Chartbeat vs. Oracle Moat Measurement

It is well suited to keeping me toward a specified goal, and gives me concrete numbers and gives me an idea of what we need to do to meet our goals. It's less appropriate if you want something more than pageviews, and doesn't really do a lot for video views.

Incentivized

Moat Analytics is great when it comes to breaking down how creatives and total ad campaigns have performed. It gives us insight on what we can suggest to the client on what they can do better next time or continue to do that seemed to have attracted the most amount of interactions and clicks. Right now we do not use Moat for breaking down video metrics.

Incentivized

• Provides easy at-a-glance look at what people are reading right now
• Heads-up Display allows you to make sure the homepage is showing the content people want to read
• Headline testing tool provides fascinating insight into what makes people read a story and improves headline-writing ability

• Breaks down how well each creative has done in a campaign.
• Allows us to see the progress of a campaign through its time live.
• Can easily be organized to pull the data you're looking for.
• Can export into an excel doc to then dig deeper and format and look at data outside of Moat.

Incentivized

• Source of traffic needs improvement. Search and social make sense, but "internal" and "links" is a grey area. It would be helpful to define those with an organization and provide an information icon so users can easily remember what each of those buckets is tracking.
• More ways to customize the real-time board. For example, with video content, that's great that I can see a user has started a video, but what is the completion rate, was that only on O&O or can that track Facebook, too?
• Would like to see demo (age) information included as a way to slice the data so I can see what's working with my older and younger demo.

Incentivized

• I’ve experienced some issues exporting reports into an Excel doc and have to manually copy and paste data with can be very time-consuming.
• You have to manually wrap video tags with the MOAT pixel which can be a tedious process.
• Video and display are in separate interfaces so you have to export separately and then consolidate into one report.

Incentivized

I gave Chartbeat a 5 for a renewal rating, because, while it delivers clear and understandable content, Google Analytics also provides many of the same features for free. For a small to medium website, I believe it would be more cost effective to use Google Analytics. A website with a high amount of traffic, however, could merit spending the money on Chartbeat to maximize their potential.

Chartbeat is really pretty straightforward. The only things that may cause confusion are the string of sidebar features and tools at the left of the screen. I mostly use the big leader board in real-time and the historical feature (looking at the monthly or weekly performance of my team's content) and then generate reports automatically from there.

Incentivized

I have had limited experience of support for Chartbeat but whenever I have needed help it has been there. Recently there was an issue of seeing different forms of data in real time - app and otherwise effectively, and the issue was being clearly dealt with and communicated back to us.

Incentivized

Google Analytics has gradually become much more difficult to use, and much slower in its realtime reporting. It was the changes that came in with Google Analytics 4 that gave us the final push to work with Chartbeat - a product some of us were already familiar with from previous jobs. Things are just much harder to find in GA, and when time is always tight you can't afford to spend a long time looking for particular data - it should be quick and easy to locate

Incentivized

Moat and IAS seem to be front-runners to measure viewability in the digital media space. Using Moat allows you to measure a number of different metrics but is limited to viewability. IAS offers the same capabilities when it comes to viewability but in addition offers brand safety and ad fraud.

Incentivized

• It has helped us save time in report generation and performance analysis.
• By helping us evaluate our contributors, we're able to get our money's worth.
• Seeing our numbers on the Big Board fosters healthy competition among brands, motivating us to distribute our stories better.

Incentivized

• It has given the media and analytics team more granular metrics to measure for campaigns that may have awareness objectives and no KPIs.
• Measuring view ability ensures that clients media dollars are being viewed by the targeted audience.
• Moat allows you to gain metrics that can be very insightful and how users are interacting with placements, creative, etc.

Incentivized