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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    CleverTap

    Score7.5 out of 10
    Mid-Size Companies (51-1,000 employees)
    CleverTap is a mobile marketing solution that helps marketers create differentiated customer engagement strategies that are designed to drive growth. The vendor’s value proposition is that thousands of brands continue to build valuable relationships with their customers using CleverTap’s Intelligent Mobile Marketing Platform, which provides actionable, real-time insights for building amazing customer experiences. According to the vendor, key features and…N/A

    MailCampaigns

    Score7 out of 10
    N/AN/AN/A
    Pricing
    CleverTapMailCampaigns
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    CleverTapMailCampaigns
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    CleverTapMailCampaigns
    Considered Both Products
    CleverTap
    No answer on this topic
    MailCampaigns
    No answer on this topic
    Key User Insights
    Would buy again
    67%
    Would buy again
    4 Answers
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    40%
    Implementation went as expected
    2 Answers
    No answers on this topic
    Features
    CleverTapMailCampaigns
    Email & Online Marketing
    Comparison of Email & Online Marketing features of CleverTap and MailCampaigns
    Feature
    CleverTap
    -
    Ratings
    MailCampaigns
    7.6
    1 Ratings
    0% below category average
    WYSIWYG email editor00 Ratings8.01 Ratings
    Dynamic content00 Ratings8.01 Ratings
    Ability to test dynamic content00 Ratings7.01 Ratings
    Landing pages00 Ratings8.01 Ratings
    A/B testing00 Ratings8.01 Ratings
    Mobile optimization00 Ratings7.01 Ratings
    Email deliverability reporting00 Ratings8.01 Ratings
    List management00 Ratings7.01 Ratings
    Triggered drip sequences00 Ratings7.01 Ratings
    Lead Management
    Comparison of Lead Management features of CleverTap and MailCampaigns
    Feature
    CleverTap
    -
    Ratings
    MailCampaigns
    8.0
    1 Ratings
    3% above category average
    Lead nurturing automation00 Ratings8.01 Ratings
    Lead scoring and grading00 Ratings8.01 Ratings
    Data quality management00 Ratings8.01 Ratings
    Automated sales alerts and tasks00 Ratings8.01 Ratings
    Lead segmentation and distribution00 Ratings8.01 Ratings
    Campaign Management
    Comparison of Campaign Management features of CleverTap and MailCampaigns
    Feature
    CleverTap
    -
    Ratings
    MailCampaigns
    8.0
    1 Ratings
    8% above category average
    Calendaring00 Ratings8.01 Ratings
    Event/webinar marketing00 Ratings8.01 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of CleverTap and MailCampaigns
    Feature
    CleverTap
    -
    Ratings
    MailCampaigns
    8.0
    1 Ratings
    6% above category average
    Social sharing and campaigns00 Ratings8.01 Ratings
    Social profile integration00 Ratings8.01 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of CleverTap and MailCampaigns
    Feature
    CleverTap
    -
    Ratings
    MailCampaigns
    8.0
    1 Ratings
    9% above category average
    Dashboards00 Ratings8.01 Ratings
    Standard reports00 Ratings8.01 Ratings
    Custom reports00 Ratings8.01 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of CleverTap and MailCampaigns
    Feature
    CleverTap
    -
    Ratings
    MailCampaigns
    7.9
    1 Ratings
    6% above category average
    API00 Ratings8.01 Ratings
    Role-based workflow & approvals00 Ratings8.01 Ratings
    Customizability00 Ratings7.01 Ratings
    Integration with Salesforce.com00 Ratings8.01 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings8.01 Ratings
    Integration with SugarCRM00 Ratings8.01 Ratings
    Third-party software integrations00 Ratings8.01 Ratings
    User Ratings
    CleverTapMailCampaigns
    Likelihood to Recommend
    7.7
    (9 ratings)
    7.0
    (1 ratings)
    Usability
    -
    (0 ratings)
    8.0
    (1 ratings)
    Support Rating
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    CleverTapMailCampaigns
    Likelihood to Recommend
    CleverTap
    It is quite suited for all the SMS, emails, and other in-game campaigns, but wherein the delivery rate I personally feel it is less, and it has [a] limitation on 5 pins for the day for 1 user, it should be unlimited.
    Incentivized
    Read full review
    MailCampaigns
