Cloudflare vs. Shape Software

Cloudflare works well as security measure that gives peace of mind without needing to work too hard to get it functioning well. It provides great tools to customize the security experience as well. This is all the same for the caching tools as well. They have a lot of built in tools that make using the caching easy right out of the box, but they provide the customization options to get things just right for your site.

Incentivized

Shape Software is well suited when using "mainstream" ad platforms that have robust integrations. It also works well when budgets are set less frequently and are allowed to run unchanged for a set period of time. Shape Software gets less accurate when frequent budget changes need to be made and when using ad platforms with little to no support built into Shape Software.

• Registrar and DNS services are impeccable, with registrations done at cost and without ADs. DNS services setting standards for speed of resolution.
• DDOS protection. With their content distribution network to back them they have the bandwidth and tools to be both proactive and reactive to bad actors.
• WAF - Their Web Application Firewall helps mitigate common site vulnerabilities and has active zero-day protection running for breaking exploits

Incentivized

• Platform integrations
• Pacing accuracy
• Automated notifications

• In some cases, using Cloudflare can actually lead to slower website speeds if the network is congested or if the website's traffic is particularly heavy.
• Some website owners may find that the level of customization offered by Cloudflare is limited, especially in comparison to other solutions.
• While Cloudflare is easy to set up and manage, it may be too complex for users who are not familiar with web technologies.

Incentivized

• Automated budget pacing could be more sophisticated - it tends to conflict with platform best-practices in my opinion.
• Integration with LinkedIn leads would give more accurate picture of conversion volume I believe.
• More customizable alerts

CF is a core piece of our cloud infra.

Incentivized

Everything is extremely concise and all settings apply immediately and take effect globally. There is no reason to explicitly plan/think in terms of individual regions as one would have to traditional cloud offerings (AWS, OCI, Azure). All Cloudflare products integrate seamless as part of a single pipeline that executes from request to response.

Incentivized

Shape Software is very easy to set up and use. The core functions and features require little explanation. The options and settings are easy to find and the capabilities of the platform are apparent to the user after just a few minutes of use.

In 6+ years of relying on Cloudflare, I think we experienced one or two brief outages that were Cloudflare's fault.

Incentivized

They are built to be fast and deliver very well on this. Performance has never been a problem.

Incentivized

I have only used their support a few times, and most times, they are responsive and able to resolve my issue with a minimal amount of time and effort. However, there was one instance where I simply asked about how to purchase some more resources (redirect rules), and I received some type of automated/AI response that was very unhelpful and gave me no opportunity to escalate to a person.

Incentivized

I never had the need or opportunity to work with support.

Very well executed implementation where our team was able to handle the implementation with guidance.

Incentivized

Nothing like it. Organizations can utilize these Cloudflare products to enhance their online presence by improving security, performance, reliability, and developer efficiency. Cloudflare is an American company that delivers services such as DNS, a content delivery network (CDN), and various other additional services to make websites faster and more secure. Cloudflare is used by over 26 million sites, resulting in the processing of more than 1 billion IP addresses each day.

Incentivized

Shape Software is very user-friendly and easy to set up. The controls and settings are very straightforward and the core functions (onboarding new accounts, creating new budgets, managing budgets, etc) are easily understood. The customizable alerts and budget intervals provide modularity for different situations and provide significant peace-of-mind. The automations are less impressive in that they generally conflict with ad platform automation in my opinion. Automated bidding and budgeting is hindered by third-party automations like Shape Software and the performance Shape Software features provide doesn't justify forgoing that technology in the ad platforms in my opinion.

They are built for scale and have the capacity to handle all the traffic we could ever expect to get.

Incentivized

• We have seen reduced usage and downtimes after using Cloudflare for Caching. This has already yielded ROI as minimal downtime ensures consistent user traffic and increases revenue.
• It can handle significant traffic spikes and shields the website from DDOS attacks. We have prevented a number of DDOS attacks after using Cloudflare and hence we are already seeing an ROI by using it.
• Some of the integrations with Cloudflare are really painful and we have faced a lot of issues because of not having native integrations to certain 3rd party apps.

Incentivized

• Reliable protection against overspend
• Precise budget control
• Cross-platform visibility