Certent Equity Management vs. Carta

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Certent Equity Management
Score 7.2 out of 10
N/A
Certent Equity Compensation Management, now part of Insightsoftware since the January 21 acquisition, helps companies stay compliant in the administration of equity awards and grants.N/A
Carta
Score 9.5 out of 10
N/A
Carta is an equity management platform that helps private companies manage their cap tables and issue securities electronically. Carta's tools help companies with valuations, tax filings, and equity compliance. Most recently, Carta launched Total Comp—a compensation management suite that offers benchmarking, leveling, scorecards, total rewards statements, and other tools used to forecast, hire, and retain…N/A
Pricing
Certent Equity ManagementCarta
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Certent Equity ManagementCarta
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Certent Equity ManagementCarta
User Ratings
Certent Equity ManagementCarta
Likelihood to Recommend
8.5
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
5.0
(0 ratings)
-
(0 ratings)
Usability
8.0
(0 ratings)
-
(0 ratings)
Availability
9.0
(0 ratings)
-
(0 ratings)
Support Rating
-
(0 ratings)
9.6
(0 ratings)
Online Training
6.0
(0 ratings)
-
(0 ratings)
User Testimonials
Certent Equity ManagementCarta
Likelihood to Recommend
Well suited to track stock option grants and provide reports for SEC filings. Well suited to submit forms for section 16 filers.
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Hands down the best functionality that Carta has, in my opinion, is the stock option issuance/maintenance functionality. As someone who has had to maintain the option ledger and stock ledger manually in my past life, Carta offers the easy button. It allows the admin to not be required to track down individual emails and keep track of those over time. When a company needs to get in touch with all shareholders it is invaluable to know that Carta can easily do that with just the click of a few buttons.
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Pros
  • Great response time
  • Easy to use
  • Great search feature
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  • Streamlined and efficient UI.
  • Automatic calculation of all necessary accounting computations and footnote disclosures, properly support for external audit purposes.
  • A central source of truth for both internal (like accounting and legal) and external (outside counsel) stakeholders in the equity process.
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Cons
  • Training could be given better to employees.
  • [In my opinion, the] customer support team is very slow in response.
  • It should allow [the] customizing [of] reports, including column headings.
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  • Training on getting more from the platform.
  • Could be more clear on setting up notifications upfront.
  • Concept is new to a lot of folks, could more proactively educate users on managing equity.
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Likelihood to Renew
I personally like the Equity Edge software better. The reporting is better and the software easier to use. The reason we didn’t continue to work with them is we didn’t want to use E-Trade as captive broker.
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No answers on this topic
Usability
Pretty easy to go through and learn on your own.
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Reliability and Availability
I can only remember a couple of times when cannot access the system.
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No answers on this topic
Support Rating
We do not access support directly. We go through Plan Mosaic.
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Every time I have sent a message to Carta's support team, they've responded within 2 business days. The support team is very helpful and always has answered my questions competently and professionally. Many of my questions have also been answered through their extensive support articles. Carta makes available a lot of information that has helped reduce te administrative work of answering questions for our employees as they are able to get most of the information they need through Carta's website.
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Online Training
We had a 2 hour introduction to the software over a Webex meeting by Plan Mosaic, and a user guide. Plan Mosaic is a reseller.
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No answers on this topic
Implementation Rating
A lot of decisions had been made already when I joined. I thought it was a fairly smooth process. You just need to make sure that you do a good job of auditing all the awards that are transferred from system to system. We did a reverse stock split that caused challenges with rounding of shares.
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Alternatives Considered
As an organization, we have evaluated various Equity management and accounting software before shortlisting and testing these software and finally selecting 1 software. It has a user-friendly interface that helps and encourages employee participation. Moreover, it has simple and easy-to-understand grants and reporting, which are illustrated by easy-to-understand examples.
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Carta is a more focused tool on future investment opportunities and the use/reception of company shares as a benefit of employment. These other HCM tools are great for things like PTO, insurance, pay stubs, taxes, and more. They are just missing the shares usually and that is where Carta comes in and saves the day.
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Return on Investment
  • It helps with taxation compliance, which could be a major issue.
  • [The] uploaded template helps with large amounts of data [that needs] uploading in grants and helps keep a lean team in management and operations.
  • [The] availability of different types of reports makes transactional activity easy.
  • Accounting, reporting, and disclosures become easy.
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  • Stock Option Expense Calculations are GAAP compliant reducing potental for misstatements during audit.
  • Our CEO and CFO are easily able to view the current status of our equity pool whenever they need information for a fundraising.
  • ROI is significant as everything is incredibly efficient and doesn't require any administrative paperwork.
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ScreenShots

Carta Screenshots

Screenshot of the company dashboard that provides a comprehensive view of tasks and recommended next steps.Screenshot of a company's detailed cap table breakdown by share class, providing vital insights into authorized shares, ownership percentages, dilution effects, and funds raised, accessible at a glance.Screenshot of the equity awards management interface featuring visibility into options holders, exercise prices, vesting schedules, and remaining allocation from an equity plan.Screenshot of the shareholder information and certificate interface where edits are incorporated into the cap table automatically.Screenshot of Carta's interface to create, track, and receive funding.