Comscore Social (Shareablee) is a social media analytics platform built to boost social ROI through actionable engagement intelligence. The solutions provide users with the ability to engage with advocates, gain competitive insights through monitoring competition, and interactive visualizations. Comscore has acquired Shareablee to provide a comprehensive, consistent, and unified view of media consumption and consumer intelligence across traditional digital and social platforms.
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Iconosquare
Score 5.1 out of 10
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"Iconosquare is a social media analytics and management platform helping brands and Agencies with in-depth reporting and analysis for Instagram, Facebook, Twitter, LinkedIn, and TikTok." Iconosquare's social media analytics aim to enable users to: Make strategic decisions for Instagram, Facebook and Twitter based on concrete data; Build a brand using statistics; Save time with content scheduling, in-depth…
Let's be clear, Shareablee is not a jack of all trades. It has a finite remit at the moment and it does that job extremely well. If you're looking for strong data sets, impressive metrics, and highly capable filtering options on those data then Shareablee is peerless in this regard. If you are insight oriented, story-telling oriented, or digital savvy, then this tool will tick all the boxes. If you know what Shareablee is for - do some investigation beforehand - you won't be disappointed. If, however, you expect it to do more than it's core function, your expectations may fall short. Do your homework on Shareablee though and you'll be fine!
A good match for someone looking into Iconosquare would be a social media manager looking to streamline their analytics process. It is for someone who may be pulling these numbers manually and wants a centralized location to pull numbers across platforms. Iconosquare also allows you to schedule your content, which provides another one-stop shop. Where it would be less suited is someone who may not use more than one social platform.
The user interface is a little clunky, and I think Shareablee is aware of this. Expect an update to UI soon, I imagine
While the mass of data and metrics is available, on the one hand, a goldmine, it's also a bit of a stumbling block. There's quite a learning curve to making sense of all the functionality and filters that are available. Like I said earlier, persevere and all will be worth it
The report runner can appear overwhelming, but again, bear with it, it's worth it!
Shareablee stacks up against other tools by 1. Defining objectives based on the client’s problem statement/ research requisite-depth research to identify requisite platforms & channels and the pertaining keywords, followed by query building to create search profiles & topic tags Social media platforms Professional review forums Industry-focused discussion sites E-commerce websites Content streaming platforms Setting up processes and tools for data extraction such as –-Social intelligence tools-Web scraping-Custom crawlers-Manual mining
Like other social media management platforms, Iconosquare has many similar features that allow for better Instagram management and monitoring. I'd say that for brands with a large focus on Instagram, or those looking to catapult their Instagram profile, Iconosquare is for you. For those looking for more robust social media management platforms that include other channels, Iconosquare might not be the platform for you.
