CleverTap vs. Marketing Optimizer
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
CleverTap | Score7.5 out of 10 | Mid-Size Companies (51-1,000 employees) | CleverTap is a mobile marketing solution that helps marketers create differentiated customer engagement strategies that are designed to drive growth. The vendor’s value proposition is that thousands of brands continue to build valuable relationships with their customers using CleverTap’s Intelligent Mobile Marketing Platform, which provides actionable, real-time insights for building amazing customer experiences. According to the vendor, key features and… | N/A |
![]() Marketing Optimizer | Score9.8 out of 10 | N/A | Marketing Optimizer is a marketing automation solution. Features include email campaign automation, lead management, lead selling, A/B testing of campaigns, and call tracking. | $249 per month |
| CleverTap | Marketing Optimizer | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Editions & Modules | No answers on this topic |
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| Offerings |
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| Entry-level Setup Fee | Optional | No setup fee | ||||||||||||||
| Additional Details | — | Professional onboarding for all plans is $900 and includes basic website integration, unlimited training, and 30 days of hands-on configuration of your account. Additional call tracking phone numbers are billed at $5.00/mo for a toll-free number and $0.059/minute for usage. | ||||||||||||||
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| CleverTap | Marketing Optimizer | |
|---|---|---|
| Considered Both Products | No answer on this topic | ![]() No answer on this topic |
| Key User Insights | ||
| Would buy again | ||
67% Would buy again 4 Answers | No answers on this topic | |
| Delivers good value for the price | ||
No answers on this topic | No answers on this topic | |
| Happy with the feature set | ||
100% Happy with the feature set 6 Answers | No answers on this topic | |
| Lived up to sales and marketing promises | ||
No answers on this topic | No answers on this topic | |
| Implementation went as expected | ||
40% Implementation went as expected 2 Answers | No answers on this topic | |
| CleverTap | Marketing Optimizer | |
|---|---|---|
| Likelihood to Recommend | 7.7 | - |
| Support Rating | 10.0 | - |
| CleverTap | Marketing Optimizer | |
|---|---|---|
| Likelihood to Recommend | No answers on this topic | ![]() No answers on this topic |
| Pros | No answers on this topic | ![]() No answers on this topic |
| Cons | No answers on this topic | ![]() No answers on this topic |
| Support Rating | No answers on this topic | ![]() No answers on this topic |
| Alternatives Considered |
| ![]() No answers on this topic |
| Return on Investment | No answers on this topic | ![]() No answers on this topic |
| ScreenShots | CleverTap Screenshots |







