ClickSend vs. Localytics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ClickSend
Score 6.1 out of 10
N/A
ClickSend aims to help businesses communicate with their customers and staff in the moments that matter on the channels, they use every day. ClickSend is designed to power billions of messages worldwide and offers a full suite of communications products from SMS and rich messaging to letters and fax all done via online dashboard or API.
$0.01
Per email for at least 25,000 emails
Localytics
Score 6.0 out of 10
N/A
Upland Localytics helps you connect with mobile app customers on a deeper, more meaningful level.
$95
Per Application Per Month
Pricing
ClickSendLocalytics
Editions & Modules
Email
$0.0056
Per email for at least 25,000 emails
SMS
$0.0177
Per text for at least 2,000 texts
Localytics
$95.00
Per Application Per Month
Offerings
Pricing Offerings
ClickSendLocalytics
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
ClickSendLocalytics
Best Alternatives
ClickSendLocalytics
Small Businesses
OneSignal
OneSignal
Score 8.0 out of 10
OneSignal
OneSignal
Score 8.0 out of 10
Medium-sized Companies
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Enterprises
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ClickSendLocalytics
Likelihood to Recommend
8.9
(0 ratings)
6.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
7.0
(0 ratings)
Support Rating
8.0
(0 ratings)
3.0
(0 ratings)
User Testimonials
ClickSendLocalytics
Likelihood to Recommend
ClickSend is not for activation account SMS. For that, you can use services like TWILIO. Neither is it for having continuous communication with your users, like a kind of chat over SMS (becomes expensive). Better to try to route your users to a common customer communication tool like Facebook Messenger or something.
It is definitely suitable for outbound marketing campaigns to already registered users. Some exmples would be to send a communication annoucement, send a general offer to all your database of users, to send offers to a particular segment of users by filtering them, automated marketing campaigns based on users who join lists (users that just register and you send 1-5 welcome SMS with tips and tricks on how to better use your product, SMS to users who have an issue with payment method so they can check quickly with its bank, automated SMS with offers each time the user makes a trip, a buy, or gets more engaged with the product).
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It is a great product for a smaller team to integrate into their app to start getting some in-depth analytics. The web interface is a great analytics tool without the need for writing SQL. Lack of Unity support makes it a lesser choice for mobile gaming. Like many third-party products, once data needs become substantial, the business will likely outgrow Localytics and will move towards an in-house solution.
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Pros
  • I enjoy how simple it is to create a new SMS campaign.
  • How easily we can include it into our email sequences.
  • Very affordable payment option.
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  • Great web interface which provides a couple of levels of pivoting and filtering of data
  • Straight-forward integration for simpler use cases
  • Access to raw data through S3 for use in your own data pipeline
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Cons
  • ClickSend lacks email monitoring, which is critical.
  • ClickSend has no call recording or file sharing, also a big miss.
  • Lastly, ClickSend lacks contact database, which means, the information details of clients are not well captured.
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  • The biggest thing I would like to see with Localytics is the capability for more correlations. The limited amount of correlations available does restrict the type of analyses that could be done with the data.
  • An easier interface to move data into Microsoft Excel would be very useful, rather than creating annoying workarounds.
  • More/better automatically scheduled reporting, as well as an Excel plug-in to access the data rather than being restricted to the Localytics interface.
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Likelihood to Renew
No answers on this topic
There is a lot of competition. I would renew if there isn't anything more exceptional that would justify the re-coding and implementation load costs
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Support Rating
In general, support is good. Actually they usually write to you about things like when you upload your first contacts, send your first campaign, or when you forget to put the opt-out option. Of course, they are automated emails but it happens that if you reply to one of them a real support agent will attend to your case. If you have any doubt you can write directly to support by email. I'm not sure if they are using Zendesk or any other kind of program but they usually answer in less than 2 hours. Still, the option of an actual real-time chat is missing.
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It would take several weeks to hear back from the billing team. It took 3 months to resolve an invoice last year. Their technical support is very responsive. I would typically get a response in under 24 hrs.
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Alternatives Considered
The starting price of ClickSend is significantly low, and one is not bailed, instead, they pay for what they use. ClickSend works in almost all devices, from Apple products, Windows, and even Android devices. The existence of intelligent mail support is another driver that makes ClickSend more advanced and reputable, as it tracks the minds of audiences and even employees.
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We have not used other products but are going to start exploring making a switch to a new platform.
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Return on Investment
  • The ROI is time. More time focused, less time distracted with a mobile device.
  • Early days, however the customer survey and marketing campaigns will hopefully yield results.
  • Customer adherence to appointments and/or rescheduling for missed appointments has drastically increased with the use of reminder and follow-up SMS options that normally wouldn't be used as often on a mobile device.
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  • We have seen an increase in usage by sending targeted push notifications.
  • For our purposes we don't need as many features as they offer.
  • We have an overall negative ROI from Localytics.
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ScreenShots

ClickSend Screenshots

Screenshot of ClickSend SMS Dashboard