turn, will make it easier to justify renewal and continued investment in it.

Incentivized

The initial process is not clear but after the first cookie banner all others are faster to implement.

Incentivized

We tried Surfer SEO before Conductor. It just felt like it didn't have enough to offer in comparison to Conductor. There was a shortage on everything that you could do in the platform and it felt like the lack of in-depth tools caused us to miss out on making sure our content that we're putting out is the best it could possibly be.

Incentivized

Having worked on hundreds of accessibility projects across many types and sizes of organizations, my recommendation is that Crownpeak DQM is the most effective automated accessibility testing tool for achieving the end goals of:

1. Getting teams to successfully complete their remediation
2. Understanding where an automated tool has limits and manual testing is required
3. Meeting the WCAG guidelines
4. Prioritizing issues that are the highest risk so it's clear what to address first
5. Considering an organization's existing brand and visual identity
6. Doesn't provide a false sense of security like other tools

Incentivized

Many features

Incentivized

haven't had issues accessing when needed.

• The Live Edit feature in Content King has given me the ability to make changes on the fly without having to wait for developer time to make simple edits.
• I have been able to gain back hours of time that I previously spent on aggregating data across tools when preparing on-the-fly reports for management.
• Every morning my dashboard provides me with a new insight or answers a question I may not have even thought to ask. This has added to my workload, but it's also helped to become better at my job.

Incentivized

• Page rankings improved, though this was one of many tactics aimed at improving that measure.
• Ability to add in fixes into existing change management processes by provided structured error reporting.
• Dashboards relevant to different teams so errors could be prioritized differently.

Incentivized