Compendium (discontinued) vs. Conductor

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Compendium (discontinued)
Score 9.9 out of 10
N/A
Formerly Oracle Content Marketing of the Oracle Marketing Cloud, Compendium was a content marketing solution to create and distribute compelling content across multiple channels to a targeted audience. Users could plan, produce, and deliver content across multiple personas and channels throughout the customer life cycle. Oracle acquired the product in 2013. A legacy product, Compendium is now end of sale.N/A
Conductor
Score 8.6 out of 10
N/A
Conductor is a Website Optimization and Intelligence platform. Conductor is designed to help brands increase visibility in AI and traditional search, generate high-performing content, and protect performance with 24/7, real-time website monitoring. With insights across AEO/SEO, content, and technical health, Conductor’s unified platform empowers cross-functional teams to turn their website into a growth engine.N/A
Pricing
Compendium (discontinued)Conductor
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Compendium (discontinued)Conductor
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
Compendium (discontinued)Conductor
Features
Compendium (discontinued)Conductor
Content Creation
Comparison of Content Creation features of Product A and Product B
Compendium (discontinued)
7.2
Ratings
11% below category average
Conductor
-
Ratings
Ideation6.30 Ratings00 Ratings
Approval workflows9.10 Ratings00 Ratings
Content collaboration7.60 Ratings00 Ratings
Content calendar7.50 Ratings00 Ratings
Network for content licensing/production5.50 Ratings00 Ratings
Content Publishing
Comparison of Content Publishing features of Product A and Product B
Compendium (discontinued)
6.6
Ratings
20% below category average
Conductor
-
Ratings
Content hub6.50 Ratings00 Ratings
Forms / Gated content6.10 Ratings00 Ratings
Embedded CTAs7.10 Ratings00 Ratings
Content distribution7.20 Ratings00 Ratings
Content promotion6.10 Ratings00 Ratings
Content automation6.70 Ratings00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Product A and Product B
Compendium (discontinued)
6.6
Ratings
17% below category average
Conductor
-
Ratings
Audience profiling and targeting6.10 Ratings00 Ratings
Closed-loop tracking and reporting6.10 Ratings00 Ratings
Content performance analytics8.20 Ratings00 Ratings
Campaign optimization dashboard6.40 Ratings00 Ratings
Competitive analytics6.30 Ratings00 Ratings
SEO
Comparison of SEO features of Product A and Product B
Compendium (discontinued)
-
Ratings
Conductor
8.7
Ratings
12% above category average
Keyword analysis00 Ratings9.70 Ratings
Backlink management00 Ratings8.30 Ratings
SERP ranking tracking00 Ratings9.00 Ratings
Page grader00 Ratings9.50 Ratings
Competitive analysis00 Ratings8.00 Ratings
Site audit / diagnostics00 Ratings9.90 Ratings
Site recommendations00 Ratings7.50 Ratings
Task management00 Ratings8.20 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Compendium (discontinued)
-
Ratings
Conductor
8.2
Ratings
8% above category average
Local SEO00 Ratings9.10 Ratings
Social SEO00 Ratings5.50 Ratings
Mobile SEO00 Ratings9.90 Ratings
Global SEO00 Ratings8.30 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Compendium (discontinued)
-
Ratings
Conductor
9.8
Ratings
15% above category average
Multi-domain support00 Ratings9.70 Ratings
Integration with web analytics tools00 Ratings9.80 Ratings
Best Alternatives
Compendium (discontinued)Conductor
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Conductor
Conductor
Score 8.6 out of 10
Google Search Console
Google Search Console
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Compendium (discontinued)Conductor
Likelihood to Recommend
6.3
(0 ratings)
8.4
(0 ratings)
Likelihood to Renew
8.0
(0 ratings)
8.7
(0 ratings)
Usability
10.0
(0 ratings)
6.4
(0 ratings)
Availability
-
(0 ratings)
10.0
(0 ratings)
Performance
-
(0 ratings)
7.0
(0 ratings)
Support Rating
10.0
(0 ratings)
8.9
(0 ratings)
In-Person Training
-
(0 ratings)
10.0
(0 ratings)
Implementation Rating
6.0
(0 ratings)
3.7
(0 ratings)
Configurability
-
(0 ratings)
9.0
(0 ratings)
Ease of integration
-
(0 ratings)
9.0
(0 ratings)
Product Scalability
-
(0 ratings)
9.0
(0 ratings)
Vendor post-sale
-
(0 ratings)
9.6
(0 ratings)
Vendor pre-sale
-
(0 ratings)
7.8
(0 ratings)
User Testimonials
Compendium (discontinued)Conductor
Likelihood to Recommend
Oracle is great for a very basic blog. The look of ours was designed and built on the back end/code side, so I'm not sure if there are a lot of clean, modern templates like you see in a lot of blogs today to choose from or not. It has been great having a number of authors who can write content directly in the platform and then submit it to our content managers for scheduling and publishing. I think the biggest issue people may have with it is the look of the interface. It needs an update.
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Conductor has proven to be an effective tool for tracking our organic search visibility, researching trends and content topics, and beginning our optimization journey in the new AI-driven world of search. The platform is exceptional for collaboration and is easy to use. Having deeper integration of search-related AI data and tools, organic shopping, schema tracking, and suggestions would further improve an already excellent product offering.
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Pros
  • Workflows are a functionality in OCM making sure that the approval is given by the right person in the right job before it's on it's way to the next step and in the end, publishing!
  • Template functionality in OCM allows for easy copying and adjusting, allowing you to re-use best practices quickly!
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  • Keyword research (includes related terms, types of terms, high ranking pages, search volume, and more)
  • Content guidance and briefs (you can use built in tools to get specific optimization steps and create content briefs within the tool)
  • Competitor research (compare how competition is ranking and track organic market share)
  • Support (dedicated team support, regular check-ins, built-in requests for deliverables/support items, options for requesting work with partner organizations, excellent training materials, and live chat within the platform)
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Cons
