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Certain Event Automation Software vs. Zoom Events & Webinars

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Certain Event Automation Software

    Score10 out of 10
    N/ACertain is a leading provider of enterprise Event Automation software to Fortune 1000 companies. The vendor’s value proposition is that Certain gives users everything they need to plan events, engage attendees, and achieve sales and marketing results. The vendor says their software helps data-driven marketers and event professionals capture and integrate rich buying signals and attendee insights into omni-channel marketing campaigns to improve sales and marketing results and deliver credible…

    $9,990

    per year

    Zoom Events & Webinars

    Score8.5 out of 10
    N/AZoom Events and Webinars are part of Zoom’s event solutions that uses existing Zoom products to produce interactive and engaging virtual experiences. It combines Zoom Meetings, Chat, and Video Webinars in one solution that enables event organizers to produce ticketed, live events for internal or external audiences of any size.

    $79

    per month starting with 500 attendees

    Pricing
    Certain Event Automation SoftwareZoom Events & Webinars
    Editions & Modules
    Be Certain Essential
    $9,990
    per year
    Be Certain Pro
    $19,999
    per year
    Be Certain Enterprise
    Contact
    Zoom Webinars
    starting at $79
    per month starting with 500 attendees
    Zoom Sessions
    starting at $99
    per month starting with 100 attendees
    Zoom Events
    starting at $149
    per month starting with 100 attendees
    Offerings
    Pricing Offerings
    Certain Event Automation SoftwareZoom Events & Webinars
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Certain Event Automation SoftwareZoom Events & Webinars
    Considered Both Products
    Certain, Inc.
    No answer on this topic
    Zoom
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    96%
    Would buy again
    27 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    26 Answers
    Happy with the feature set
    No answers on this topic
    96%
    Happy with the feature set
    27 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    96%
    Lived up to sales and marketing promises
    22 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    23 Answers
    Features
    Certain Event Automation SoftwareZoom Events & Webinars
    Online Events Marketing
    Comparison of Online Events Marketing features of Certain Event Automation Software and Zoom Events & Webinars
    Feature
    Certain Event Automation Software
    -
    Ratings
    Zoom Events & Webinars
    9.3
    31 Ratings
    6% above category average
    Branding options00 Ratings8.731 Ratings
    Virtual Event
    Comparison of Virtual Event features of Certain Event Automation Software and Zoom Events & Webinars
    Feature
    Certain Event Automation Software
    -
    Ratings
    Zoom Events & Webinars
    8.5
    4 Ratings
    7% above category average
    Registration, RSVP, and ticketing00 Ratings9.14 Ratings
    Email marketing00 Ratings8.22 Ratings
    Livestreaming00 Ratings9.33 Ratings
    Audience engagement00 Ratings7.94 Ratings
    Event recording00 Ratings8.94 Ratings
    Virtual booths00 Ratings8.02 Ratings
    Networking00 Ratings7.63 Ratings
    Event analytics00 Ratings9.34 Ratings
    Best Alternatives
    Certain Event Automation SoftwareZoom Events & Webinars
    Small Businesses
    Whova
    Score8.9 out of 10
    BigMarker
    Score6 out of 10
    Medium-sized Companies
    Splash
    Score6.8 out of 10
    RingCentral Events
    Score5.7 out of 10
    Enterprises
    Webex Events (formerly Socio)
    Score8.5 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Certain Event Automation SoftwareZoom Events & Webinars
    Likelihood to Recommend
    9.0
    (2 ratings)
    9.3
    (71 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    2.0
    (3 ratings)
    Usability
    -
    (0 ratings)
    7.7
    (10 ratings)
    Support Rating
    -
    (0 ratings)
    7.2
    (7 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Certain Event Automation SoftwareZoom Events & Webinars
    Likelihood to Recommend
    Certain, Inc.
    Certain is very well suited for any type of event or tradeshow that require specific fields from registrants and an automated email sequence to keep them engaged. It's less appropriate for one-off events, since setting up those pages can be quite complex if you're used to the types of Eventbrite/Sympla. If you don't really build event pages regularly, I'd recommend a software that's more simple, which should address what you need.
    Incentivized
    Read full review
    Zoom
    Zoom is well-suited for any service-based business that relies on face-to-face communications, whether for client meetings or external sales calls. Zoom also provides a good platform for internal team meetings to discuss creative ideas or for one-on-one sessions. Zoom is also excellent for larger webinars where you need to present to larger audiences.
    Incentivized
    Read full review
    Pros
    Certain, Inc.
    • Easy to use and create
    • Easy to pull reports once event has been sent to attendees
    • Great way to gather a lot of information
    Incentivized
    Read full review
    Zoom
    • Zoom calendar integration is a great way to see what calls are upcoming
    • Ease of use for screen sharing and video call settings
