Compendium (discontinued) vs. Conductor

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Compendium (discontinued)
Score 9.9 out of 10
N/A
Formerly Oracle Content Marketing of the Oracle Marketing Cloud, Compendium was a content marketing solution to create and distribute compelling content across multiple channels to a targeted audience. Users could plan, produce, and deliver content across multiple personas and channels throughout the customer life cycle. Oracle acquired the product in 2013. A legacy product, Compendium is now end of sale.N/A
Conductor
Score 8.7 out of 10
N/A
Conductor is a Website Optimization and Intelligence platform. Conductor is designed to help brands increase visibility in AI and traditional search, generate high-performing content, and protect performance with 24/7, real-time website monitoring. With insights across AEO/SEO, content, and technical health, Conductor’s unified platform empowers cross-functional teams to turn their website into a growth engine.N/A
Pricing
Compendium (discontinued)Conductor
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Compendium (discontinued)Conductor
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Compendium (discontinued)Conductor
Features
Compendium (discontinued)Conductor
Content Creation
Comparison of Content Creation features of Product A and Product B
Compendium (discontinued)
7.2
6 Ratings
11% below category average
Conductor
-
Ratings
Ideation6.36 Ratings00 Ratings
Approval workflows9.16 Ratings00 Ratings
Content collaboration7.66 Ratings00 Ratings
Content calendar7.56 Ratings00 Ratings
Network for content licensing/production5.54 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Compendium (discontinued)
6.6
6 Ratings
21% below category average
Conductor
-
Ratings
Content hub6.56 Ratings00 Ratings
Forms / Gated content6.14 Ratings00 Ratings
Embedded CTAs7.15 Ratings00 Ratings
Content distribution7.25 Ratings00 Ratings
Content promotion6.14 Ratings00 Ratings
Content automation6.75 Ratings00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Compendium (discontinued)
6.6
6 Ratings
17% below category average
Conductor
-
Ratings
Audience profiling and targeting6.15 Ratings00 Ratings
Closed-loop tracking and reporting6.14 Ratings00 Ratings
Content performance analytics8.26 Ratings00 Ratings
Campaign optimization dashboard6.45 Ratings00 Ratings
Competitive analytics6.35 Ratings00 Ratings
SEO
Comparison of SEO features of Product A and Product B
Compendium (discontinued)
-
Ratings
Conductor
8.8
261 Ratings
13% above category average
Keyword analysis00 Ratings9.6260 Ratings
Backlink management00 Ratings8.394 Ratings
SERP ranking tracking00 Ratings9.0245 Ratings
Page grader00 Ratings9.4115 Ratings
Competitive analysis00 Ratings8.0258 Ratings
Site audit / diagnostics00 Ratings9.9232 Ratings
Site recommendations00 Ratings7.6246 Ratings
Task management00 Ratings8.296 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Compendium (discontinued)
-
Ratings
Conductor
8.2
234 Ratings
7% above category average
Local SEO00 Ratings9.1190 Ratings
Social SEO00 Ratings5.530 Ratings
Mobile SEO00 Ratings9.9210 Ratings
Global SEO00 Ratings8.4195 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Compendium (discontinued)
-
Ratings
Conductor
9.8
247 Ratings
15% above category average
Multi-domain support00 Ratings9.7218 Ratings
Integration with web analytics tools00 Ratings9.8232 Ratings
Best Alternatives
Compendium (discontinued)Conductor
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Vyond
Vyond
Score 8.6 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Compendium (discontinued)Conductor
Likelihood to Recommend
6.3
(6 ratings)
8.5
(262 ratings)
Likelihood to Renew
8.0
(1 ratings)
8.7
(14 ratings)
Usability
10.0
(1 ratings)
6.4
(149 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
7.0
(1 ratings)
Support Rating
10.0
(1 ratings)
8.9
(223 ratings)
In-Person Training
-
(0 ratings)
10.0
(1 ratings)
Implementation Rating
6.0
(1 ratings)
3.7
(7 ratings)
Configurability
-
(0 ratings)
9.0
(1 ratings)
Ease of integration
-
(0 ratings)
9.0
(1 ratings)
Product Scalability
-
(0 ratings)
9.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
9.6
(2 ratings)
Vendor pre-sale
-
(0 ratings)
7.8
(2 ratings)
User Testimonials
Compendium (discontinued)Conductor
Likelihood to Recommend
Discontinued Products
Oracle is great for a very basic blog. The look of ours was designed and built on the back end/code side, so I'm not sure if there are a lot of clean, modern templates like you see in a lot of blogs today to choose from or not. It has been great having a number of authors who can write content directly in the platform and then submit it to our content managers for scheduling and publishing. I think the biggest issue people may have with it is the look of the interface. It needs an update.
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Conductor
Conductor is a great tool to use when we're planning and optimizing content around specific trends. It also helps us track our on-going performance as well, which is great to help us improve. Conductor is less ideal for content that has a quick turnaround time or pieces where SEO isn't a priority, also if you're looking to manage content publishing directly. It's more useful when it comes to strategy and optimization for in-depth pieces.
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Pros
Discontinued Products
  • Permission levels are also nice so a random user cannot just post without a certain level of access.
  • I also like being able to update the code if necessary.
  • It's easy for users to access and write, and there's a nice workflow to review any content before it gets published.
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Conductor
  • When I need to quickly determine what Google features our keywords are ranking for: Featured Snippets, Carousels, Rich Snippets, Sitelinks, PAA boxes, etc.
  • The ability to create highly customizable dashboards that provide a one-page view of insights for the specific web properties you are tracking.
