CognitiveSEO vs. Moz Pro

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
CognitiveSEO
Score 10.0 out of 10
N/A
CognitiveSEO is a relatively new search engine optimization toolkit, launched in 2012 from developer and CEO Razvan Gavrilas of the company of the same name based in Romania. With an emphasis on backlink analysis and link creating, the platform also presents content and site audit analysis, keyword research and tracking, also rank tracking, all presented via a customizable dashboard. For a small group of up to 5 users with no interest in an API, CognitiveSEO can be had for $99 per month…
$129.99
per month
Moz Pro
Score 7.8 out of 10
N/A
MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunites, site audit via Moz Analytics, prospective keyword analysis and content grading, as well as a crawl test to find broken or poorly designed site elements. Moz…
$99
per month
Pricing
CognitiveSEOMoz Pro
Editions & Modules
Starter
$129.99
per month
Business
Individual Pricing
Custom
Custom Plans Available
Standard
$99
per month
Medium
$179
per month
Large
$299
per month
Premium
$599
per month
Offerings
Pricing Offerings
CognitiveSEOMoz Pro
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsBusiness Plan pricing can be customized by the user using the on-site calculator found on the pricing page. Individual tools (Link Analysis, Rank Tracking, etc.) available a la carte.Discount available for annual billing.
More Pricing Information
Community Pulse
CognitiveSEOMoz Pro
Features
CognitiveSEOMoz Pro
SEO
Comparison of SEO features of Product A and Product B
CognitiveSEO
7.1
Ratings
9% below category average
Moz Pro
7.3
Ratings
6% below category average
Keyword analysis7.80 Ratings8.10 Ratings
Backlink management8.20 Ratings7.00 Ratings
SERP ranking tracking7.50 Ratings7.10 Ratings
Page grader6.80 Ratings8.10 Ratings
Competitive analysis6.60 Ratings8.00 Ratings
Site audit / diagnostics6.00 Ratings7.10 Ratings
Site recommendations5.90 Ratings7.00 Ratings
Task management7.80 Ratings6.00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
CognitiveSEO
5.4
Ratings
34% below category average
Moz Pro
5.9
Ratings
25% below category average
Local SEO7.20 Ratings5.30 Ratings
Social SEO6.50 Ratings5.30 Ratings
Mobile SEO3.00 Ratings6.20 Ratings
Global SEO5.00 Ratings6.80 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
CognitiveSEO
5.6
Ratings
41% below category average
Moz Pro
7.0
Ratings
19% below category average
Multi-domain support5.50 Ratings7.00 Ratings
Integration with web analytics tools5.80 Ratings7.10 Ratings
User Ratings
CognitiveSEOMoz Pro
Likelihood to Recommend
6.7
(0 ratings)
8.1
(0 ratings)
Likelihood to Renew
-
(0 ratings)
7.0
(0 ratings)
Usability
-
(0 ratings)
7.0
(0 ratings)
Availability
-
(0 ratings)
10.0
(0 ratings)
Support Rating
6.1
(0 ratings)
9.5
(0 ratings)
Online Training
-
(0 ratings)
7.0
(0 ratings)
User Testimonials
CognitiveSEOMoz Pro
Likelihood to Recommend
When we have clients that are in a competitive landscape we need to monitor their links (live and lost) more aggressively than others. CognitiveSEO allows us to get daily alerts on new links that come in so we can review these quickly and make decisions to disavow them before these links become a problem.
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Moz Pro is best if you are an absolute beginner with SEO and need tools that are easy to use. It is designed more so for the blogger and not necessarily for the SEO professional. If I were them I would totally market that angle better. It just makes sense.
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Pros
  • Good tool for tracking KW's when writing a blog post.
  • Easy to see the KW rankings all in one place.
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  • Keyword rank tracking is on-point. You can easily tag on competitors and get ranks for them as well, which rules.
  • Moz has a great section for links—I especially use the Discovered and Lost reporting, which lists new domains linking to your site, and domains that dropped out, plus a DA for each. Clients eat this stuff up.
  • SERP Features is great as well—this is another thing that clients are thrilled to see: examples of keywords where fun SERP features appear. It's sort of a little thing, but the ease which Moz makes it available is great—the optics on this kind of thing to clients is outstanding.
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Cons
  • More mobile accessibility for mobile devices to boost on the go marketing efforts.
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  • Backlink database is limited
  • Industry specific jargons and mentions would be helpful
  • Error tracking is very misleading
  • Duplicate pages marking each page even when it’s not duplicate. In other words this algorithm is too sensitive. Provide ability or control to user to set the sensitivity of the duplicate page check
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Likelihood to Renew
No answers on this topic
We've been paying monthly for Moz for at least four years. We rely heavily on it for our daily work, and would need to re-engineer many of our processes if we were to cancel our subscription. I suspect we'll continue to use Moz as long as we are in business (assuming they maintain their quality).
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Usability
No answers on this topic
it's easy to use once you get the hang of it and most people with any sort of background in using online tools and analytics systems can figure it out. it's just not as intuitive as it could be like google webmaster tools or Adobe (Site Catalyst)
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Reliability and Availability
No answers on this topic
Every time I've ever needed it, it's been there.
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Support Rating
They do not respond quickly to any questions or the one time I had an issue. I had resolved the issue myself before they gave a response
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I have not had a ton of interaction with the support team. Mostly asking questions where I cannot find the answer or where the data did not quite make sense. I always use their easy to access chat feature to talk to support. They are very responsive and very well informed and can usually solve my issue with just one chat session.
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Alternatives Considered
CognitiveSEO specializes in target marketing for more efficient marketing campaigns and lead generation. While I am not too familiar with other competing products, I would highly advise using CognitiveSEO above all due to the efficiency, turnaround time, and customization features to attract new leads based on specific criteria that relate to your products and daily procedures.
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gShift has better customer service and consulting to get your SEO strategy off the group, but is limited in its scope and depth of analytics. Ahrefs, Semrush, and Moz are very comparable in their approaches, just with different levels of focus on keyword tracking, backlinks, competitor analysis, and site audits.
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Return on Investment
  • Beneficial performance in content optimization
  • Mitigating risk from backlink profile
  • Linkbuilding from mentions monitoring
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  • Here I can easily find competitor's ranking keywords and their backlinks. It also gives you another exciting feature where you can compare two domains at the same time.
  • The thing that I don't like about this software is, that sometimes your page can take too much time for crawling.
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ScreenShots

CognitiveSEO Screenshots

Screenshot of Account DashboardScreenshot of Boost Search Rankings by Fixing Website Errors

Moz Pro Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of