Cloudingo - a cloud-based SaaS, connects to salesforce.com and allows system administrators to scan their entire database for similar or duplicate records. Cloudingo was launched in late 2011. It is well known for its ease-of-use and rich user experience.
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ZoomInfo Operations
Score 8.4 out of 10
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ZoomInfo OperationsOS/RingLead is a comprehensive data quality management platform for sales and marketing operations teams to clean, enrich, and route their go-to-market data.
Cloudingo is a Salesforce deduping and cleaning tool. I highly recommend that someone in your company who works with Salesforce data also work within Cloudingo. Cloudingo, also allows you to import leads and contacts into Salesforce in the same document, which is a huge time saver. It is not a segmentation or "missing" data finding tool, like some of their competitors
The contact enrichment feature adds missing contact info, like emails or phone numbers. It also allows us to confirm that the address information on our CRM matches what Zoom says. I wish more emails were available within the service, but what you can glean from Zoom makes marketing to the correct personas much easier.
Filter creation. I can create de-dupe filters on any and every field on our account, contact, and lead records. It has great built-in operators for the filters as well. Like URL, name cleaned, case sensitivity, spaces removed, etc.
Imports. I LOVE that I can import new records and de-dupe at the same time. Saves so much time!
Marketo integration. We actually don't use this, but it is very powerful. Marketo can't convert leads to existing accounts in Salesforce, and it always creates an opportunity. With this integration, you can run conversions through Cloudingo and avoid all of that.
Cost. The standard package has so much functionality and is priced very fairly. You get a ton of value for the price.
Lead to contact merges/dedupes, and lead to account conversions. Leads can be matched to existing accounts and can be merged with contact duplicates. Cross-object merges and conversions are super powerful.
Custom object de-dupes.
Support is GREAT! Always super quick to respond, very knowledgeable, and very helpful!
EverString allows us to build account lists based off in-depth firmographic or technographic data. It's far more accurate than trying to build these lists any other way.
EverString is fast. Where it might've previously taken us weeks to build lists of this quality, we now can build them in a matter of minutes (and have them ready to be published in a couple of hours).
Cloudingo has no persistent notion of contacts it has flagged previously that are NOT duplicates. Without tweaking filters just so for match criteria, it will present you the same sets of potential (and previously identified non-) duplicates again and again which is a waste of time.
Innovation velocity at Cloudingo is low. The product is pretty much identical to what it was 2+ years ago. What you see is probably what you're going to get for a long, long time.
We spend enough money on Salesforce that the cost of Cloudingo when compared with its benefits is extremely small. We've been able to see measurable KPIs move as a result of the work we've done with Cloudingo
Would love to keep everstring as part of our tech stack in the future. if we ever have to move from everstring it will be due to budget not the solution itself.
Very usable. I have not spent enough time to fully grasp the capabilities. The interface is fairly intuitive, and I think with more time, I would grasp it very well.
Usability is among the highest I have ever worked within an application of this magnitude. It was a significant recession for us and our sales team along with some of our onboarding folks have been able to use the tool as well. Other are able to benefit as well that are outside of the sales team but I do get as much of their feedback as I do from the sales team.
I have had to reach out to Cloudingo support several times. They almost always respond that same day. Often times they will call me directly to fix the problem or walk me through best practices. They even reach out after the fact to make sure that everything worked okay. They are also kind and personable.
For us it was just a matter of committing the 10 minutes to install it from the AppExchange. It automatically builds out a dashboard based on standard filters and you get a lot of insight from them. We then copied some of the standard ones and pulled two from a filter library that rounded out what we needed. I wish I had done this months before given how little of my time it actually took.
Have a plan on how you're going to evaluate. We had a two-month trial period, but a six-month average lead cycle time, making it impossible to evaluate on a purely new-business ROI basis within the trial. We applied the model to our prior data, which demonstrated how much time and effort was devoted to accounts that weren't going to close
I like the dedupe filters, customized rules for merging records, and the ability to handle such a large size of data at once. While the price was higher than the others, I feel its worth it for the added flexibility that Cloudingo gives over its competitors. I also like the reporting and analytics portion better - the ability to see your dashboards and analyze duplicate trends.
I haven't tried stacking it against any competition as I feel no need to. ZoomInfo blows me away like it first did in 2018, and I don't want something different. I hear Clay is good, but I just haven't felt the need to try it out or replace ZoomInfo at all.
