Comscore Social (Shareablee) is a social media analytics platform built to boost social ROI through actionable engagement intelligence. The solutions provide users with the ability to engage with advocates, gain competitive insights through monitoring competition, and interactive visualizations. Comscore has acquired Shareablee to provide a comprehensive, consistent, and unified view of media consumption and consumer intelligence across traditional digital and social platforms.
N/A
Followerwonk
Score 6.8 out of 10
N/A
Twitter analytics: Understand followers, influencers; competitive research.
Formerly from Moz, Followerwonk is presently its own company since 2017.
Let's be clear, Shareablee is not a jack of all trades. It has a finite remit at the moment and it does that job extremely well. If you're looking for strong data sets, impressive metrics, and highly capable filtering options on those data then Shareablee is peerless in this regard. If you are insight oriented, story-telling oriented, or digital savvy, then this tool will tick all the boxes. If you know what Shareablee is for - do some investigation beforehand - you won't be disappointed. If, however, you expect it to do more than it's core function, your expectations may fall short. Do your homework on Shareablee though and you'll be fine!
Followerwonk is well-suited for those who are active and at least semi-influential on Twitter. Conversely, it is also very helpful for those just starting out on Twitter as the compare users tab allows for deep comparison to competitors or to those users who you aspire to become more like me in terms of Twitter activity and influence. The many, many analyzation metrics make Followerwonk a very valuable tool for Twitter users looking to grow or just polish their presence, both businesses and individuals alike. I'd recommend Follwerwonk for those who seek to better analyze and refine their social media influence
The user interface is a little clunky, and I think Shareablee is aware of this. Expect an update to UI soon, I imagine
While the mass of data and metrics is available, on the one hand, a goldmine, it's also a bit of a stumbling block. There's quite a learning curve to making sense of all the functionality and filters that are available. Like I said earlier, persevere and all will be worth it
The report runner can appear overwhelming, but again, bear with it, it's worth it!
We will keep using it as long as it remains part of our Moz Pro subscription. If it were separated and the price point did not rise astronomically, we would be very likely to continue using the platform.
Shareablee stacks up against other tools by 1. Defining objectives based on the client’s problem statement/ research requisite-depth research to identify requisite platforms & channels and the pertaining keywords, followed by query building to create search profiles & topic tags Social media platforms Professional review forums Industry-focused discussion sites E-commerce websites Content streaming platforms Setting up processes and tools for data extraction such as –-Social intelligence tools-Web scraping-Custom crawlers-Manual mining
Honestly, I haven't used many other services that compete specifically with Followeronk. One of the reasons for this is that the service Followerwonk offers is typically lumped into other services as additional features or buy-in options. What I like about Followerwonk is that it is easy to use, fast, and I don't have to spend hours or any additional money to get the information I need to be successful.
One initiative our team launched was a series of educational webinars. We have been able to add an average of six new leads per webinar because of social media. If the messages had been delivered at non-peak times, there would be less likelihood of success.
When it comes to social media, it's difficult to nail down specific ROI without referencing a specific campaign. However, our team has seen a consistent follower growth with increasing RT's and Favorites. I attribute this to the right content hitting the right people at the right time.
Our team has uncovered a number of valuable relationships with other Twitter users in our industry that have helped us increase the reach of our overall marketing message. These relationships were uncovered using Followerwonk's keyword search.
