CleverTap vs. Liftoff

[In my opinion] It's [CleverTap] not appropriate for starter businesses. It's appropriate for businesses with very strong in-house tech teams to maneuver challenges on their own because after deep integration one can't expect Clevertap Support to be much helpful [from my experience]. It is good in the sense that you need one tool for all-around communications and analytics. However, they have moved away from the events container system, but those still on the events container are neither automatically educated nor transitioned into their new tiers of pricing. I find this a lack of effort of the sales team. So, you are on your own after the implementation.

Incentivized

I think for mainstream ecommerce, the sites are super quick to spin up, easy to use, and fit the bill for most asks. The challenge can be when you need something more customized. I think they have the ability to basically do anything you need but they don't necessarily have the bandwidth to get it all done when you need it.

Incentivized

• Helping us find out which users did a certain activity and in which order. The time gap between those activities is also an important metric. This works great with Clevertap because our backend pushes every relevant event with a time stamp to CleverTap so we do not have to maintain events or build the engine to analyze every small action the user took.
• Helps us find out which actions our best users take right before they convert. Given the e-commerce like domain we are in, we end up giving a lot of information to our users. Knowing which of these convert what kind of users is very useful.
• Helps us setup super focussed campaigns (pop-up, emails etc) to users who would be interested in a certain kind of activity. Our yield per message sent is significantly more when targeting is right.

Incentivized

• Continual site/system improvements
• Ease of Use
• Ability to spin up stores quickly

Incentivized

• It does not have a built-in SMS provider.
• I does not have a built-in email provider
• It gets pricier as you keep piling up data to be stored.

Incentivized

• Data Uploads could be easier
• Customer service is strong but they have been inundated lately which means responses are sometimes slow
• Custom deployments take a while again because they are so behind

Incentivized

For their expertise and timely resolution to our issues.

Incentivized

Mo Engage is cost-effective, charges less price and delivery is awesome, also that is quite [a] user friendly compared to the current clever tap UI and UX.

Incentivized

They are very similar actually. What I like about Liftoff though is that we don't have to use 3rd party applications to do what we need which can add up super quickly. If we are in need of customer service, the staff is knowledgeable about everything since the functions are native functions.

Incentivized

• Helped improve repeat customer purchase, as it improved bookings through re-marketing.
• Helped decrease uninstalls through dormant user reminder campaigns and then uninstall surveys that made those users reinstall the app.
• Helped improve the overall bookings through various recency-frequency segmentation targeting.

Incentivized

• Less double data entry thanks to the uploads
• Easier to use interface allows our staff to just work on the job rather than trying to figure out how to work on the job
• Allows us to scale more easily instead of relying on a one-person developer team

Incentivized