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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Cognito Forms

    Score9.3 out of 10
    N/ACognito Forms, from the company of the same name in South Carolina, is presented by the vendor as an easy-to-use online form builder, allowing anyone to create, publish, and manage forms, with free and paid plans. With it, users can create unlimited forms including registration forms, payment forms, and surveys without coding. Forms can be embedded directly into a website, and form submissions can be viewed from any device, any time.

    $19

    per month 2 users

    Google Surveys

    Score7.5 out of 10
    N/AGoogle Surveys is an app for custom surveys, and is part of Google Apps for Work. The insights from audience targeted surveys can be expressed in instant, easy-to-digest graphs and charts help you make sense of the survey data. Surveys natively integrates with other solutions, allowing you to use data from one product while working in another. Survey responses from real people can be sourced by Google's Opinion Rewards app, where respondents answer questions in exchange for incentives.

    $10

    per completed survey

    Pricing
    Cognito FormsGoogle Surveys
    Editions & Modules
    Free
    $0
    1 user
    Pro
    $19
    per month 2 users
    Team
    $39
    per month 5 users
    Enterprise
    $129
    per month 20 users
    Surveys
    10¢
    per completed survey
    Offerings
    Pricing Offerings
    Cognito FormsGoogle Surveys
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Cognito FormsGoogle Surveys
    Considered Both Products
    Cognito Forms
    No answer on this topic
    Google
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    5 Answers
    100%
    Would buy again
    16 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    5 Answers
    100%
    Delivers good value for the price
    13 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    5 Answers
    100%
    Happy with the feature set
    16 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    5 Answers
    100%
    Lived up to sales and marketing promises
    12 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    5 Answers
    100%
    Implementation went as expected
    13 Answers
    Features
    Cognito FormsGoogle Surveys
    Survey Format & Appearance
    Comparison of Survey Format & Appearance features of Cognito Forms and Google Surveys
    Feature
    Cognito Forms
    8.3
    4 Ratings
    4% above category average
    Google Surveys
    6.3
    16 Ratings
    23% below category average
    Survey templates8.54 Ratings6.616 Ratings
    Themes7.04 Ratings6.014 Ratings
    Custom logo/branding9.54 Ratings6.313 Ratings
    Survey Content
    Comparison of Survey Content features of Cognito Forms and Google Surveys
    Feature
    Cognito Forms
    8.7
    4 Ratings
    2% above category average
    Google Surveys
    5.4
    15 Ratings
    45% below category average
    Changes to live survey8.53 Ratings7.014 Ratings
    Question design help8.54 Ratings4.512 Ratings
    Multiple question types9.04 Ratings4.715 Ratings
    Survey Logic
    Comparison of Survey Logic features of Cognito Forms and Google Surveys
    Feature
    Cognito Forms
    9.5
    4 Ratings
    14% above category average
    Google Surveys
    4.3
    14 Ratings
    63% below category average
    Survey logic flexibility9.54 Ratings4.314 Ratings
    Survey Reporting & Analytics
    Comparison of Survey Reporting & Analytics features of Cognito Forms and Google Surveys
    Feature
    Cognito Forms
    9.5
    4 Ratings
    15% above category average
    Google Surveys
    5.6
    15 Ratings
    37% below category average
    Response tracking9.03 Ratings5.515 Ratings
    Data export9.54 Ratings5.514 Ratings
    Standard reports10.04 Ratings6.213 Ratings
    Custom reports9.54 Ratings4.511 Ratings
    Analytics9.54 Ratings6.313 Ratings
    Survey Administration & Security
    Comparison of Survey Administration & Security features of Cognito Forms and Google Surveys
    Feature
    Cognito Forms
    9.8
    4 Ratings
    12% above category average
    Google Surveys
    7.2
    15 Ratings
    19% below category average
    Access controls9.54 Ratings7.214 Ratings
    Compliance10.04 Ratings7.212 Ratings
    Survey Distribution
    Comparison of Survey Distribution features of Cognito Forms and Google Surveys
    Feature
    Cognito Forms
    9.3
    3 Ratings
    13% above category average
    Google Surveys
    4.7
    12 Ratings
    54% below category average
    Vendor-offered crowdsourcing9.53 Ratings4.79 Ratings
    Respondent restrictions9.03 Ratings4.711 Ratings
    Best Alternatives
    Cognito FormsGoogle Surveys
    Small Businesses
    Jotform
    Score8.5 out of 10
    Jotform
    Score8.5 out of 10
    Medium-sized Companies
    Qualaroo
    Score6.1 out of 10
    Qualaroo
    Score6.1 out of 10
    Enterprises
    QuestionPro
    Score10 out of 10
    QuestionPro
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Cognito FormsGoogle Surveys
    Likelihood to Recommend
    9.5
    (6 ratings)
    6.3
    (16 ratings)
    Usability
    8.5
    (5 ratings)
    7.0
    (14 ratings)
    Support Rating
    8.5
    (3 ratings)
    7.5
    (12 ratings)
    User Testimonials
    Cognito FormsGoogle Surveys
    Likelihood to Recommend
    Cognito Forms
    It's excellent for small sets of forms, from simple to highly complex It's not good at scale. With over 170 forms now, we desperately need some way to manage and maintain shared content once Cognito does not help. Their approach is that you can copy a working form (great) and modify it to create the next one. That's how we've got so many forms...
