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Certain Event Automation Software vs. Splash Event Marketing Platform

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Certain Event Automation Software

    Score10 out of 10
    N/ACertain is a leading provider of enterprise Event Automation software to Fortune 1000 companies. The vendor’s value proposition is that Certain gives users everything they need to plan events, engage attendees, and achieve sales and marketing results. The vendor says their software helps data-driven marketers and event professionals capture and integrate rich buying signals and attendee insights into omni-channel marketing campaigns to improve sales and marketing results and deliver credible…

    $9,990

    per year

    Splash

    Score6.8 out of 10
    N/ASplash helps to get event programs in front of the right people by helping users create engaging, branded experiences and optimize conversions at each stage of the event lifecycle. The solution empowers teams to execute events that bring in more leads, shorten the sales cycle, drive new business, and strengthen customer relationships. Splash is an event marketing platform that helps teams do all of this by building and hosting virtual, in-person, and hybrid events. By marrying data and…

    $0

    Pricing
    Certain Event Automation SoftwareSplash
    Editions & Modules
    Be Certain Essential
    $9,990
    per year
    Be Certain Pro
    $19,999
    per year
    Be Certain Enterprise
    Contact
    Free: For Personal Use and Occasional Small Business Events
    $0.00
    Pro: For More Design and Access Control
    Contact Sales
    per year
    Enterprise: For Solutions and Workflows at Scale
    Contact Sales
    per year
    Offerings
    Pricing Offerings
    Certain Event Automation SoftwareSplash
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Certain Event Automation SoftwareSplash
    Considered Both Products
    Certain, Inc.
    No answer on this topic
    Cvent
    Chose Splash
    The web hosting feature in Splash is by far the best I've encountered.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    78%
    Would buy again
    7 Answers
    Delivers good value for the price
    No answers on this topic
    83%
    Delivers good value for the price
    5 Answers
    Happy with the feature set
    No answers on this topic
    78%
    Happy with the feature set
    7 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    88%
    Lived up to sales and marketing promises
    7 Answers
    Implementation went as expected
    No answers on this topic
    88%
    Implementation went as expected
    7 Answers
    Features
    Certain Event Automation SoftwareSplash
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Certain Event Automation Software and Splash Event Marketing Platform
    Feature
    Certain Event Automation Software
    -
    Ratings
    Splash Event Marketing Platform
    9.0
    1 Ratings
    8% above category average
    Responsive Design for Web Access00 Ratings10.01 Ratings
    Mobile Application00 Ratings8.01 Ratings
    Online Meetings / Events
    Comparison of Online Meetings / Events features of Certain Event Automation Software and Splash Event Marketing Platform
    Feature
    Certain Event Automation Software
    -
    Ratings
    Splash Event Marketing Platform
    9.3
    1 Ratings
    8% above category average
    Calendar integration00 Ratings10.01 Ratings
    Integrates with social media00 Ratings10.01 Ratings
    Event registration00 Ratings8.01 Ratings
    Online Events Security
    Comparison of Online Events Security features of Certain Event Automation Software and Splash Event Marketing Platform
    Feature
    Certain Event Automation Software
    -
    Ratings
    Splash Event Marketing Platform
    4.3
    1 Ratings
    64% below category average
    User authentication00 Ratings3.01 Ratings
    Participant roles & permissions00 Ratings5.01 Ratings
    Confidential attendee list00 Ratings5.01 Ratings
    Online Events Marketing
    Comparison of Online Events Marketing features of Certain Event Automation Software and Splash Event Marketing Platform
    Feature
    Certain Event Automation Software
    -
    Ratings
    Splash Event Marketing Platform
    9.3
    1 Ratings
    9% above category average
    Branding options00 Ratings10.01 Ratings
    Integration to Marketing Automation00 Ratings10.01 Ratings
    Attendee list export00 Ratings8.01 Ratings
    Virtual Event
    Comparison of Virtual Event features of Certain Event Automation Software and Splash Event Marketing Platform
    Feature
    Certain Event Automation Software
    -
    Ratings
    Splash Event Marketing Platform
    7.0
    1 Ratings
    17% below category average
    Registration, RSVP, and ticketing00 Ratings8.01 Ratings
    Email marketing00 Ratings10.01 Ratings
    Networking00 Ratings2.01 Ratings
    Event analytics00 Ratings8.01 Ratings
    Best Alternatives
    Certain Event Automation SoftwareSplash
    Small Businesses
    Whova
    Score8.9 out of 10
    Whova
    Score8.9 out of 10
    Medium-sized Companies
    Splash
    Score6.8 out of 10
    Cvent Event Diagramming
    Score9.5 out of 10
    Enterprises
    Webex Events (formerly Socio)
    Score8.5 out of 10
    Webex Events (formerly Socio)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Certain Event Automation SoftwareSplash
    Likelihood to Recommend
    9.0
    (2 ratings)
    4.0
    (49 ratings)
    Usability
    -
    (0 ratings)
    8.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    9.1
    (4 ratings)
    User Testimonials
    Certain Event Automation SoftwareSplash
    Likelihood to Recommend
    Certain, Inc.
    Certain is very well suited for any type of event or tradeshow that require specific fields from registrants and an automated email sequence to keep them engaged. It's less appropriate for one-off events, since setting up those pages can be quite complex if you're used to the types of Eventbrite/Sympla. If you don't really build event pages regularly, I'd recommend a software that's more simple, which should address what you need.
    Incentivized
    Read full review
    Cvent
    When we first started using Splash Event Marketing Platform, the platform showed great promise and worked well for our team’s needs. However, over the past year, we’ve encountered issue after issue—many of which are described by support as problems “no one else has ever experienced.” Unfortunately, this has happened frequently, making it difficult to trust the platform for consistent execution.
