CognitiveSEO vs. Siteimprove

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
CognitiveSEO
Score 10.0 out of 10
N/A
CognitiveSEO is a relatively new search engine optimization toolkit, launched in 2012 from developer and CEO Razvan Gavrilas of the company of the same name based in Romania. With an emphasis on backlink analysis and link creating, the platform also presents content and site audit analysis, keyword research and tracking, also rank tracking, all presented via a customizable dashboard. For a small group of up to 5 users with no interest in an API, CognitiveSEO can be had for $99 per month…
$129.99
per month
Siteimprove
Score 10.0 out of 10
N/A
The Siteimprove platform offers tools used to create digital experiences optimized for quality, accessibility, analytics, and SEO. Sitemprove offers content insights and recommendations in a prioritized list to improve the impact of changes. It is available through three solution packages (Inclusivity, Content Experience, and Marketing Performance).N/A
Pricing
CognitiveSEOSiteimprove
Editions & Modules
Starter
$129.99
per month
Business
Individual Pricing
Custom
Custom Plans Available
No answers on this topic
Offerings
Pricing Offerings
CognitiveSEOSiteimprove
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsBusiness Plan pricing can be customized by the user using the on-site calculator found on the pricing page. Individual tools (Link Analysis, Rank Tracking, etc.) available a la carte.
More Pricing Information
Community Pulse
CognitiveSEOSiteimprove
Features
CognitiveSEOSiteimprove
SEO
Comparison of SEO features of Product A and Product B
CognitiveSEO
7.1
Ratings
9% below category average
Siteimprove
-
Ratings
Keyword analysis7.80 Ratings00 Ratings
Backlink management8.20 Ratings00 Ratings
SERP ranking tracking7.50 Ratings00 Ratings
Page grader6.80 Ratings00 Ratings
Competitive analysis6.60 Ratings00 Ratings
Site audit / diagnostics6.00 Ratings00 Ratings
Site recommendations5.90 Ratings00 Ratings
Task management7.80 Ratings00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
CognitiveSEO
5.4
Ratings
34% below category average
Siteimprove
-
Ratings
Local SEO7.20 Ratings00 Ratings
Social SEO6.50 Ratings00 Ratings
Mobile SEO3.00 Ratings00 Ratings
Global SEO5.00 Ratings00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
CognitiveSEO
5.6
Ratings
41% below category average
Siteimprove
-
Ratings
Multi-domain support5.50 Ratings00 Ratings
Integration with web analytics tools5.80 Ratings00 Ratings
Web Analytics
Comparison of Web Analytics features of Product A and Product B
CognitiveSEO
-
Ratings
Siteimprove
7.4
Ratings
8% below category average
Lead Conversion Tracking00 Ratings10.00 Ratings
Bounce Rate Measurement00 Ratings7.00 Ratings
Device and Browser Reporting00 Ratings5.00 Ratings
Pageview Tracking00 Ratings8.00 Ratings
Event Tracking00 Ratings8.00 Ratings
Reporting in real-time00 Ratings4.00 Ratings
Referral Source Tracking00 Ratings7.00 Ratings
Customizable Dashboards00 Ratings10.00 Ratings
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User Ratings
CognitiveSEOSiteimprove
Likelihood to Recommend
6.7
(0 ratings)
10.0
(0 ratings)
Usability
-
(0 ratings)
10.0
(0 ratings)
Support Rating
6.1
(0 ratings)
9.3
(0 ratings)
User Testimonials
CognitiveSEOSiteimprove
Likelihood to Recommend
When we have clients that are in a competitive landscape we need to monitor their links (live and lost) more aggressively than others. CognitiveSEO allows us to get daily alerts on new links that come in so we can review these quickly and make decisions to disavow them before these links become a problem.
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Simple, easy-to-deploy accessibility that automatically scans, remediates and provides proof of compliance once the process is complete. It is ideal for people who want to make their website much more accessible and provide their users with an intuitive adjustable interface.
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Pros
  • Good tool for tracking KW's when writing a blog post.
  • Easy to see the KW rankings all in one place.
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  • User-friendly customisable dashboards, easy to make a dashboard from a template, or create your own, and add in whichever 'widgets' are relevant for what you are looking at
  • Flagging words to review, allowing users to check and confirm if the word is 'accepted' or is a misspelling
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Cons
  • More mobile accessibility for mobile devices to boost on the go marketing efforts.
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  • I don't like that there are different navigation paths to go from point A to point B. When I want to navigate to a specific place, I have more than one way to get there, which means I have to make a decision about how I want to there and I'd rather the designer make that design based on what would be most efficient for me.
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Usability
No answers on this topic
Tool has undergone numerous changes, both to function and UX/CX. Makes it less than user friendly at times. But on the other hand, that does indicate a willingness to improve the product in a continual manner - which they've done nearly year after year - but it's always a case of who moved my cheese with each new iteration.
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Support Rating
They do not respond quickly to any questions or the one time I had an issue. I had resolved the issue myself before they gave a response
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I've used support often and it has been responsive, thorough and considerate of our needs. I can get a tech right away, they understand the issue, and work with us to resolve it. Often the problem is with the site we are trying to scan, sometimes it is with their product. I appreciate that they go beyond support into continually helping us implement SiteImprove in more places with 3rd party integration.
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Alternatives Considered
CognitiveSEO specializes in target marketing for more efficient marketing campaigns and lead generation. While I am not too familiar with other competing products, I would highly advise using CognitiveSEO above all due to the efficiency, turnaround time, and customization features to attract new leads based on specific criteria that relate to your products and daily procedures.
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Siteimprove provides richer features when it comes to how granular you can define policies and metrics for search engine optimization and content relevance. It is also much easier to set up and maintain the sites that you want to administer. However, pricing wise is more costly which can be a constraint for smaller organizations.
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Return on Investment
  • Beneficial performance in content optimization
  • Mitigating risk from backlink profile
  • Linkbuilding from mentions monitoring
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  • Siteimprove has helped bring our accessibility scores up from middling to near-perfect.
  • Siteimprove has helped reduce our broken links, style violations and misspellings.
  • Siteimprove's heatmaps have helped us make the case for enforcing best practices on the website among key stakeholders.
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ScreenShots

CognitiveSEO Screenshots

Screenshot of Account DashboardScreenshot of Boost Search Rankings by Fixing Website Errors