TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Chartboost

    Score9 out of 10
    N/AChartboost is a mobile-gaming advertising platform from the company of the same name.N/A

    Vungle

    Score8 out of 10
    N/AVungle headquartered in San Francisco offers their eponymous mobile in-app advertising technology platform.N/A
    Pricing
    ChartboostVungle
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    ChartboostVungle
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Best Alternatives
    ChartboostVungle
    Small Businesses
    Google AdMob
    Score8.1 out of 10
    Google AdMob
    Score8.1 out of 10
    Medium-sized Companies
    No answers on this topic
    No answers on this topic
    Enterprises
    No answers on this topic
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ChartboostVungle
    Likelihood to Recommend
    9.0
    (1 ratings)
    7.0
    (1 ratings)
    Usability
    -
    (0 ratings)
    7.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    5.0
    (1 ratings)
    User Testimonials
    ChartboostVungle
    Likelihood to Recommend
    Chartboost
    Chartboost is a powerful advertising platform, ideal for game app advertisers and publishers to help them better monetize their app.
    Incentivized
    Read full review
    Vungle
    Vungle works well for branding and performance as video is a high impact format that and that has good CTRs and CVRs. However, for advertisers without a lot of budget, Vungle may not be a good option as the CPMs on the exchange are very high. For branding there are alternatives that have a more developed product, where video can be targeted near content the user may like, like Teads.
    Incentivized
    Read full review
    Pros
    Chartboost
    • It is completely easy to set up and use.
    • Create advertising and campaigns.
    • simple interface.
    • customizable.
    • Ads can be used for cross-selling.
    Incentivized
    Read full review
    Vungle
    • You can work on a CPI basis on the network level.
    • Strong in the US. A lot of inventory there.
    • SSP integration very fast and good technical team.
    Incentivized
    Read full review
    Cons
    Chartboost
    • It is a very effective platform at low cost.
    Incentivized
    Read full review
    Vungle
    • Product development. They have not evolved their product significantly still offering the same videos they had 3 years ago.
    • Slow to respond to product questions.
    • Not enough scale on APAC GEOS.
    Incentivized
    Read full review
    Usability
    Chartboost
    No answers on this topic
    Vungle
    I would say is a standard video SSP. The reporting dashboard is well designed and easy to use and throttling options are standard. They seem to be confident about their inventory and they don't really evolve their product and add new betas or create audiences or do anything out of the ordinary.
    Incentivized
    Read full review
    Support Rating
    Chartboost
    No answers on this topic
    Vungle
    Their support team is a bit slow. You have to re-send your email questions constantly because the first email never gets a reply. Their core business is still the ad network which does not involve a lot of human interaction so they are still working on how to evolve their account management team to be an exchange.
    Incentivized
    Read full review
    Alternatives Considered
    Chartboost
    Chartboost is a mobile-only advertising platform that focuses on gamers. Game publishers choose Chartboost to keep track of their user base.
    Incentivized
    Read full review
    Vungle
    Vungle stands out as the only video only exchange. It is their main selling point and they have carved out a nice niche that differentiates them from the rest of SSPs. Their main competition, in my opinion, is Teads, which has focused the product more towards branding in order to monetize better for its publishers by getting higher bids.
    Incentivized
    Read full review
    Return on Investment
    Chartboost
    • Gives publishers access to a broad gaming audience.
    • It is a platform that focuses on gamers.
    • Allows easy setup of ads and campaigns.
    • Chartboost allows you to control ads.
    Incentivized
    Read full review
    Vungle
    • We have gotten good CPAs, but we have had to bid high CPMs.
    • They were reluctant to do a rebate deal, which is something standard once you hit a certain volume of spend, which worsened ROI.
    • No buy sides fees, which is a big plus for profitability.
    Incentivized
    Read full review
    ScreenShots