CleverTap vs. Leadfwd

[In my opinion] It's [CleverTap] not appropriate for starter businesses. It's appropriate for businesses with very strong in-house tech teams to maneuver challenges on their own because after deep integration one can't expect Clevertap Support to be much helpful [from my experience]. It is good in the sense that you need one tool for all-around communications and analytics. However, they have moved away from the events container system, but those still on the events container are neither automatically educated nor transitioned into their new tiers of pricing. I find this a lack of effort of the sales team. So, you are on your own after the implementation.

Incentivized

It's a great choice for users of SugarCRM, which doesn't integrate particularly well with many other marketing automation platforms. It's less appropriate for users of other CRMs (particularly Salesforce) which has well-baked connectors for HubSpot, Pardot, et al.

Incentivized

• Helping us find out which users did a certain activity and in which order. The time gap between those activities is also an important metric. This works great with Clevertap because our backend pushes every relevant event with a time stamp to CleverTap so we do not have to maintain events or build the engine to analyze every small action the user took.
• Helps us find out which actions our best users take right before they convert. Given the e-commerce like domain we are in, we end up giving a lot of information to our users. Knowing which of these convert what kind of users is very useful.
• Helps us setup super focussed campaigns (pop-up, emails etc) to users who would be interested in a certain kind of activity. Our yield per message sent is significantly more when targeting is right.

Incentivized

• SugarCRM integration
• Ease of building workflows
• Responsive, helpful support team

Incentivized

• It does not have a built-in SMS provider.
• I does not have a built-in email provider
• It gets pricier as you keep piling up data to be stored.

Incentivized

• Inbox25 is in a growth phase and has transformed their product pretty fast. With that comes an increased need to continually learn how to leverage new features.
• Tutorials and product documentation exist but it is relatively minimal. They overcome this with personalized, one-on-one training that is recorded for future review using a project management platform.
• Inbox25 has expanded beyond Sugar CRM to include Salesforce.com integration. I'm not sure if they plan to add integrations to other applications but they are positioned well for growth.

Incentivized

For their expertise and timely resolution to our issues.

Incentivized

Mo Engage is cost-effective, charges less price and delivery is awesome, also that is quite [a] user friendly compared to the current clever tap UI and UX.

Incentivized

We found Inbox25 to be the most cost-effective marketing automation platform with the best possible integration to Sugar CRM. We evaluated three additional products. Only one was comparable in scope and integration but the cost was 30% more.

Incentivized

• Helped improve repeat customer purchase, as it improved bookings through re-marketing.
• Helped decrease uninstalls through dormant user reminder campaigns and then uninstall surveys that made those users reinstall the app.
• Helped improve the overall bookings through various recency-frequency segmentation targeting.

Incentivized

• We have successfully moved cold suspects to leads and leads to opportunities, and opportunities to customers with Inbox25. We are just now starting to realize more value given that we've only recently started using the more advanced drip marketing and lead scoring features.
• When we used the pay-as-you-go version we were paying just pennies per email and remained CAN-Spam Act compliant. It was harder to quantify the ROI then but it was apparent that email marketing was working and moving prospects from one sales stage to another. It was also very useful for re-engaging prospects and promoting products and services to customers.
• Our total investment in the advanced edition is less $30,000 annually and we expect the ROI to be less than one year. It could have been sooner if we'd have been more thoughtful in our initial implementation.

Incentivized