    It's particularly well-suited for e-commerce businesses looking to send targeted product recommendations based on browsing history and past purchases. However, it may be less appropriate for organizations requiring extensive design customization or those with simple, low-volume email needs. The software is HIPAA compliant and has a SOC 2 certification, which are both huge factors considering we work with sensitive customer data that as a company have to be compliant to do everything within the necessary regulations of data protection.
    Incentivized
    Read full review
    Pros
    CleverTap
    • User communication: it provides a single dashboard to help us reach out to our users via email, push, web push, SMS, in-app and now even WhatsApp. Not just that, we can set up various types of targeting, such as one-time, recurring, date/time based, etc.
    • Analytics: it offers various views and cuts to analyze the user data, be it in the form of trends, funnels, recency-frequency, user cohorts and segments, etc.
    • Tracking: it helps us track the impact of various paid and organic marketing channels, through which we can adjust spends and focus on the channels that make an impact.
    Incentivized
    Read full review
    MailCampaigns
    • Advanced behavioral targeting based on real-time user interactions
    • AI-powered subject line optimizer for improved open rates
    • Dynamic content blocks that personalize email content at scale
    Incentivized
    Read full review
    Cons
    CleverTap
    • Customer service isn't that great [from my experience], most of the time the team is puzzled or will leave the client puzzled.
    • Price is very high with respect to the features available. MAU based pricing with a flawed sense of MAU calculation.
    • The way they calculate MAU is morally wrong. If a customer opens my email that I am sending via AWS, and they don't even come on my app, how can you consider them as active user?
    Incentivized
    Read full review
    MailCampaigns
    • Limited template customization options for complex designs
    • Occasional lag in reporting dashboard updates
    • Absence of a built-in image editor for quick graphic customization
    Incentivized
    Read full review
    Usability
    CleverTap
    No answers on this topic
    MailCampaigns
    In fact, we started seeing ROI on the MailCampaigns app in the first three months of using it. The time needed to setup and learn quickly paid off later when we started seeing better campaign performance and more revenue for our email marketing campaigns.
    Incentivized
    Read full review
    Support Rating
    CleverTap
    For their expertise and timely resolution to our issues.
    Incentivized
    Read full review
    MailCampaigns
    No answers on this topic
    Alternatives Considered
    CleverTap
    Edit: Clevertap added attribution tools to its features, making it possible to track your user acquisition sources. CleverTap is as complete as Localytics. It provides us good segmentation, analysis and engagement tools for a good competitive price. T̶h̶e̶ ̶o̶n̶l̶y̶ ̶d̶o̶w̶n̶s̶i̶d̶e̶ ̶i̶s̶ ̶t̶h̶a̶t̶ ̶C̶l̶e̶v̶e̶r̶t̶a̶p̶ ̶d̶o̶e̶s̶ ̶n̶o̶t̶ ̶h̶a̶v̶e̶ ̶a̶t̶t̶r̶i̶b̶u̶t̶i̶o̶n̶ ̶t̶o̶o̶l̶s̶,̶ ̶w̶h̶i̶l̶e̶ ̶L̶o̶c̶a̶l̶y̶t̶i̶c̶s̶ ̶d̶o̶e̶s̶. One other major advantage of Clevertap is its customer service. They are always standing by to promptly respond to any question you might have regarding its usability or its development. This kind of careful attention is really appreciated.
    Incentivized
    Read full review
    MailCampaigns
    Prior to MailCampaigns, I used Mailchimp and Constant Contact. While both are solid options, MailCampaigns offers superior segmentation capabilities. Unlike Mailchimp, which limits the number of segmentation conditions, MailCampaigns allows for unlimited layered segmentation
    Incentivized
    Read full review
    Return on Investment
    CleverTap
    • Our additional revenues from additional in-site promotions during a festive sales jumped 40% after using Clevertap pop-ups that targeted people at the product & category level.
    Incentivized
    Read full review
    MailCampaigns
    • Increased email open rates by 25% through improved targeting
    • Boosted conversion rates by 15% with personalized content
    • Reduced unsubscribe rates by 30% due to more relevant messaging
    Incentivized
    Read full review
    ScreenShots

    CleverTap Screenshots

    Screenshot of CleverTap Mobile App DashboardScreenshot of CleverTap HomepageScreenshot of CleverTap Cohort AnalysisScreenshot of CleverTap Create New Push NotificationsScreenshot of CleverTap Create SegmentsScreenshot of CleverTap Segmentation Reports