CognitiveSEO vs. Serpstat

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
CognitiveSEO
Score 10.0 out of 10
N/A
CognitiveSEO is a relatively new search engine optimization toolkit, launched in 2012 from developer and CEO Razvan Gavrilas of the company of the same name based in Romania. With an emphasis on backlink analysis and link creating, the platform also presents content and site audit analysis, keyword research and tracking, also rank tracking, all presented via a customizable dashboard. For a small group of up to 5 users with no interest in an API, CognitiveSEO can be had for $99 per month…
$129.99
per month
Serpstat
Score 9.0 out of 10
Small Businesses (1-50 employees)
Serpstat offers a comprehensive SEO toolset, giving users control over their online visibility. A pivotal asset for committed enterprises seeking elevated rankings and fortified online commercial footprint. With an arsenal exceeding 50 potent tools, Serpstat addresses the following: 🔍 Competitor Insights: Recognize and assess key players in any market. 📊 Content Strategy: Evaluate and Generate - obtain top-tier, ranking-oriented content. 🚀 Comprehensive SEO Oversight:…
$59
per month
Pricing
CognitiveSEOSerpstat
Editions & Modules
Starter
$129.99
per month
Business
Individual Pricing
Custom
Custom Plans Available
Individual
$59
per month
Team
$119
per month
Agency
$479
per month
Offerings
Pricing Offerings
CognitiveSEOSerpstat
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup fee$59 per user
Additional DetailsBusiness Plan pricing can be customized by the user using the on-site calculator found on the pricing page. Individual tools (Link Analysis, Rank Tracking, etc.) available a la carte.Each plan includes access to 230 Google databases. To meet the demands of big enterprises, Serpstat offers specific services to enterprise customers.
More Pricing Information
Community Pulse
CognitiveSEOSerpstat
Features
CognitiveSEOSerpstat
SEO
Comparison of SEO features of Product A and Product B
CognitiveSEO
7.1
Ratings
9% below category average
Serpstat
9.0
Ratings
15% above category average
Keyword analysis7.80 Ratings10.00 Ratings
Backlink management8.20 Ratings8.00 Ratings
SERP ranking tracking7.50 Ratings9.00 Ratings
Page grader6.80 Ratings10.00 Ratings
Competitive analysis6.60 Ratings8.00 Ratings
Site audit / diagnostics6.00 Ratings10.00 Ratings
Site recommendations5.90 Ratings8.00 Ratings
Task management7.80 Ratings9.00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
CognitiveSEO
5.4
Ratings
34% below category average
Serpstat
9.6
Ratings
23% above category average
Local SEO7.20 Ratings10.00 Ratings
Social SEO6.50 Ratings9.50 Ratings
Mobile SEO3.00 Ratings9.00 Ratings
Global SEO5.00 Ratings10.00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
CognitiveSEO
5.6
Ratings
41% below category average
Serpstat
10.0
Ratings
17% above category average
Multi-domain support5.50 Ratings10.00 Ratings
Integration with web analytics tools5.80 Ratings10.00 Ratings
Best Alternatives
CognitiveSEOSerpstat
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Google Search Console
Google Search Console
Score 9.0 out of 10
Google Search Console
Google Search Console
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CognitiveSEOSerpstat
Likelihood to Recommend
6.7
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(0 ratings)
Usability
-
(0 ratings)
7.0
(0 ratings)
Support Rating
6.1
(0 ratings)
10.0
(0 ratings)
User Testimonials
CognitiveSEOSerpstat
Likelihood to Recommend
When we have clients that are in a competitive landscape we need to monitor their links (live and lost) more aggressively than others. CognitiveSEO allows us to get daily alerts on new links that come in so we can review these quickly and make decisions to disavow them before these links become a problem.
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Recently switching domains provided a lot of headaches for our marketing team. However, with Serpstat we were able to locate all our broken links and contact all the editors to be able to update our link. This alone took us from a DR of 25 to 34. Another practical use was for researching keyword volume for our on-page SEO - title tags and meta descriptions. With Serpstat we were able to determine keywords were worthy of us using in these values.
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Pros
  • Good tool for tracking KW's when writing a blog post.
  • Easy to see the KW rankings all in one place.
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  • Keyword data provided for multiple sites: this is a standard feature in lots of SEO toolsets. It's not the worst, but not the best.
  • Backlink data: the link data is ok, but suffers from the same issue as the keyword data. If you pay for 100 results per report, expect ONLY 100.
  • Rank tracking: the rank tracking is also standard. It does a good job of benchmarking progress.
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Cons
  • More mobile accessibility for mobile devices to boost on the go marketing efforts.
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  • The daily query limit is sometimes frustrating.
  • For a new person the menu system could be a bit confusing along with terminology, it would be great if there was little help icons next to each selection to help you better understand what they do.
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Likelihood to Renew
No answers on this topic
I am very happy with the program and their services.
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Usability
No answers on this topic
Serpstat is great to use on the desktop. Being able to get around the site is easy, and using tools such as rank tracking and filtering are intuitive if you’ve used other SEO software. However, their app is not mobile friendly. I do a lot of my work on mobile when traveling or when dad’ing, and it would be much appreciated for the the app to have better mobile UI functionality. I know I’m dreaming, but other SEO software I use is able to accomplish this.
Things like filtering and how powerful it is are not aa easy to understand until you watch some tutorial videos. I think making this feature more intuitive would also help the sites early on adoption from new users.
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Support Rating
They do not respond quickly to any questions or the one time I had an issue. I had resolved the issue myself before they gave a response
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I believe I've only contacted support once because I had a question about access to a feature, and they told me it wasn't available on the plan I was on. No big deal, they were polite and prompt to respond and answered my question to my satisfaction. I haven't had any real issues with the software, so I haven't needed much in the way of support outside of that question, but I have no reason to believe their support wouldn't be helpful in more pressing situations.
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Alternatives Considered
CognitiveSEO specializes in target marketing for more efficient marketing campaigns and lead generation. While I am not too familiar with other competing products, I would highly advise using CognitiveSEO above all due to the efficiency, turnaround time, and customization features to attract new leads based on specific criteria that relate to your products and daily procedures.
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We chose Serpstat over other SEO tools because of its an all-in-one toolset as well as having a clean, easy to use UI. The price point was also a deciding factor since we were able to do the majority of our SEO research using a single tool with a single monthly subscription.
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Return on Investment
  • Beneficial performance in content optimization
  • Mitigating risk from backlink profile
  • Linkbuilding from mentions monitoring
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  • Serpstat has allowed us to confidently suggest keywords and SEO friendly updates to clients to implement
  • Serpstat reporting has saved us time when delivering reports to clients
  • Serpstat app integrations allows our other data sources and Serpstat data to be combined to create Reportz (app) for client delivery
  • Serpstat is one of the first places I go to check organic words for content ideas and places to improve our SEO
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ScreenShots

CognitiveSEO Screenshots

Screenshot of Account DashboardScreenshot of Boost Search Rankings by Fixing Website Errors

Serpstat Screenshots

Screenshot of SERP research with advanced analyticsScreenshot of where Sersptat stores all top 100 search results for tracked keywords foreverScreenshot of the visibility and keyword trends available with SerpstatScreenshot of a Unique Page vs. Page comparison in organic and paid keywordsScreenshot of the Serpstat overview