  • A content guidance tool that is unmatched by any other product available in the market.
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Cons
Discontinued Products
  • Templates are a good thing, but hard to set up and require a lot of work. (Other Oracle tools are more user-friendly when it comes to template design.)
  • While they did a good job updating the interface, I still believe more work can be done to make it more user-friendly.
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Conductor
  • Backlink tracking/reporting (would like to see backlinks more easily and maybe backlink opportunities if possible)
  • Custom content briefs (right now I move the brief from the platform version into our own in-house Word doc template because it is more detailed. Would love to be able to customize the brief that is set up within Conductor so that we can do it all in one place.)
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Likelihood to Renew
Discontinued Products
Easy to use, and supporting several permutations, the CM suite is an excellent solution for a mid to large size business. It's meant to be used by a team, and the functionality can work across websites and landing pages. There's also the high benefit of translation management, providing support for localized products.
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Conductor
Conductor enables high-value SEO activity. There are a lot of moving parts in SEO and I'm always open to products that fit our requirements, but Conductor has built a stronger argument for its value after we subscribed than it had when we subscribed -- that's rare.
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Usability
Discontinued Products
It has never been down since we have used this software.
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Conductor
I check features like the InsightStream every Monday to monitor any major losses or gains in performance. These are easily digested and save me tons of time searching for these insights manually. If there's anything "worth calling home about" I can easily add insights into a workspace and create a report to communicate these results. It's super easy to use Conductor with a team and across departments.
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Reliability and Availability
Discontinued Products
No answers on this topic
Conductor
Always works when I've needed it
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Performance
Discontinued Products
No answers on this topic
Conductor
Sometimes reports can take some time to load
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Support Rating
Discontinued Products
To be perfectly honest, every one of my concerns and problems has been handled by the support team in a very timely manner. If they could not fix my issue they assured me it be addressed in future updates.
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Conductor
The Conductor support team is excellent, especially our Customer Success manager. Our monthly calls to review our wins, losses, and key takeaways for the next steps are incredibly helpful, and Conductor's platform provides not only an organic search tool for our company but also a learning resource via our Customer Success calls.
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In-Person Training
Discontinued Products
No answers on this topic
Conductor
Our in house SEO manager trained everyone. It was easy to learn and he was well versed with the product. Any questions we had he was able to answer or reach out to support to find the answer
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Implementation Rating
Discontinued Products
Don't forget about customer service once you have a closed the sale with a customer. Oracle seemed to not care about our needs/timeline after we gave them our Purchase Order
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Conductor
I definitely recommend their professional services for getting started. It got our account 90% of the way to where we needed to be in order to gain value from it. In fact, I'd suggest that with few exceptions (such as, you have a staff that is already familiar with the platform and doesn't need any help), the quick start services over the first 30-90 days should be a standard part of onboarding with any new client. It definitely got us to the point of gaining ROI from the solution and, in turn, will make it easier to justify renewal and continued investment in it.
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Alternatives Considered
Discontinued Products
While OCM was a lot more money, they were able to prove to us that they are a much better solution to use and worth the extra cost. The reporting, capabilities along with the analytics that was easy to download was a big discussion factor for us.
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Conductor
We didn't use another product previously, we used an agency that did everything for us, so bringing Organic SEO in-house was why we went with Conductor. I have used other products in other roles and at other companies and each has its strengths. Conductor is good for large enterprises
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Scalability
Discontinued Products
No answers on this topic
Conductor
Many features
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Return on Investment
Discontinued Products
  • Everyone had their own plan and executed them without taking into consideration the impact of another ongoing project. Compendium has created communication between teams that were not communicating before.
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Conductor
  • Conductor helped us aim at low hanging fruits for quick wins, which increased our traffic
  • With Conductor's tool, it was easy to look at general keywords where we were already ranking, but not good enough, and then focus around what we could do to increase our positioning
  • All this extra traffic, gave us more leads, therefore more sales!
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ScreenShots

