Clodura.AI vs. TechTarget Priority Engine

Its best suitable when you want to search related contacts in open eneded internet or linkedin searches. Its not suitable when you want the all the data showed to you like Australia has x number of companies / A city has x number of companies / etc. If you want directory based search its not recommended.

TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.

Incentivized

• Finding companies, contacts within your TAM
• Getting daily sales intel triggers on the TAM
• Finding emails & direct dials
• Automation of sales sequences

• Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution.
• I don't know of another alternative source, but TechTarget provides data on content that people are researching.
• TechTarget provides current tech stack for companies that I'm researching.

Incentivized

• Direct Dials needs more accurate and available without paying third party provider
• Intent searching can be useful with steps
• Connecting your PBX or third party phones can be useful
• Auto suggestions depending on your industry and create automated filters
• Keep watch on intent and see person looking for x service has changed in last couple of months/days.

• The site loads kind of slowly. It seems like it takes a while for all of the information to populate on the screen.
• I would like to be able to make calls directly from TechTarget Priority Engine.
• Give real time notification when a prospect is on our site.

Incentivized

Usability is great, we would love to see how strong the intent is for every keywords

Incentivized

I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.

Incentivized

Clodura is a more complete platform and an all in one tool for prospecting. We don't have to invest in separate tools for data, emails, direct dials, sales intel triggers & email campaigns

TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread

Incentivized

• Reduced our Sales Intelligence Fees with the same results

• I personally did not see a return on investment, but I believe others in the organization are having success with the platform
• On a positive note, the insights into search behaviors and interest trends is great.
• I recommend they develop better training for first time users specific to a variety of use cases

Incentivized