Formerly Oracle Content Marketing of the Oracle Marketing Cloud, Compendium was a content marketing solution to create and distribute compelling content across multiple channels to a targeted audience. Users could plan, produce, and deliver content across multiple personas and channels throughout the customer life cycle.
Oracle acquired the product in 2013. A legacy product, Compendium is now end of sale.
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Conductor
Score 8.6 out of 10
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Conductor is a Website Optimization and Intelligence platform. Conductor is designed to help brands increase visibility in AI and traditional search, generate high-performing content, and protect performance with 24/7, real-time website monitoring. With insights across AEO/SEO, content, and technical health, Conductor’s unified platform empowers cross-functional teams to turn their website into a growth engine.
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Pricing
Compendium (discontinued)
Conductor
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Compendium (discontinued)
Conductor
Free Trial
No
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
Optional
Additional Details
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More Pricing Information
Community Pulse
Compendium (discontinued)
Conductor
Features
Compendium (discontinued)
Conductor
Content Creation
Comparison of Content Creation features of Product A and Product B
Compendium (discontinued)
7.2
Ratings
11% below category average
Conductor
-
Ratings
Ideation
6.30 Ratings
00 Ratings
Approval workflows
9.10 Ratings
00 Ratings
Content collaboration
7.60 Ratings
00 Ratings
Content calendar
7.50 Ratings
00 Ratings
Network for content licensing/production
5.50 Ratings
00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Compendium (discontinued)
6.6
Ratings
20% below category average
Conductor
-
Ratings
Content hub
6.50 Ratings
00 Ratings
Forms / Gated content
6.10 Ratings
00 Ratings
Embedded CTAs
7.10 Ratings
00 Ratings
Content distribution
7.20 Ratings
00 Ratings
Content promotion
6.10 Ratings
00 Ratings
Content automation
6.70 Ratings
00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Compendium (discontinued)
6.6
Ratings
17% below category average
Conductor
-
Ratings
Audience profiling and targeting
6.10 Ratings
00 Ratings
Closed-loop tracking and reporting
6.10 Ratings
00 Ratings
Content performance analytics
8.20 Ratings
00 Ratings
Campaign optimization dashboard
6.40 Ratings
00 Ratings
Competitive analytics
6.30 Ratings
00 Ratings
SEO
Comparison of SEO features of Product A and Product B
Compendium (discontinued)
-
Ratings
Conductor
8.7
Ratings
12% above category average
Keyword analysis
00 Ratings
9.70 Ratings
Backlink management
00 Ratings
8.30 Ratings
SERP ranking tracking
00 Ratings
9.00 Ratings
Page grader
00 Ratings
9.50 Ratings
Competitive analysis
00 Ratings
8.00 Ratings
Site audit / diagnostics
00 Ratings
9.90 Ratings
Site recommendations
00 Ratings
7.50 Ratings
Task management
00 Ratings
8.20 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Compendium (discontinued)
-
Ratings
Conductor
8.2
Ratings
8% above category average
Local SEO
00 Ratings
9.10 Ratings
Social SEO
00 Ratings
5.50 Ratings
Mobile SEO
00 Ratings
9.90 Ratings
Global SEO
00 Ratings
8.30 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Oracle is great for a very basic blog. The look of ours was designed and built on the back end/code side, so I'm not sure if there are a lot of clean, modern templates like you see in a lot of blogs today to choose from or not. It has been great having a number of authors who can write content directly in the platform and then submit it to our content managers for scheduling and publishing. I think the biggest issue people may have with it is the look of the interface. It needs an update.
Conductor has proven to be an effective tool for tracking our organic search visibility, researching trends and content topics, and beginning our optimization journey in the new AI-driven world of search. The platform is exceptional for collaboration and is easy to use. Having deeper integration of search-related AI data and tools, organic shopping, schema tracking, and suggestions would further improve an already excellent product offering.
Workflows are a functionality in OCM making sure that the approval is given by the right person in the right job before it's on it's way to the next step and in the end, publishing!