    Read full review
    Pros
    Certain, Inc.
    • Easy to use and create
    • Easy to pull reports once event has been sent to attendees
    • Great way to gather a lot of information
    Incentivized
    Read full review
    Cvent
    • Templates - Splash allowed Hubspot to create page templates for all of our Hubspot User Group Meet Up registration pages. So while we're just one city that hosts meet-ups, utilizing these templates helps ensure that every city's pages look the same and are able to be navigated in the same way.
    • Check In - Their app is really nice for check-in on the day of the event. I can have any co-worker log into the app on their phone and they're ready to help me manage the event. The app definitely makes our check-in process more simplified.
    • Managing RSVPs - The ability to cut off registration and start a wait list is critical for our events. We get a handful of cancellations in the week before the event (as I'm sure every other event marketer does) and we can start moving our way down the waitlist to fill our events up!
    Incentivized
    Read full review
    Cons
    Certain, Inc.
    • Dashboards: It's quite important for leadership to get a visual of what their event registrants look like (with graphs, for example). Now, Certain does not present a feature to create dashboards, so we have to export their reports and create our dashboards ourselves.
    • UX when setting up an event: Now this can be quite complex, as it's not as easy to use or intuitive. Many different tabs with many different sub-items can present a confusing experience for newcomers when building an event.
    Incentivized
    Read full review
    Cvent
    • When designing a landing page for an event, the functionality of the layout page is quite finicky. I would love to see the ability to add features to certain text boxes become more fluid.
    • The formatting across the layout page is not always consistent, specifically text sizing.
    • I had an issue with an account, and the support team took an extremely long time (2+ months) to produce a remedy for the issue I was experiencing.
    Incentivized
    Read full review
    Likelihood to Renew
    Certain, Inc.
    No answers on this topic
    Cvent
    Because easy to interface and easy to manage Splash platform and individual event platform and easy to integrate with third party software such as Adobe Marketo and others softwares. Easy to maintain status and easy to relate with Salesforce campaign through Marketo . Useful in lead capturing and generation and so on we can enable business through splash.
    Incentivized
    Read full review
    Usability
    Certain, Inc.
    No answers on this topic
    Cvent
    The platform works, and it is a good system. I think there is always room for improvement. and I would like to see them up their client resolutions when it comes to problems with using the system. and see them take a more aggressive approach to addressing the clients changing needs
    Incentivized
    Read full review
    Support Rating
    Certain, Inc.
    No answers on this topic
    Cvent
    We love working with our account manager and priority support to answer questions efficiently and speedily. Our account manager works with us on larger and bigger picture initiatives for our instance, where the priority support is always there when you're stuck with a feature or setup, it's been great to share this resource with our global network of hosts internal and external to the company.
    Read full review
    Alternatives Considered
    Certain, Inc.
    My company selected Certain and continues to use Certain because it is quick, easy, and efficient. We create up to 20 registration links a year and Certain allows us to create templates to copy and create annual event links very fast. I also love that there is someone there to speak to if I ever need assistance
    Incentivized
    Read full review
    Cvent
    Despite not being a very old company, Splash does not feel like a buggy-startup in Beta. I've used other platforms like Eventbrite that don't have the functionality Splash does, and other comparable companies to Splash that are painful to use on the backend. I would also say that the Splash team and culture is a plus. They offer a lot of training tutorials and every call is always a fun one with their team.
    Incentivized
    Read full review
    Return on Investment
    Certain, Inc.
    • Certain helps to deliver a great customer experience, since it facilitates automatic email delivery and your company can keep them connected well before or well after an event.
    • Certain presents a wide variety of reports, which perfectly addresses any request for visibility coming from your organization.
    • Certain's configuration settings are quite complex, so our newcomers are not comfortable using the software at first.
    • In case you need a more visual representation of your audience, Certain, unfortunately, does not generate dashboards.
    Incentivized
    Read full review
    Cvent
    • It helps me manage a number of events that I would not otherwise be able to make invitations for, manage rsvps, and do check ins. We used a more expensive product previously but it had fewer features so this is definitely an upgrade.
    • Using Splash saves me time from needing to follow up with guests. I also love the "send later" feature for email.
    • The support staff make this product super valuable as I am able to accomplish more with their help.
    Incentivized
    Read full review
    ScreenShots

    Splash Screenshots

    Screenshot of customized and on-brand event programs - from the first invitation to post-event follow-up.Screenshot of an example of a personalized email campaign built from on-brand templates. These can be scheduled to be sent to targeted lists.Screenshot of actionable segments created from a guest list, with advanced tag management and list building. This displays every response, status change, and answers to registration questions as they happen.Screenshot of the available integrations for event programs, with Salesforce, Slack, Marketo, Hubspot, Eloqua, Greenhouse, Zapier,  and Zoom.Screenshot of the real-time data and analytics that provide the insights to prove success and build better programs.Screenshot of Splash's Host app, which is used to run the door. Fast search and one-click check-in keeps the traffic flowing, which frees up users to capture info from walk-ins all while syncing the list across devices and to a connected CRM in real-time.