  • Some of our authors have trouble figuring out how the workflow works. It takes a little bit of searching to find where to set a page for approval. They also have trouble locating where to schedule blogs to be published.
  • It's not the most user-friendly design. When you log in, it feels a bit dated and take a bit of time to get acclimated to where everything is located.
  • The organization of the backend code files seems very disorganized.
  • Finding any sort of tutorials, demos, site help is challenging.
  • Maybe the worst part is trying to contact customer support. There is a lengthy registration process for their separate support forum that requires approval. I've had a couple support instances there have been left unresolved and and closed without any offers why.
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  • I would like to see a feature to manage the backlink disavow list through search console. If Conductor is able to add this, we may be able to drop one of our other tools and save some money in that area.
  • Conductor has a lot of features and can be a bit overwhelming. It is a strength and a weakness, as it takes time to learn all that is available.
  • Another feature I would like to see is more integration with GA, we leverage creating annotations in GA and it would be great to have those pulled into the Conductor dashboard automatically.
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Likelihood to Renew
Easy to use, and supporting several permutations, the CM suite is an excellent solution for a mid to large size business. It's meant to be used by a team, and the functionality can work across websites and landing pages. There's also the high benefit of translation management, providing support for localized products.
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Conductor enables high-value SEO activity. There are a lot of moving parts in SEO and I'm always open to products that fit our requirements, but Conductor has built a stronger argument for its value after we subscribed than it had when we subscribed -- that's rare.
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Usability
It has never been down since we have used this software.
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I check features like the InsightStream every Monday to monitor any major losses or gains in performance. These are easily digested and save me tons of time searching for these insights manually. If there's anything "worth calling home about" I can easily add insights into a workspace and create a report to communicate these results. It's super easy to use Conductor with a team and across departments.
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Reliability and Availability
No answers on this topic
Always works when I've needed it
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Performance
No answers on this topic
Sometimes reports can take some time to load
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Support Rating
To be perfectly honest, every one of my concerns and problems has been handled by the support team in a very timely manner. If they could not fix my issue they assured me it be addressed in future updates.
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It's been sort of off and on in the 2 years I've used it. The live chat has been really helpful many times, and they're quick to respond. We had different support contacts but they've all been good. I think they've recently changed the way they provide support that I believe will be more dedicated and hands-on
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In-Person Training
No answers on this topic
Our in house SEO manager trained everyone. It was easy to learn and he was well versed with the product. Any questions we had he was able to answer or reach out to support to find the answer
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Implementation Rating
Don't forget about customer service once you have a closed the sale with a customer. Oracle seemed to not care about our needs/timeline after we gave them our Purchase Order
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I definitely recommend their professional services for getting started. It got our account 90% of the way to where we needed to be in order to gain value from it. In fact, I'd suggest that with few exceptions (such as, you have a staff that is already familiar with the platform and doesn't need any help), the quick start services over the first 30-90 days should be a standard part of onboarding with any new client. It definitely got us to the point of gaining ROI from the solution and, in turn, will make it easier to justify renewal and continued investment in it.
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Alternatives Considered
While OCM was a lot more money, they were able to prove to us that they are a much better solution to use and worth the extra cost. The reporting, capabilities along with the analytics that was easy to download was a big discussion factor for us.
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We tried Surfer SEO before Conductor. It just felt like it didn't have enough to offer in comparison to Conductor. There was a shortage on everything that you could do in the platform and it felt like the lack of in-depth tools caused us to miss out on making sure our content that we're putting out is the best it could possibly be.
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Scalability
No answers on this topic
Many features
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Return on Investment
  • Resolved approval issues
  • Reduced overhead and redundancy when it came to teams collaboration
  • Made it easier to share analytics and results with management
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  • The Live Edit feature in Content King has given me the ability to make changes on the fly without having to wait for developer time to make simple edits.
  • I have been able to gain back hours of time that I previously spent on aggregating data across tools when preparing on-the-fly reports for management.
  • Every morning my dashboard provides me with a new insight or answers a question I may not have even thought to ask. This has added to my workload, but it's also helped to become better at my job.
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ScreenShots

