Cometly vs. Nielsen Marketing Mix Modeling

Cometly

Nielsen Marketing Mix Modeling

2 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Cometly	N/A	N/A	Revenue attribution for marketing teams. When data sources are connected, Cometly will track revenue back to the correct marketing channel. It offers real-time analytics on campaign performance to prove ROI, and helps discover where to invest marketing dollars.	$199 per month
Nielsen Marketing Mix Modeling	Score1 out of 10	N/A	Nielsen Marketing Mix Modeling enables customers to assess the impact of their investments, understand what’s working, and optimize marketing budgets accordingly. It replaces Nielsen Attribution (formerly Visual IQ, acquired by Nielsen in October 2017) , the platform for cross-channel attribution and marketing analytics suite.	N/A

Pricing

Cometly

Nielsen Marketing Mix Modeling

Lite: $199
per month
Standard: $499
per month
Enterprise: Contact

No answers on this topic

Pricing Offerings
Cometly	Nielsen Marketing Mix Modeling
Free Trial
Yes	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

No setup fee

No setup fee

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User Ratings
	Cometly	Nielsen Marketing Mix Modeling
Likelihood to Recommend	- (0 ratings)	1.0 (1 ratings)

User Testimonials
	Cometly	Nielsen Marketing Mix Modeling
Likelihood to Recommend	Cometly No answers on this topic	Nielsen Would be suited for simpler products with 1-2 KPIs, online-only, web-only, etc. Not suited for multiple KPIs that interact with customers through many tools, offline and online, and with both web and native apps. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review
Pros	Cometly No answers on this topic	Nielsen Access to FB impressions. TapAd device graph for stitching device ids to web cookies. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review
Cons	Cometly No answers on this topic	Nielsen Missing timestamps of the touch points in the output (instead, they repeat the conversion timestamp for all touch points that preceded the conversion). Inflated clicks. No connectors to import cost from media partners. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review
Alternatives Considered	Cometly No answers on this topic	Nielsen VisualIQ is 1 of 2 partners only that have access to FB impressions. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review
Return on Investment	Cometly No answers on this topic	Nielsen We’ve been implementing for a year now and still not using the tool cross-functionally so probably $0 ROI at this point. Incentivized Jacob Landsman Senior Manager, Digital Performance Marketing Read full review
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