Comscore Ad Metrix vs. KnowledgeForce

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Comscore Ad Metrix
Score 8.0 out of 10
N/A
Comscore offers marketing intelligence platform Ad Metrix to complement their digital marketing analytics offerings.N/A
KnowledgeForce
Score 3.0 out of 10
N/A
KnowledgeForce is a customer intelligence platform for consumer-facing companies and retailers that aggregates information from various streams and presents it for analysis, from Market Force Information headquartered in Colorado.N/A
Pricing
Comscore Ad MetrixKnowledgeForce
Editions & Modules
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Offerings
Pricing Offerings
Comscore Ad MetrixKnowledgeForce
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Comscore Ad MetrixKnowledgeForce
User Ratings
Comscore Ad MetrixKnowledgeForce
Likelihood to Recommend
7.0
(0 ratings)
-
(0 ratings)
Support Rating
8.0
(0 ratings)
-
(0 ratings)
User Testimonials
Comscore Ad MetrixKnowledgeForce
Likelihood to Recommend
ComScore is great for the research portion of media planning. It's robust with data insights on your client's audience and its competitors, and it manages to house everything in an easy to use platform. It helps gain learning and insight into what channels and tactics we should invest in and what partners are out there in the space.
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Pros
  • Breaks down categories of those who who are more likely to visit our site that come from XYZ backgrounds by percentage.
  • Compares our site stats to other competitor statistics.
  • Allows us to better target our viewers with specific ads.
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Cons
  • Training would be an area of improvement. I have had to self train in most reports and am not as well versed in the tool as I would like to be.
  • No other major issues with the tool as of yet
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Support Rating
The staff is available pretty quickly for questions, but are not really around in-person to meet with me and my team. They are able to solve my problems online and do work sessions as needed via skype.
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Alternatives Considered
We use both tools, but Ad Metrix helps significantly for determining industry trends and other more helpful data. We are actually in the process of removing the other tool since Ad Metrix gives us what we need.
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Return on Investment
  • I am able to plan quickly and effectively
  • Save money on just having one digital tool
  • Plan audiences at scale
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ScreenShots