Breeze Intelligence for Hubspot vs. KickFire

Clearbit is great for companies with large sales teams who focus on high touch prospecting. The time saved by not having to search a prospect's LinkedIn profile, but simply see data in the CRM is awesome. On the other hand, Clearbit may not be as ideal in a company where sales are very transactional

Incentivized

I've only used KickFire in sales but it's great

Incentivized

• I appreciate its simple layout and its navigation which allows SDRs to find company-associated web pages.
• I can easily send them emails. In this way, I have generated leads that eventually affect my sales.
• It is integrated with so many other similar tools that have left a mark in managing the CRM.

Incentivized

• Validating HQ location and HQ phone number
• Finding direct phone lines and emails for prospects
• Filter
• Drilling down to specific departments and the contacts within each

Incentivized

• Clearbit is like other products that I use and the biggest challenge I have is getting it to work with the programs I want to use. I would love to have all my programs flow through something like Clearbit without a lot of programming and API juggling. Not a Clearbit issue, however, it would be awesome to have a universal IO API that we can all plug into and make life simple.

Incentivized

• KickFire doesn't filter the de-anonymized website visit results much for accuracy. Public IP indexes are far from perfect. Companies change their IPs all the time. Other solutions check each website visit against several indexes and only deliver de-anonymized visits to the client when they are able to reach a certain confidence level in the company identification. KickFire instead does less filtering and lets the client handle it on their own. The downside is that there are more false positives. In our experience, there were a few companies that started showing that they were visiting our site several times a day, visiting just about every page. Later we realized that the company was an ISP/VPN provider (one of the largest in the UK) and that the visitors were actually probably from a number of other companies--they were just using the VPN. Again, this is a con because it gives more work to you in the end. On the other hand, the approach that other solutions take means you miss out on significant website activity because it didn't reach a certain confidence score.

Incentivized

The majority of the time it provides quick, accessible and easy to use information about the company and contact information. This has really helped us to personalise our outreach while also making it faster to prospect accounts. I don't give it a ten as this information can be inaccurate. Including the LinkedIn link which sometimes re-directs to old LinkedIn accounts, or just the wrong one. This seems to be caused by not updating the information regularly enough (just a feeling, no evidence)

Incentivized

We've been happy customers of VisiStat for many years. I've used the service at multiple companies and you can't beat it.

Incentivized

Clearbit is very easy to use. Any new joiner can self-onboard, self-learn in matter of hours, if not minutes. Its integration feature within Hubspot and also with Salesforce makes it easy for marketing team to use it every day. The customer support team is also very responsive and helpful to resolve issues within few days

Incentivized

It was designed for people who are business users, not tech users.

Incentivized

We've never had any outages in the 7+ years using the system.

Incentivized

The system is very responsive, and when there are times in which data is loading, the VisiStat system provides humorous loading messages.

Incentivized

The team has been extremely helpful and works with us one on one with issues we come across. My main issues with the service is it’s outward interactions with us since purchasing the product. They have not proactively checked in to see how our is doing with the product.

Incentivized

They are very good at solving cases that I bring to them. I'd like to see more proactive support to make sure we are getting the full value out of the solution.

Incentivized

The tutorials are very good and they explain how to get started using the system. The online webinars are very good for advancing your knowledge of the product.

Incentivized

Don't hesitate to contact VisiStat support. They are extremely helpful.

Incentivized

Clearbit is right up there with similar products. I find Clearbit useful in certain situations and specific industries. The user experience and integrations make it an easy tool to learn and use. In all this is a great tool, but I would like to see a broader range of data

Incentivized

I covered this pretty extensively in the cons. The key differentiator here is that KickFire serves up almost all the data (or so it seems) to the end client. The client then has to do their own work on interpreting it. This is good because it means we don't miss out on any website activities, but it's bad because we get a lot of false positives. 6sense uses the confidence score approach I mentioned in the Cons section, which means the match rates of the data we get are much higher. Our experience with Clearbit comes from other tools that are built on it (Bombora, Drift, etc.), and it has not been great. We've seen many more inaccuracies with Clearbit.

Incentivized

We've gone from a few thousand unique visitors per month to nearly 200,000 unique visitors. VisiStat doesn't miss a beat.

Incentivized

• It's provided some key data in terms of geography which we rely on to distribute our customers and prospects to territories.
• Works great for large repositories of data, which we have.
• Not as useful for proactive prospecting. We use it primarily for data enrichment and confirmation of demographic info.

Incentivized

• KickFire turned our next-to-useless website visit numbers into actionable insights for our marketing and sales teams.
• KickFire shaped our new strategy for our account-based marketing and sales model.

Incentivized