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    Google
    Google Surveys is perfect when trying to collaborate with co-workers and find a date & time that works best for them to get together, whether it's for a regular meeting, team photo session, celebratory dinner, or Christmas celebration. It's also great for getting feedback on proposed changes that would affect the team.
    Incentivized
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    Pros
    Cognito Forms
    • New Hire Form - It announces the new hire and provides direction to several departments on their needs, computer, phone, security level, etc.
    • Terminations - We use it to shut off security, badges, computers, track phone, electronics, etc.
    • Temp Form - It provides an avenue to enter them into our payroll system for tracking hours, also, for the start and end dates.
    Incentivized
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    Google
    • Measure the pulse of how our members are feeling (yes/no questions, multiple-choice questions).
    • Learn how students are doing with specific projects (textual-based questions, essay-type answers).
    • Run an election for board members (use of the "other" notation so that people can write in their own choices).
    Incentivized
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    Cons
    Cognito Forms
    • It isnt the most user friendly if you have someone who isnt experienced
    • Learning curve is pretty high
    • Should be easier to customise the formatting
    Incentivized
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    Google
    • While it is very intuitive, there are many ways you can fine-tune your survey (such as word limits, counts, etc) and these are not always obvious where those settings are.
    • I would like to see some ways of changing the formatting (and maybe I just haven't explored that yet), ie: colors, set up on the screen.
    Incentivized
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    Usability
    Cognito Forms
    We have been using Cognito Forms for over 5 years. We find it very easy use and it is part of the programs we use on a daily basis.
    Incentivized
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    Google
    Relatively simple so that those who are less than familiar with computers can figure it out. User friendly and already embedded with other Google products. Receives an 8 because many features available with Google Surveys are also available with similar, free products on the internet today. Good, but not stellar.
    Incentivized
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    Support Rating
    Cognito Forms
    Very friendly and helpful, but typically takes at least one day to respond. However, when they do respond they dive right into the specific form I ask about and tell me exactly how to fix what I need help with
    Incentivized
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    Google
    This is by far the only area where I think that there is room for improvement because Google does not respond as fast as I would like them to. We live in a fast-paced world and this is probably the only area where Google can improve on and as a teacher, I find it challenging to wait for a day or two for a response when everything that I am doing in the Google Classroom is running instantly and with no breaks in between.
    Incentivized
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    Alternatives Considered
    Cognito Forms
    I have not used any other programs like Cognito Forms. I have been with my company for almost two years. I very much like the ease of this system and its capabilities. I like knowing everyone is using the same thing. I do not foresee us making any changes to our current use of Cognito Forms.
    Incentivized
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    Google
    Google is a quick and easy to use survey analysis tool that allows you to send cheap or free surveys to an audience. In comparison to tools like SurveyMonkey I would have more faith in the Google technology and robustness of sample. As we have Microsoft 365, sometimes Microsoft forms is a preferred internal source of surveying for free and easily analysing the data. For more robust and accurate market research projects, or even just insights that I can trust more, I would recommend a Market Research Provider as they offer a lot more options to target a key audience and you can rely on their data a bit more - it is weighted, nationally representative etc. Companies with their own research panels tend to have greater data quality that you can put more trust in
    Incentivized
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    Return on Investment
    Cognito Forms
    • We've been able to get away from Word and pdf forms and build a functionality that is conditional on form content
    • The speed of getting a good-enough version up and running to meet an immediate business need is outstanding
    • The cost of improving a set of almost good-enough forms or propagating a change in business rules is depressing
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    Google
    • Google Surveys are responded by our customers - dealers, retailers and end users. As it's easy to handle, greater is its adoption and hence it definitely has a good ROI.
    • Employees as internal stakeholders also use it well to drive initiatives & projects within the organization. This enhances their engagement showcasing digital workplace and hence again a good ROI.
    Incentivized
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    ScreenShots