Como is a mobile loyalty program management app from the Israeli company of the same name, formerly known as Conduit.
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Yotpo
Score 8.1 out of 10
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Yotpo, an eCommerce marketing platform, helps brands accelerate direct-to-consumer growth. The single-platform approach integrates data-driven solutions for reviews, loyalty, SMS marketing, and more. The vendor states that brands with Yotpo are empowered to create smarter, higher-converting experiences that spark and sustain customer relationships. Yotpo integrates with everyday tools including Google, Instagram, top eCommerce platforms, and other tools in the tech stack.
Como has taken us into the digital age with our rewards program and this is invaluable to us and our customers. The app has enabled us to steadily increase our business by continuously personalizing our customers' experience. We were able to turn a sleepy Thursday in mid-March into the second highest number of sales and buying members with a spur of the moment text campaign.
If you have an ecommerce website Yotpo does the job. It's dependable, easy to install, and you can set up a funnel to get the customer to review your site or product, then ask them to post a review on social media by offering an incentive. If you're a small business this can work as a set it and forget it system that just needs to be checked once in awhile if you are short on time. When you do check in you can push the reviews yourself to social sites. The free version does not do this automatically as far as I know
Our organization is very lean and agile and does not have the resources to staff either a Marketing or Customer Service Team member on reviews full time. We know and understand the value of such an individual but are unable to staff a position at this point. This reduces the value of the tool in our eyes.
I think the platform back end could be easier and more intuitive, but we are able to get around and accomplish what we need to with minimal training or guidance. Specifically, we had complications with trying to do something as simple as sending ourselves test emails and adjusting image sizes pulling from our product catalog so that the review request email images would be clear.
Live chat is always ready to help. Even when they do not have an immediate answer, we hear back from them within a reasonable time frame. Communication from the account manager is great as well. The team has been very supportive in listening to new ideas, needs, and updates based on real-time on-site data.
We were considering several loyalty platforms and Como had the most positive attributes for our needs. Como is integrated with our POS system which was one of the biggest selling points for us. It's just one extra step to attach Como to a sale at the POS, points and rewards are all right their on the customer display kiosk for our customers to redeem. No credit cards are required for our customers to use the app and loyalty program, others platforms require a credit card to be attached to the customers account whether they can make in-app purchases or not.
We like Yotpo because they offer all of the same features and suite of tools, and they do it at a fraction of the price. We see no benefits in paying a whole lot more money for no added benefit. Yotpo handles our customer reviews perfectly for our needs and gives us everything that we need to manage, respond, and gather reviews for our products and website.
