ClickSend vs. Flurry Analytics

ClickSend is not for activation account SMS. For that, you can use services like TWILIO. Neither is it for having continuous communication with your users, like a kind of chat over SMS (becomes expensive). Better to try to route your users to a common customer communication tool like Facebook Messenger or something.

It is definitely suitable for outbound marketing campaigns to already registered users. Some exmples would be to send a communication annoucement, send a general offer to all your database of users, to send offers to a particular segment of users by filtering them, automated marketing campaigns based on users who join lists (users that just register and you send 1-5 welcome SMS with tips and tricks on how to better use your product, SMS to users who have an issue with payment method so they can check quickly with its bank, automated SMS with offers each time the user makes a trip, a buy, or gets more engaged with the product).

Incentivized

I would encourage a colleague to use Flurry Analytics. Incorporating Flurry Analytics in an app is a simple and straightforward task, and will take the average app developer less than 15 minutes to understand and apply. This amount of time is nothing in the grand scheme of the development of the app, and the return on time invested to incorporate it is great. New tracking features can be added at any time.

• I enjoy how simple it is to create a new SMS campaign.
• How easily we can include it into our email sequences.
• Very affordable payment option.

Incentivized

• Gives basic tracking capabilities which can help optimize first time experience.
• Lots of high level metrics easily available.
• Benchmarks for many metrics so you can compare yourself within the industry.

• ClickSend lacks email monitoring, which is critical.
• ClickSend has no call recording or file sharing, also a big miss.
• Lastly, ClickSend lacks contact database, which means, the information details of clients are not well captured.

Incentivized

• From a programming perspective, there really aren't any improvements that I can think of.
• From the app owner perspective, limits on certain demographics can seem like a hindrance to data collection, but these restrictions are typically imposed by Apple, not by Flurry.

The cost of the product and lack of a competitor that can deliver exactly what we're looking for an app measurement, leads us to be more than likely to renew our use of Flurry. It isn't the most efficient for our particular uses, but the top end app analytic tools out there are far too expensive for us.

In general, support is good. Actually they usually write to you about things like when you upload your first contacts, send your first campaign, or when you forget to put the opt-out option. Of course, they are automated emails but it happens that if you reply to one of them a real support agent will attend to your case. If you have any doubt you can write directly to support by email. I'm not sure if they are using Zendesk or any other kind of program but they usually answer in less than 2 hours. Still, the option of an actual real-time chat is missing.

Incentivized

The starting price of ClickSend is significantly low, and one is not bailed, instead, they pay for what they use. ClickSend works in almost all devices, from Apple products, Windows, and even Android devices. The existence of intelligent mail support is another driver that makes ClickSend more advanced and reputable, as it tracks the minds of audiences and even employees.

Incentivized

For my uses, Flurry is free which makes it way more attractive than the other platforms even on a very big number of monthly events. It also have set reports which are exactly the reports that a marketing person needs without any need of spending a developer time to create them for you, or holding an in-house BI person that works on creating reports.

Incentivized

• The ROI is time. More time focused, less time distracted with a mobile device.
• Early days, however the customer survey and marketing campaigns will hopefully yield results.
• Customer adherence to appointments and/or rescheduling for missed appointments has drastically increased with the use of reminder and follow-up SMS options that normally wouldn't be used as often on a mobile device.

• Higher engagement ( helped improve first use experience of app)
• Exposed revenue opportunity ( helped establish a link between target demographic Anne their preference for a particular type of EMC PRODUCT)
• Reduced churn rate ( given easy way to set up conversion funnels)