Comscore Ad Metrix vs. Kompyte

ComScore is great for the research portion of media planning. It's robust with data insights on your client's audience and its competitors, and it manages to house everything in an easy to use platform. It helps gain learning and insight into what channels and tactics we should invest in and what partners are out there in the space.

Incentivized

Kompyte is a great tool to have to enable your sales team. Whether your team members are well-versed in competitive intelligence, or are brand new to the industry, this is a way for team members to share relevant insights. It's a go-to when asked questions by clients about your company versus competitors.

Incentivized

• Breaks down categories of those who who are more likely to visit our site that come from XYZ backgrounds by percentage.
• Compares our site stats to other competitor statistics.
• Allows us to better target our viewers with specific ads.

Incentivized

• Social/Blog Monitoring: We can see how many social/blog posts our competitors are making, how many engagements (likes, shares, etc) they receive, and what their engagement rate is.
• Competitor Page Monitoring: We are able to see before and after pictures of web pages after our competitors them. This feature enables us to quickly and easily see competitor's changes in copy, creative and pricing.
• Benchmarking: Kompyte benchmarks us against our competitors for effectiveness in SEO and paid ads.

Incentivized

• Training would be an area of improvement. I have had to self train in most reports and am not as well versed in the tool as I would like to be.
• No other major issues with the tool as of yet

Incentivized

• Kompyte has a tool that is supposed to track ads after specific keywords are bid on by competitors; however, competing platforms offer greater visibility and analytics for this function.
• The Notebook function in the tool is meant to be a repository for notes and mentions across the organization; however, it doesn't seem to be automatically updated and it requires a lot of manual processes to function.
• The SEO analysis is reliant on keywords that we provide - the tool would be much more valuable if it pulled in raw organic data outside of what we are specifically targeting or tracking.

Incentivized

The staff is available pretty quickly for questions, but are not really around in-person to meet with me and my team. They are able to solve my problems online and do work sessions as needed via skype.

Incentivized

We use both tools, but Ad Metrix helps significantly for determining industry trends and other more helpful data. We are actually in the process of removing the other tool since Ad Metrix gives us what we need.

Incentivized

Komypte is the leader content and social monitoring; however, when it comes to SEO and keyword monitoring, alternative platforms like SEMRush provide much more low-level data and a better robust analytics experience

Incentivized

• I am able to plan quickly and effectively
• Save money on just having one digital tool
• Plan audiences at scale

Incentivized

• Kompyte has helped save time by automatically streamlining the process of monitoring updates our competitors make across their pages.
• The tool offers broad insights that are valuable to multiple teams across the organization.
• Pricing is based on licenses and the volume/breadth of scans you want the tool to make - you pay for what you need.

Incentivized