CleverTap vs. Infor Omni-Channel Campaign Management

It is quite suited for all the SMS, emails, and other in-game campaigns, but wherein the delivery rate I personally feel it is less, and it has [a] limitation on 5 pins for the day for 1 user, it should be unlimited.

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This tool is great in the retail industry with a huge customer and guest presence where a huge influx of data is always being analyzed and being reported via different sources. This tool makes it easy to organize that and it helps with side by side comparison of the information. Great for business with multiple locations where all of the information is being fed to some central system. I don't believe it is one for small businesses or individual owners.

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• User communication: it provides a single dashboard to help us reach out to our users via email, push, web push, SMS, in-app and now even WhatsApp. Not just that, we can set up various types of targeting, such as one-time, recurring, date/time based, etc.
• Analytics: it offers various views and cuts to analyze the user data, be it in the form of trends, funnels, recency-frequency, user cohorts and segments, etc.
• Tracking: it helps us track the impact of various paid and organic marketing channels, through which we can adjust spends and focus on the channels that make an impact.

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• Forecasting revenue trends for better business management.
• Collecting information in specific formats from the field for better investment decisions.
• Integration with alert tools such as Jira or email client.

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Independently Invited by TrustRadius

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• Customer service isn't that great [from my experience], most of the time the team is puzzled or will leave the client puzzled.
• Price is very high with respect to the features available. MAU based pricing with a flawed sense of MAU calculation.
• The way they calculate MAU is morally wrong. If a customer opens my email that I am sending via AWS, and they don't even come on my app, how can you consider them as active user?

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• It can do a better job if integration is in place with outside organization vendors or 3rd party tools, which is sometimes challenging.
• Help, about, and tutorial sections of the tool can be improved with more specific examples and how to do videos.
• Support can be better with more resources.

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For their expertise and timely resolution to our issues.

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Edit: Clevertap added attribution tools to its features, making it possible to track your user acquisition sources. CleverTap is as complete as Localytics. It provides us good segmentation, analysis and engagement tools for a good competitive price. T̶h̶e̶ ̶o̶n̶l̶y̶ ̶d̶o̶w̶n̶s̶i̶d̶e̶ ̶i̶s̶ ̶t̶h̶a̶t̶ ̶C̶l̶e̶v̶e̶r̶t̶a̶p̶ ̶d̶o̶e̶s̶ ̶n̶o̶t̶ ̶h̶a̶v̶e̶ ̶a̶t̶t̶r̶i̶b̶u̶t̶i̶o̶n̶ ̶t̶o̶o̶l̶s̶,̶ ̶w̶h̶i̶l̶e̶ ̶L̶o̶c̶a̶l̶y̶t̶i̶c̶s̶ ̶d̶o̶e̶s̶. One other major advantage of Clevertap is its customer service. They are always standing by to promptly respond to any question you might have regarding its usability or its development. This kind of careful attention is really appreciated.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Infor Omni-Channel Campaign Management stands out because of its capabilities for effective and great reporting, always a challenge for a fast-paced working environment where we need to analyze data in a very timely manner coming from different sources. We used another tool previously and it was not working as expected so we decided to move to this Infor tool and we are glad we made that decision of switching.

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• Our additional revenues from additional in-site promotions during a festive sales jumped 40% after using Clevertap pop-ups that targeted people at the product & category level.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Great ROI with time efficiency and less resources.
• Reporting accuracy and detailed level comparison makes it very positive impact.
• Individual personalization makes it easier for the users to do the tasks in turn results in positive ROI.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info