CleverTap vs. SeoSamba Marketing Operating System

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
CleverTap
Score 7.5 out of 10
Mid-Size Companies (51-1,000 employees)
CleverTap is a mobile marketing solution that helps marketers create differentiated customer engagement strategies that are designed to drive growth. The vendor’s value proposition is that thousands of brands continue to build valuable relationships with their customers using CleverTap’s Intelligent Mobile Marketing Platform, which provides actionable, real-time insights for building amazing customer experiences. According to the vendor, key features and…N/A
SeoSamba Marketing Operating System
Score 8.0 out of 10
Small Businesses (1-50 employees)
SeoSamba Marketing Operating System (formerly SambaSaaS) is cloud marketing software that includes tools that let users automate search engine optimization (SEO), schedule social media marketing posts across LinkedIn, Twitter, Facebook and Instagram, manage business reputation across 100+ directories by responding to reviews, as well as create and send email newsletters. It also enables users to publish content; broadcast press releases; track inbound phone and form leads; monitor Google Ads…
$5
per local number
Pricing
CleverTapSeoSamba Marketing Operating System
Editions & Modules
No answers on this topic
Call tracking & Dynamic Number Insertion
$5
per local number
Standard monthly license
$109
per domain
Offerings
Pricing Offerings
CleverTapSeoSamba Marketing Operating System
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptional$299 per installation
Additional DetailsYou can take advantage of many SeoSamba's Marketing Operating System (MOS) features regardless of your website platform. However, MOS offers even more functionalities when your website is also powered by WordPress, SeoToaster CMS, SeoToaster E-commerce or SeoToaster Ultimate CRM. SeoSamba offers migration package with or without look & feel re-design, but always including a comprehensive search engine optimization process that is implemented on your behalf. What's unique about it? SeoSamba benchmarks your existing search ranking positions, and offers a 60 days post-release improvement guarantee. Migration packages costs vary usually between $1500 and $2500 range or most small businesses clients.
More Pricing Information
Community Pulse
CleverTapSeoSamba Marketing Operating System
Features
CleverTapSeoSamba Marketing Operating System
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
CleverTap
-
Ratings
SeoSamba Marketing Operating System
8.0
Ratings
5% above category average
Dynamic content00 Ratings7.30 Ratings
Landing pages00 Ratings8.20 Ratings
Mobile optimization00 Ratings9.10 Ratings
Triggered drip sequences00 Ratings7.30 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
CleverTap
-
Ratings
SeoSamba Marketing Operating System
8.2
Ratings
5% above category average
Lead nurturing automation00 Ratings8.20 Ratings
Automated sales alerts and tasks00 Ratings8.20 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
CleverTap
-
Ratings
SeoSamba Marketing Operating System
8.2
Ratings
10% above category average
Calendaring00 Ratings8.20 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
CleverTap
-
Ratings
SeoSamba Marketing Operating System
9.1
Ratings
19% above category average
Social sharing and campaigns00 Ratings9.10 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
CleverTap
-
Ratings
SeoSamba Marketing Operating System
8.6
Ratings
16% above category average
Dashboards00 Ratings9.10 Ratings
Standard reports00 Ratings8.20 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
CleverTap
-
Ratings
SeoSamba Marketing Operating System
7.7
Ratings
3% above category average
API00 Ratings8.20 Ratings
Role-based workflow & approvals00 Ratings7.30 Ratings
Customizability00 Ratings8.20 Ratings
Integration with Salesforce.com00 Ratings7.30 Ratings
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User Ratings
CleverTapSeoSamba Marketing Operating System
Likelihood to Recommend
7.7
(0 ratings)
10.0
(0 ratings)
Support Rating
10.0
(0 ratings)
-
(0 ratings)
User Testimonials
CleverTapSeoSamba Marketing Operating System
Likelihood to Recommend
[In my opinion] It's [CleverTap] not appropriate for starter businesses. It's appropriate for businesses with very strong in-house tech teams to maneuver challenges on their own because after deep integration one can't expect Clevertap Support to be much helpful [from my experience]. It is good in the sense that you need one tool for all-around communications and analytics. However, they have moved away from the events container system, but those still on the events container are neither automatically educated nor transitioned into their new tiers of pricing. I find this a lack of effort of the sales team. So, you are on your own after the implementation.
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The more pages you have, the better, if you choose SeoSamba. For us, it exceeds our needs as we're not fans of excess numbers of pages just to have a lot of pages. We find that distracting as the people "living" on a website either aren't finding anything compelling or are there to learn something, not to take any real action. The best scenario to use SeoSamba in is when you want to prioritize your creative team's time to create, and not to simply do a lot of maintenance of your site(s).
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Pros
  • Helping us find out which users did a certain activity and in which order. The time gap between those activities is also an important metric. This works great with Clevertap because our backend pushes every relevant event with a time stamp to CleverTap so we do not have to maintain events or build the engine to analyze every small action the user took.
  • Helps us find out which actions our best users take right before they convert. Given the e-commerce like domain we are in, we end up giving a lot of information to our users. Knowing which of these convert what kind of users is very useful.
  • Helps us setup super focussed campaigns (pop-up, emails etc) to users who would be interested in a certain kind of activity. Our yield per message sent is significantly more when targeting is right.
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  • Automates multisite SEO, so we can stay focused on great content that attracts the right audience for our two entirely different strategic business units.
  • Eliminates the surprises we used to get with other plugins when Wordpress makes unannounced changes that crash other plugins.
  • Agile, easy to use, and saves hours of time and creative resources
  • Automates metric capture: site analytics, keyword/phrase capture, search engine page results etc...in an online dashboard (and it's free).
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Cons
  • It does not have a built-in SMS provider.
  • I does not have a built-in email provider
  • It gets pricier as you keep piling up data to be stored.
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  • It has a lot of features. So, it's kind of difficult to get started and to learn every feature in the software. However, once you get used to SambaSaaS, it's fairly easy to navigate.
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Support Rating
For their expertise and timely resolution to our issues.
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No answers on this topic
Alternatives Considered
Mo Engage is cost-effective, charges less price and delivery is awesome, also that is quite [a] user friendly compared to the current clever tap UI and UX.
Read full review
Both Infusionsoft and SambaSaaS are popular email marketing tools. However, I chose SambaSaaS because it helped me manage multiple websites, social media accounts and create SEO-friendly landing pages
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Return on Investment
  • Helped improve repeat customer purchase, as it improved bookings through re-marketing.
  • Helped decrease uninstalls through dormant user reminder campaigns and then uninstall surveys that made those users reinstall the app.
  • Helped improve the overall bookings through various recency-frequency segmentation targeting.
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  • It helped me automate my email marketing campaigns, so that I could generate more leads for my business.
Read full review
ScreenShots

CleverTap Screenshots

Screenshot of CleverTap Mobile App DashboardScreenshot of CleverTap HomepageScreenshot of CleverTap Cohort AnalysisScreenshot of CleverTap Create New Push NotificationsScreenshot of CleverTap Create SegmentsScreenshot of CleverTap Segmentation Reports

SeoSamba Marketing Operating System Screenshots

Screenshot of User dashboard. Top screen.Screenshot of Social media marketing calendar monthly viewScreenshot of Content curation for social mediaScreenshot of Social media marketing publishingScreenshot of Automated search rankings positions reportScreenshot of Search Rankings Keywords data