Compendium (discontinued) Screenshots

Screenshot of Content marketers can see every aspect of their content production process at a glance, which is essential for a successful content marketing strategy.Screenshot of Leveraging Oracle Content Marketing’s Business Units feature results in improved marketing alignment by empowering marketing leaders to view one unified content calendar, content repository, and analytics dashboard across the entire organization. Corporate executives can drill down on content creation, distribution, and impact for individual business units in order to make necessary changes to drive success at the divisional level.

Conductor Screenshots

Screenshot of Keyword Rank Tracking:
Conductor's keyword reporting features provide an overview of important keywords, and access to the latest rank and MSV data. Viewers can track rankings over time and filter across multiple dimensions like location, device, search engine, result type, traffic and rank trends to gain actionable insights to address opportunities and stabilize performance.Screenshot of Performance Reporting:
Conductor provides a holistic view of content performance with integrated analytics (e.g., GA4, Adobe, custom), keyword visibility, Google Search Console data, and technical insights to identify the opportunities driving traffic and to measure organic marketing ROI. These analytics will connect team effort to impact with automated change detection, including content and metadata changes, custom events, and industry updates that may have affected performance.Screenshot of AI Content Workflow:
From researching high-converting topics with Conductor's keyword index to surfacing AI-powered content recommendations while writing, Conductor enables teams to create and optimize content faster and easier. The feature includes SEO guidance across everything from keyword insights and content attributes to page health, and offers AI-generated suggestions personalized to specific objectives, audience, and journey stage.Screenshot of Website Health Dashboard:
Conductor Website Monitoring helps protect and maximize performance at scale with 24/7 monitoring and real-time alerts with up-to-date site health and performance data across all websites in one command center. Automatic prioritization of issues by impact and unlimited customization across page segments, alerts, and issues make it easy to focus on the most relevant data needed for any specific growth goals.Screenshot of SEO Competitor Tracking: 
This produces a head-to-head comparison of any competitor's organic channel performance to survey top traffic-driving pages, identify what keywords they rank for, and see recent gains and losses. Viewers can search market share by category, result type, rank position, location, and device type to discover where a brand can win against its both direct and indirect competitors.Screenshot of Issues Management:
Customizable, real-time alerting used to catch and fix issues before traffic and revenue are impacted, including the ability to track any custom page element across a website to manage not only technical health but also content, product pages, brand standards, and legal compliance. It is used to support decisions, track progress, and check implementation with a full changelog of every website.