Compendium (discontinued) Screenshots

Screenshot of Content marketers can see every aspect of their content production process at a glance, which is essential for a successful content marketing strategy.Screenshot of Leveraging Oracle Content Marketing’s Business Units feature results in improved marketing alignment by empowering marketing leaders to view one unified content calendar, content repository, and analytics dashboard across the entire organization. Corporate executives can drill down on content creation, distribution, and impact for individual business units in order to make necessary changes to drive success at the divisional level.

Conductor Screenshots

Screenshot of Keyword Rank Tracking:
Conductor's keyword reporting features provide an overview of important keywords, and access to the latest rank and MSV data. Viewers can track rankings over time and filter across multiple dimensions like location, device, search engine, result type, traffic and rank trends to gain actionable insights to address opportunities and stabilize performance.Screenshot of Performance Reporting:
Conductor provides a holistic view of content performance with integrated analytics (e.g., GA4, Adobe, custom), keyword visibility, Google Search Console data, and technical insights to identify the opportunities driving traffic and to measure organic marketing ROI. These analytics will connect team effort to impact with automated change detection, including content and metadata changes, custom events, and industry updates that may have affected performance.Screenshot of AI Content Workflow:
From researching high-converting topics with Conductor's keyword index to surfacing AI-powered content recommendations while writing, Conductor enables teams to create and optimize content faster and easier. The feature includes SEO guidance across everything from keyword insights and content attributes to page health, and offers AI-generated suggestions personalized to specific objectives, audience, and journey stage.Screenshot of Website Health Dashboard:
Conductor Website Monitoring helps protect and maximize performance at scale with 24/7 monitoring and real-time alerts with up-to-date site health and performance data across all websites in one command center. Automatic prioritization of issues by impact and unlimited customization across page segments, alerts, and issues make it easy to focus on the most relevant data needed for any specific growth goals.Screenshot of SEO Competitor Tracking: 
This produces a head-to-head comparison of any competitor's organic channel performance to survey top traffic-driving pages, identify what keywords they rank for, and see recent gains and losses. Viewers can search market share by category, result type, rank position, location, and device type to discover where a brand can win against its both direct and indirect competitors.Screenshot of Issues Management:
Customizable, real-time alerting used to catch and fix issues before traffic and revenue are impacted, including the ability to track any custom page element across a website to manage not only technical health but also content, product pages, brand standards, and legal compliance. It is used to support decisions, track progress, and check implementation with a full changelog of every website.