TrustRadius

Comscore Ad Metrix vs. Web of Science

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Comscore Ad Metrix
Score 8.0 out of 10
N/A
Comscore offers marketing intelligence platform Ad Metrix to complement their digital marketing analytics offerings.N/A
Web of Science
Score 0.0 out of 10
N/A
The Web of Science is a publisher-independent global citation database, a research engine that delivers to a user's library with publication and citation data for discovery, access and assessment. The Web of Science Core Collection content is selective and the vendor boasts indexing that is uniquely consistent. Its independent editorial process aims to ensure journal quality, and its indexing supports what the vendor boasts is an unparalleled data structure. Every article and all cited…N/A
Pricing
Comscore Ad MetrixWeb of Science
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Comscore Ad MetrixWeb of Science
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Comscore Ad MetrixWeb of Science
User Ratings
Comscore Ad MetrixWeb of Science
Likelihood to Recommend
7.0
(0 ratings)
-
(0 ratings)
Support Rating
8.0
(0 ratings)
-
(0 ratings)
User Testimonials
Comscore Ad MetrixWeb of Science
Likelihood to Recommend
ComScore is great for the research portion of media planning. It's robust with data insights on your client's audience and its competitors, and it manages to house everything in an easy to use platform. It helps gain learning and insight into what channels and tactics we should invest in and what partners are out there in the space.
Verified User
Anonymous
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No answers on this topic
Pros
  • Breaks down categories of those who who are more likely to visit our site that come from XYZ backgrounds by percentage.
  • Compares our site stats to other competitor statistics.
  • Allows us to better target our viewers with specific ads.
Verified User
Anonymous
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No answers on this topic
Cons
  • Training would be an area of improvement. I have had to self train in most reports and am not as well versed in the tool as I would like to be.
  • No other major issues with the tool as of yet
Verified User
Anonymous
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No answers on this topic
Support Rating
The staff is available pretty quickly for questions, but are not really around in-person to meet with me and my team. They are able to solve my problems online and do work sessions as needed via skype.
Joseph Alleruzzo | TrustRadius Reviewer
Joseph Alleruzzo
Director, Client Lead
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Alternatives Considered
We use both tools, but Ad Metrix helps significantly for determining industry trends and other more helpful data. We are actually in the process of removing the other tool since Ad Metrix gives us what we need.
Verified User
Anonymous
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No answers on this topic
Return on Investment
  • I am able to plan quickly and effectively
  • Save money on just having one digital tool
  • Plan audiences at scale
Joseph Alleruzzo | TrustRadius Reviewer
Joseph Alleruzzo
Director, Client Lead
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No answers on this topic
ScreenShots