Comscore Social vs. Emplifi

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Comscore Social
Score 9.0 out of 10
N/A
Comscore Social (Shareablee) is a social media analytics platform built to boost social ROI through actionable engagement intelligence. The solutions provide users with the ability to engage with advocates, gain competitive insights through monitoring competition, and interactive visualizations. Comscore has acquired Shareablee to provide a comprehensive, consistent, and unified view of media consumption and consumer intelligence across traditional digital and social platforms.N/A
Emplifi
Score 7.6 out of 10
Mid-Size Companies (51-1,000 employees)
Emplifi offers a platform that enables brands to manage social marketing, commerce, and care. At the core of this platform is Emplifi Fuel — the outcome and enablement layer that connects all modules across marketing, commerce, and care. Fuel empowers brands to optimize the customer journey, unifying data, automation, and AI-driven insights to ensure every interaction drives meaningful business outcomes. The platform's core capabilities include:…N/A
Pricing
Comscore SocialEmplifi
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Comscore SocialEmplifi
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Comscore SocialEmplifi
Features
Comscore SocialEmplifi
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Comscore Social
-
Ratings
Emplifi
7.8
Ratings
1% above category average
Boolean keyword searches00 Ratings8.50 Ratings
Filtering out noise/spam00 Ratings7.10 Ratings
Sentiment analysis00 Ratings8.00 Ratings
Broad channel coverage00 Ratings7.50 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Comscore Social
-
Ratings
Emplifi
7.4
Ratings
8% below category average
Content planning and scheduling00 Ratings7.80 Ratings
Audience targeting00 Ratings7.00 Ratings
Content optimization00 Ratings6.80 Ratings
Workflow management00 Ratings8.20 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Comscore Social
-
Ratings
Emplifi
6.3
Ratings
23% below category average
Automated routing and prioritization00 Ratings6.60 Ratings
Customer interaction histories00 Ratings6.40 Ratings
Bulk actions00 Ratings5.80 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Comscore Social
-
Ratings
Emplifi
7.8
Ratings
1% above category average
Lead generation00 Ratings8.00 Ratings
Content marketing00 Ratings7.30 Ratings
Paid media management00 Ratings8.00 Ratings
Campaigns and promotions00 Ratings8.00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Comscore Social
-
Ratings
Emplifi
7.2
Ratings
16% below category average
Twitter00 Ratings6.70 Ratings
Facebook00 Ratings8.00 Ratings
LinkedIn00 Ratings5.90 Ratings
Google+00 Ratings8.00 Ratings
Instagram00 Ratings7.00 Ratings
Pinterest00 Ratings7.00 Ratings
YouTube00 Ratings8.00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Comscore Social
-
Ratings
Emplifi
7.6
Ratings
4% below category average
Campaign success analytics00 Ratings8.30 Ratings
Real-time tracking00 Ratings7.20 Ratings
Competitor analysis00 Ratings7.40 Ratings
Account management
Comparison of Account management features of Product A and Product B
Comscore Social
-
Ratings
Emplifi
7.3
Ratings
9% below category average
Role-based user permissions & privileges00 Ratings8.20 Ratings
Mobile access00 Ratings6.40 Ratings
Best Alternatives
Comscore SocialEmplifi
Small Businesses
Agency Analytics
Agency Analytics
Score 9.9 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
Echobox Social
Echobox Social
Score 9.7 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
1-Social
1-Social
Score 8.0 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Comscore SocialEmplifi
Likelihood to Recommend
9.0
(0 ratings)
8.8
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(0 ratings)
Usability
-
(0 ratings)
7.3
(0 ratings)
Support Rating
-
(0 ratings)
9.0
(0 ratings)
Online Training
-
(0 ratings)
6.0
(0 ratings)
Implementation Rating
-
(0 ratings)
9.1
(0 ratings)
User Testimonials
Comscore SocialEmplifi
Likelihood to Recommend
Let's be clear, Shareablee is not a jack of all trades. It has a finite remit at the moment and it does that job extremely well. If you're looking for strong data sets, impressive metrics, and highly capable filtering options on those data then Shareablee is peerless in this regard. If you are insight oriented, story-telling oriented, or digital savvy, then this tool will tick all the boxes. If you know what Shareablee is for - do some investigation beforehand - you won't be disappointed. If, however, you expect it to do more than it's core function, your expectations may fall short. Do your homework on Shareablee though and you'll be fine!
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- Very well suited to grabbing top-level and more in-depth social performance data, across campaigns and BAU activity. - Not as well suited for moments where you need benchmarking or context of your performance compared with a previous time frame. This can be a bit clunky to go back and forth with as it requires multiple dashboards or consistent manual time-frame changes.
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Pros