Template functionality in OCM allows for easy copying and adjusting, allowing you to re-use best practices quickly!
Keyword research (includes related terms, types of terms, high ranking pages, search volume, and more)
Content guidance and briefs (you can use built in tools to get specific optimization steps and create content briefs within the tool)
Competitor research (compare how competition is ranking and track organic market share)
Support (dedicated team support, regular check-ins, built-in requests for deliverables/support items, options for requesting work with partner organizations, excellent training materials, and live chat within the platform)
Some of our authors have trouble figuring out how the workflow works. It takes a little bit of searching to find where to set a page for approval. They also have trouble locating where to schedule blogs to be published.
It's not the most user-friendly design. When you log in, it feels a bit dated and take a bit of time to get acclimated to where everything is located.
The organization of the backend code files seems very disorganized.
Finding any sort of tutorials, demos, site help is challenging.
Maybe the worst part is trying to contact customer support. There is a lengthy registration process for their separate support forum that requires approval. I've had a couple support instances there have been left unresolved and and closed without any offers why.
I would like to see a feature to manage the backlink disavow list through search console. If Conductor is able to add this, we may be able to drop one of our other tools and save some money in that area.
Conductor has a lot of features and can be a bit overwhelming. It is a strength and a weakness, as it takes time to learn all that is available.
Another feature I would like to see is more integration with GA, we leverage creating annotations in GA and it would be great to have those pulled into the Conductor dashboard automatically.
Easy to use, and supporting several permutations, the CM suite is an excellent solution for a mid to large size business. It's meant to be used by a team, and the functionality can work across websites and landing pages. There's also the high benefit of translation management, providing support for localized products.
Conductor enables high-value SEO activity. There are a lot of moving parts in SEO and I'm always open to products that fit our requirements, but Conductor has built a stronger argument for its value after we subscribed than it had when we subscribed -- that's rare.
I check features like the InsightStream every Monday to monitor any major losses or gains in performance. These are easily digested and save me tons of time searching for these insights manually. If there's anything "worth calling home about" I can easily add insights into a workspace and create a report to communicate these results. It's super easy to use Conductor with a team and across departments.
To be perfectly honest, every one of my concerns and problems has been handled by the support team in a very timely manner. If they could not fix my issue they assured me it be addressed in future updates.
It's been sort of off and on in the 2 years I've used it. The live chat has been really helpful many times, and they're quick to respond. We had different support contacts but they've all been good. I think they've recently changed the way they provide support that I believe will be more dedicated and hands-on
Our in house SEO manager trained everyone. It was easy to learn and he was well versed with the product. Any questions we had he was able to answer or reach out to support to find the answer
Don't forget about customer service once you have a closed the sale with a customer. Oracle seemed to not care about our needs/timeline after we gave them our Purchase Order
I definitely recommend their professional services for getting started. It got our account 90% of the way to where we needed to be in order to gain value from it. In fact, I'd suggest that with few exceptions (such as, you have a staff that is already familiar with the platform and doesn't need any help), the quick start services over the first 30-90 days should be a standard part of onboarding with any new client. It definitely got us to the point of gaining ROI from the solution and, in turn, will make it easier to justify renewal and continued investment in it.
While OCM was a lot more money, they were able to prove to us that they are a much better solution to use and worth the extra cost. The reporting, capabilities along with the analytics that was easy to download was a big discussion factor for us.
We tried Surfer SEO before Conductor. It just felt like it didn't have enough to offer in comparison to Conductor. There was a shortage on everything that you could do in the platform and it felt like the lack of in-depth tools caused us to miss out on making sure our content that we're putting out is the best it could possibly be.
The Live Edit feature in Content King has given me the ability to make changes on the fly without having to wait for developer time to make simple edits.
I have been able to gain back hours of time that I previously spent on aggregating data across tools when preparing on-the-fly reports for management.
Every morning my dashboard provides me with a new insight or answers a question I may not have even thought to ask. This has added to my workload, but it's also helped to become better at my job.