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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    CleverTap

    Score7.5 out of 10
    Mid-Size Companies (51-1,000 employees)
    CleverTap is a mobile marketing solution that helps marketers create differentiated customer engagement strategies that are designed to drive growth. The vendor’s value proposition is that thousands of brands continue to build valuable relationships with their customers using CleverTap’s Intelligent Mobile Marketing Platform, which provides actionable, real-time insights for building amazing customer experiences. According to the vendor, key features and…N/A

    Retainly

    Score9.2 out of 10
    N/ARetainly is an automated engagement platform that helps businesses maximize customer retention. The app enables users to automate emails, web push notifications, and SMS messages to retain customers and drive lifetime value. Retention & LTV: Increasingly business leaders are expecting marketing and product teams to play a key role in the growth – and customer retention is the critical platform on which…

    $15

    per month per user

    Pricing
    CleverTapRetainly
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    CleverTapRetainly
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    CleverTapRetainly
    Considered Both Products
    CleverTap
    No answer on this topic
    Retainly
    No answer on this topic
    Key User Insights
    Would buy again
    67%
    Would buy again
    4 Answers
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    40%
    Implementation went as expected
    2 Answers
    No answers on this topic
    Features
    CleverTapRetainly
    Email & Online Marketing
    Comparison of Email & Online Marketing features of CleverTap and Retainly
    Feature
    CleverTap
    -
    Ratings
    Retainly
    8.3
    2 Ratings
    9% above category average
    WYSIWYG email editor00 Ratings8.82 Ratings
    Dynamic content00 Ratings9.22 Ratings
    Ability to test dynamic content00 Ratings9.22 Ratings
    A/B testing00 Ratings7.72 Ratings
    Mobile optimization00 Ratings3.61 Ratings
    Email deliverability reporting00 Ratings9.22 Ratings
    List management00 Ratings9.22 Ratings
    Triggered drip sequences00 Ratings9.62 Ratings
    Lead Management
    Comparison of Lead Management features of CleverTap and Retainly
    Feature
    CleverTap
    -
    Ratings
    Retainly
    9.1
    2 Ratings
    15% above category average
    Lead nurturing automation00 Ratings9.62 Ratings
    Lead scoring and grading00 Ratings9.11 Ratings
    Data quality management00 Ratings8.21 Ratings
    Automated sales alerts and tasks00 Ratings9.62 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of CleverTap and Retainly
    Feature
    CleverTap
    -
    Ratings
    Retainly
    9.0
    2 Ratings
    21% above category average
    Dashboards00 Ratings8.52 Ratings
    Standard reports00 Ratings9.22 Ratings
    Custom reports00 Ratings9.22 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of CleverTap and Retainly
    Feature
    CleverTap
    -
    Ratings
    Retainly
    8.5
    2 Ratings
    13% above category average
    API00 Ratings9.62 Ratings
    Role-based workflow & approvals00 Ratings9.62 Ratings
    Integration with Salesforce.com00 Ratings6.41 Ratings
    Best Alternatives
    CleverTapRetainly
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    SimpleTexting
    Score7.6 out of 10
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    Score9.9 out of 10
    Medium-sized Companies
    EZ Texting
    Score8.7 out of 10
    Bloomreach - The Agentic Platform for Personalization
    Score8.4 out of 10
    Enterprises
    Airship
    Score8.5 out of 10
    Iterable
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CleverTapRetainly
    Likelihood to Recommend
    7.7
    (9 ratings)
    9.2
    (2 ratings)
    Support Rating
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    CleverTapRetainly
    Likelihood to Recommend
    CleverTap
    It is quite suited for all the SMS, emails, and other in-game campaigns, but wherein the delivery rate I personally feel it is less, and it has [a] limitation on 5 pins for the day for 1 user, it should be unlimited.
    Incentivized
    Read full review
    Retainly
    Retainly allowed me to take customer engagement to the next level. I felt an advantage of its low-code functionality, user-friendliness, intuitive automation, and pre-built integrations with a range of other marketing tools. I saw a noticeable difference in my marketing performance and customer retention results after almost 2 months of usage. As a marketer, I managed to automate heavy manual effort to run marketing my campaigns.
    Read full review
    Pros
    CleverTap
    • User communication: it provides a single dashboard to help us reach out to our users via email, push, web push, SMS, in-app and now even WhatsApp. Not just that, we can set up various types of targeting, such as one-time, recurring, date/time based, etc.
    • Analytics: it offers various views and cuts to analyze the user data, be it in the form of trends, funnels, recency-frequency, user cohorts and segments, etc.
    • Tracking: it helps us track the impact of various paid and organic marketing channels, through which we can adjust spends and focus on the channels that make an impact.
    Incentivized
    Read full review
    Retainly
    • Segments creation
    • Workflow creation
    • Workspace creation
    Read full review
    Cons
    CleverTap
    • Customer service isn't that great [from my experience], most of the time the team is puzzled or will leave the client puzzled.
    • Price is very high with respect to the features available. MAU based pricing with a flawed sense of MAU calculation.
    • The way they calculate MAU is morally wrong. If a customer opens my email that I am sending via AWS, and they don't even come on my app, how can you consider them as active user?
    Incentivized
    Read full review
    Retainly
    • Analytics can be improved
    Read full review
    Support Rating
    CleverTap
    For their expertise and timely resolution to our issues.
    Incentivized
    Read full review
    Retainly
    No answers on this topic
    Alternatives Considered
    CleverTap
    Edit: Clevertap added attribution tools to its features, making it possible to track your user acquisition sources. CleverTap is as complete as Localytics. It provides us good segmentation, analysis and engagement tools for a good competitive price. T̶h̶e̶ ̶o̶n̶l̶y̶ ̶d̶o̶w̶n̶s̶i̶d̶e̶ ̶i̶s̶ ̶t̶h̶a̶t̶ ̶C̶l̶e̶v̶e̶r̶t̶a̶p̶ ̶d̶o̶e̶s̶ ̶n̶o̶t̶ ̶h̶a̶v̶e̶ ̶a̶t̶t̶r̶i̶b̶u̶t̶i̶o̶n̶ ̶t̶o̶o̶l̶s̶,̶ ̶w̶h̶i̶l̶e̶ ̶L̶o̶c̶a̶l̶y̶t̶i̶c̶s̶ ̶d̶o̶e̶s̶. One other major advantage of Clevertap is its customer service. They are always standing by to promptly respond to any question you might have regarding its usability or its development. This kind of careful attention is really appreciated.
    Incentivized
    Read full review
    Retainly
    Retainly has a unique and better workflow creation process.
    Read full review
    Return on Investment
    CleverTap
    • Our additional revenues from additional in-site promotions during a festive sales jumped 40% after using Clevertap pop-ups that targeted people at the product & category level.
    Incentivized
    Read full review
    Retainly
    • Set - up automated workflow sequences across the customer journey
    • Less manual intervention to manage campaign
    • 15 % Reduce of drop-offs in the customer experience
    Read full review
    ScreenShots

    CleverTap Screenshots

    Screenshot of CleverTap Mobile App DashboardScreenshot of CleverTap HomepageScreenshot of CleverTap Cohort AnalysisScreenshot of CleverTap Create New Push NotificationsScreenshot of CleverTap Create SegmentsScreenshot of CleverTap Segmentation Reports

    Retainly Screenshots

    Screenshot of Here you can access your project overview and other important project-wide information.Screenshot of Create simple and extended dynamic Segments.Screenshot of Create new and manage existing workspaces.Screenshot of Connect Retainlys' and 3d party integrations.Screenshot of Access and create automated workflows, review workflow analytics.