    • Zoom Workplace is reliable at blocking out external noise that should be muted from actual conversation taking place in calls
    Incentivized
    Read full review
    Cons
    Certain, Inc.
    • Dashboards: It's quite important for leadership to get a visual of what their event registrants look like (with graphs, for example). Now, Certain does not present a feature to create dashboards, so we have to export their reports and create our dashboards ourselves.
    • UX when setting up an event: Now this can be quite complex, as it's not as easy to use or intuitive. Many different tabs with many different sub-items can present a confusing experience for newcomers when building an event.
    Incentivized
    Read full review
    Zoom
    • I wish there were more polling options available in Zoom in general, and this extends to both webinar polling and post-webinar surveys. Could certainly do with a more robust polling feature set.
    • Setting up Registration for Zoom webinars can be very tricky, and I usually advise against webinar registration. The fact that users have to manually download an .ics to add it to their O365 calendars after registering means lots of issues with users attempting to join after registering early.
    • I would have complained about lack of breakout rooms for webinars, or the fact that the practice room can't be turned back on after it was turned off, but Zoom recently implemented webinar breakout rooms plus the Backstage feature, so both of these common complaints are now fully addressed!
    Incentivized
    Read full review
    Likelihood to Renew
    Certain, Inc.
    No answers on this topic
    Zoom
    We will be renewing with Zoom as long as it continues to meet our needs for client and lead outreach needs in a robust manner. With little error and an easy to use interface, Zoom has met our needs and exceeded our expectations. The cost is right and with a short learning curve, Zoom has been an easy decision to make and maintain.
    Incentivized
    Read full review
    Usability
    Certain, Inc.
    No answers on this topic
    Zoom
    Zoom Events is complex, but gets "almost easy" with experience and good guidance. I tell people, "Hosting a meeting is like driving a car; hosting a webinar is like driving an 18-wheeler; and hosting a Zoom Event is like flying a commercial airliner." You need experience, training, and ongoing guidance to be good at Zoom Events. Zoom has staff that knows everything there is to know about Zoom Events, but finding them and reaching them isn't easy. There aren't many consultants out there that are affordable and experienced.
    Incentivized
    Read full review
    Support Rating
    Certain, Inc.
    No answers on this topic
    Zoom
    Zoom [Video Webinar] has online web portal where user can take control of the meetings and their settings. It provides details of all the meeting happened and also provides participants list. It has support for webinars and recording also. Zoom [Video Webinar] gave special cloud permissions for paid users also from web portal and that can help in saving disk space.
    Read full review
    Implementation Rating
    Certain, Inc.
    No answers on this topic
    Zoom
    Implementation was very feasible during our initial usage of the Zoom after COVID-19.
    Incentivized
    Read full review
    Alternatives Considered
    Certain, Inc.
    My company selected Certain and continues to use Certain because it is quick, easy, and efficient. We create up to 20 registration links a year and Certain allows us to create templates to copy and create annual event links very fast. I also love that there is someone there to speak to if I ever need assistance
    Incentivized
    Read full review
    Zoom
    We moved away from MS Teams due to several factors: 1)The ability to have a calendar reminder pop up for the upcoming webinar. 2)The ability to have Zoom automatically send a customized one hour reminder email to everyone who registered. 3)Webinar templates that speed up the setup of each of our webinars. 4)Integrated polling and collaboration tools.
    Incentivized
    Read full review
    Return on Investment
    Certain, Inc.
    • Certain helps to deliver a great customer experience, since it facilitates automatic email delivery and your company can keep them connected well before or well after an event.
    • Certain presents a wide variety of reports, which perfectly addresses any request for visibility coming from your organization.
    • Certain's configuration settings are quite complex, so our newcomers are not comfortable using the software at first.
    • In case you need a more visual representation of your audience, Certain, unfortunately, does not generate dashboards.
    Incentivized
    Read full review
    Zoom
    • Prior to Zoom, the best way to train was to travel to their business. Or to do it remotely, it was to allow multiple hours and allocating time to help them set up the technology. It was a mess. We were able to shave travel costs/technology implementation costs.
    • We no longer have to waste time playing technology ping pong, bouncing between different platforms. Zoom Video webinar just works.
    • My tech team used to have to set up the webinar events, because of how complicated GoToWebinar can be. Zoom makes it easy that anyone can do it.
    Incentivized
    Read full review
    ScreenShots

    Zoom Events & Webinars Screenshots

    Screenshot of features available for Zoom Events & WebinarsScreenshot of features available for Zoom EventsScreenshot of new and enhanced features