CleverTap vs. Pusher

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
CleverTap
Score 7.5 out of 10
Mid-Size Companies (51-1,000 employees)
CleverTap is a mobile marketing solution that helps marketers create differentiated customer engagement strategies that are designed to drive growth. The vendor’s value proposition is that thousands of brands continue to build valuable relationships with their customers using CleverTap’s Intelligent Mobile Marketing Platform, which provides actionable, real-time insights for building amazing customer experiences. According to the vendor, key features and…N/A
Pusher
Score 9.0 out of 10
N/A
London-based Pusher supports mobile application development with pub/sub messaging and "presence channel" which supports discovery of live users of applications as well as messaging or chat room capabilities to applications, and finally location services as well (e.g. geolocation).
$49
per month
Pricing
CleverTapPusher
Editions & Modules
No answers on this topic
Startup
$49
per month
Pro
$99
per month
Business
$299
per month
Premium
$499
per month
Growth
$699
per month
Plus
$899
per month
Growth Plus
1,199
per month
Sandbox
Free
Offerings
Pricing Offerings
CleverTapPusher
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
CleverTapPusher
Best Alternatives
CleverTapPusher
Small Businesses
OneSignal
OneSignal
Score 8.0 out of 10
OneSignal
OneSignal
Score 8.0 out of 10
Medium-sized Companies
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Iterable
Iterable
Score 8.8 out of 10
Enterprises
Flurry Analytics
Flurry Analytics
Score 9.0 out of 10
Iterable
Iterable
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CleverTapPusher
Likelihood to Recommend
7.7
(0 ratings)
7.9
(0 ratings)
Support Rating
10.0
(0 ratings)
-
(0 ratings)
User Testimonials
CleverTapPusher
Likelihood to Recommend
[In my opinion] It's [CleverTap] not appropriate for starter businesses. It's appropriate for businesses with very strong in-house tech teams to maneuver challenges on their own because after deep integration one can't expect Clevertap Support to be much helpful [from my experience]. It is good in the sense that you need one tool for all-around communications and analytics. However, they have moved away from the events container system, but those still on the events container are neither automatically educated nor transitioned into their new tiers of pricing. I find this a lack of effort of the sales team. So, you are on your own after the implementation.
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As I told you earlier, if you just want to send regular push notifications to the app users, then Pusher shall not be your first choice. However, if you wish to make the app a little more interactive by making live changes in the app using Pusher and sending your user's real-time notifications, then you should definitely try it.
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Pros
  • Helping us find out which users did a certain activity and in which order. The time gap between those activities is also an important metric. This works great with Clevertap because our backend pushes every relevant event with a time stamp to CleverTap so we do not have to maintain events or build the engine to analyze every small action the user took.
  • Helps us find out which actions our best users take right before they convert. Given the e-commerce like domain we are in, we end up giving a lot of information to our users. Knowing which of these convert what kind of users is very useful.
  • Helps us setup super focussed campaigns (pop-up, emails etc) to users who would be interested in a certain kind of activity. Our yield per message sent is significantly more when targeting is right.
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  • Nearly zero downtime, it works reliably 24x7.
  • There pricing is also competitive, as of now.
  • It is straightforward to use Pusher in various use cases.
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Cons
  • It does not have a built-in SMS provider.
  • I does not have a built-in email provider
  • It gets pricier as you keep piling up data to be stored.
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  • Implementation is quite tricky. A lot of terms to remember from the documentation.
  • Not a large community.
  • They could restructure the pricing to make it more suitable for low-budget startups.
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Support Rating
For their expertise and timely resolution to our issues.
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No answers on this topic
Alternatives Considered
Mo Engage is cost-effective, charges less price and delivery is awesome, also that is quite [a] user friendly compared to the current clever tap UI and UX.
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No answers on this topic
Return on Investment
  • Helped improve repeat customer purchase, as it improved bookings through re-marketing.
  • Helped decrease uninstalls through dormant user reminder campaigns and then uninstall surveys that made those users reinstall the app.
  • Helped improve the overall bookings through various recency-frequency segmentation targeting.
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  • Saves our day, as implementation is not a lengthy process.
  • Makes the app more efficient and reliable.
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ScreenShots

CleverTap Screenshots

Screenshot of CleverTap Mobile App DashboardScreenshot of CleverTap HomepageScreenshot of CleverTap Cohort AnalysisScreenshot of CleverTap Create New Push NotificationsScreenshot of CleverTap Create SegmentsScreenshot of CleverTap Segmentation Reports