  • Influencer Analysis.
  • Tracking & Measurement.
  • Identification & Profiling.
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  • Publishing - takes a bit of time, but publishing all content together makes planning and execution much more efective
  • Community - really simple one board collecting of all our social messages makes replying simple
  • dashboards - widgets and customisation allow for multiple dashboards tracking various campaigns and goals
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Cons
  • The user interface is a little clunky, and I think Shareablee is aware of this. Expect an update to UI soon, I imagine
  • While the mass of data and metrics is available, on the one hand, a goldmine, it's also a bit of a stumbling block. There's quite a learning curve to making sense of all the functionality and filters that are available. Like I said earlier, persevere and all will be worth it
  • The report runner can appear overwhelming, but again, bear with it, it's worth it!
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  • Would love more robust search parameters for labels. ex. search for tickets labeled 'Availability' AND 'United States' but excluding any that are only one of those labels
  • Ability to break conversations into multiple tickets; so labels can be more accurate if the same person reaches out again after 3 months with a totally different question
  • The social account quick view doesn't always load the follower count for people reaching out to us. it makes it slower to manager messages from high level creators
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Likelihood to Renew
No answers on this topic
the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy
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Usability
No answers on this topic
Since the main use of the Live Advisor is on the website that doesn't have e-commerce capabilities, it has been challenging to attach an specific metric to Emplifi's solutions and their usability in our websites. The Live Advisor is helping us to deliver our unique sale proposition in digital channels, which is great, but it is difficult to assign a higher mark in usability due to the limitation just explained.
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Support Rating
No answers on this topic
Every time I've reached out to our account manager or even support in general, they've been there. I love the fact that I can always ask for help. Also, the chat function within the tool is helpful as well. It is something I always look for in a solution because when you're in the middle of working, and there is an issue, you can quickly reach out and get an answer.
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Online Training
No answers on this topic
The online training was fine but, in the end, the best way to learn any product is by actually using it.
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Implementation Rating
No answers on this topic
The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!
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Alternatives Considered
​Shareablee stacks up against other tools by 1. Defining objectives based on the client’s problem statement/ research requisite-depth research to identify requisite platforms & channels and the pertaining keywords, followed by query building to create search profiles & topic tags Social media platforms Professional review forums Industry-focused discussion sites E-commerce websites Content streaming platforms​ Setting up processes and tools for data extraction such as –-Social intelligence tools-Web scraping-Custom crawlers-Manual mining
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Its so much better and more stable and easier to work with their team If you're on Agora you should switch, you wont regret it and you'll probably get a better price. I used to deal with Agora breaking in some odd way every week, and Emplifi Service Cloud hasn't broken in any way in the almost a year we've used it.
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Return on Investment
  • Helps to know how our company is performing on Social Media
  • It helps us to know how we should plan our Social Media Marketings in the future.
  • Too many pieces of information at a glance and that could confuse if you are a beginner.
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  • Volaris was able to improve their positive sentiment by 7% in their user-generated content (UGC).
  • The optimization of content management workflows led to them becoming the second-most-popular airline brand in Mexico and the USA in 2022 according to Emplifi.
  • By tracking our content performance with Emplifi, we were able to improve our creatives and increase the total shares by 15% vs. previous the year.
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ScreenShots

Emplifi Screenshots

Screenshot of Emplifi Fuel Command CenterScreenshot of Emplifi Fuel ObjectivesScreenshot of Emplifi Unified AnalyticsScreenshot of social listening with AI-Powered Spike Alerts.Screenshot of the integrated social care interface.