CIsion Communications Cloud is used for identifying key media and influencers, connecting with audiences, monitoring traditional and social media, and analyzing outcomes.
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PRNEWS.IO
Score 0.0 out of 10
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A platform to share news and stories.Using PRNEWS.IO, any company, regardless of its location or size, can push its content to the news feeds of media corporations. The service covers news agencies, industry-specific websites, or themed blogs that help customers to grow and win the audience. PRNEWS.IO undertakes prompt resolving of issues of financial logistics, translation, and media planning.
$100
per month
Pricing
Cision Communications Cloud
PRNEWS.IO
Editions & Modules
No answers on this topic
PRO Account
$100
per month
Offerings
Pricing Offerings
Cision Communications Cloud
PRNEWS.IO
Free Trial
No
No
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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The PRO account includes:
- lists of sites that put meta tags, past date, political sites;
- list of sites for betting/dating/CBD and other niches;
- Dump sites in csv with all their characteristics (marking ads, type of ads, type of text, etc.), so you can work on tasks in a convenient, tabular format in a familiar environment.
- A new tool is Bulk Site Checker. This is a tool for mass checking links against our directory.
For a small start-up, the cost-benefit to add lift to press releases [and] particular milestone accomplishments is definitely there with the Cision [Communications] Cloud. Much of what we do, by necessity, is done internally without the benefit of outsourced press folks, so the Cision [Communications] Cloud ease of use and reporting is very important.
PRNEWS.IO is well suited for companies or agencies looking to quickly secure media placements without having to build relationships with publishers. It’s especially useful for PR campaigns, product launches, SEO backlinking, and brand awareness efforts, particularly when time and scale are priorities.
Influencer research: I am able to quickly find the right reporter or editor for my pitch because Cision lets me know what they write about, their communications preferences, past articles, etc.
Distribution: I appreciate a template to help streamline my pitch and press release distribution that allows me to send my news to a targeted list of contacts without having to send individual emails. I can send out communications with just a few steps, in just a few minutes.
News search: I use Cision to scan for news and monitor for mentions of my clients. I also use this feature to keep tabs on topics and key terms of interest to me and my clients to stay ahead of emerging trends and stay on top of emerging discussions in my clients' industries.
The social component could be upgraded to more accurately collect metrics on ephemeral content.
Social listening is done in a completely different program than the media monitoring - combining the two would make report creation much easier and allow for a fuller picture of an incident across traditional and social media on the built-in dashboard section.
Social listening only tracks Twitter. Public Facebook comments would be key in seeing a fuller picture of how an incident or campaign is playing out on social media.
For all of the reasons I had mentioned before, I haven't found a product that surpasses what they offer. I will maintain renewing with them for a few years and then reexamine the market to see if any new competitors arise. Until then, I have no reason to leave them for someone else.
The flexibility and customization of Cision Communications Cloud (TrendKite)* is among its most important features. Changing the dashboards, using keywords in the saved searches to pull out the best stories and the integration with marketing automation tools gives me confidence that I will able to continue using this tool well into the future. The future implementation and integration of the media contact database will complete the suite, making list management and email marketing programs much smoother. *This review was written before Cision acquired TrendKite. TrendKite is now part of Cision Communications Cloud.
The platform is intuitive and easy to navigate, even for first-time users. Everything from selecting sites to placing orders is streamlined. A point is lost only because more advanced filters could improve search precision.
Generally, Cision performs well day to day, but it's got some annoying bugs that slow down usage/require user workarounds which is inefficient. More seriously, a few months ago, as a result of a major system upgrade, certain critical functionality was not working and I was unable to use the service for more than a day when I had time-sensitive work to execute
For Cision TrendKite in particilar, support always responded, but it was sometimes slow. For some of our booleans and search queries, we would need help refining and excluding terms/phrases that weren't relevant to our client or campaign. This sometimes took 1-2 days just to get a response back, which sometimes was too late when a last-minute report was due. This was only with the support staff, not necessarily our customer success manager or sales rep.
The online training sessions available for the Cision Communications Cloud are helpful and informative. There's more than one option - initially, I signed up for the live webinar classes on basic functions and that is what I recommend other new users do as well. If I have specific questions or something I want to learn more about, I can search the online database and find article or online training videos to get the information I need.
I found Cision [Communications Cloud] to be much more simple to use, and it offers the ability to track [a] wider array of media placements without additional fees attached to it. Now that it has incorporated TVEyes, it can offer print, online, radio, and TV tracking nationwide. This is [crucial] because very often your institution or company could be referenced in a variety of ways, nationally or briefly, on local TV/radio, and you would have no way of knowing about it.
It seems as though media pickups have overall been down this year, perhaps related to the COVID-19 pandemic.
Cision Communications Cloud has enabled us to develop numerous localized media lists for press releases, especially on grant recipients. These localized press releases have generated the best pickups that go beyond our KPIs (key performance indicators).
The ability to save media lists provide a great starting point for developing future lists. The "talking about" helps to see what media contacts are talking about, and whether they might potentially be interested in our news release.
