Certain is a leading provider of enterprise Event Automation software to Fortune 1000 companies. The vendor’s value proposition is that Certain gives users everything they need to plan events, engage attendees, and achieve sales and marketing results. The vendor says their software helps data-driven marketers and event professionals capture and integrate rich buying signals and attendee insights into omni-channel marketing campaigns to improve sales and marketing results and deliver credible…
$9,990
per year
Eventbrite
Score 7.9 out of 10
N/A
Eventbrite is a global ticketing and event technology platform that provides creators of events with tools and resources to plan, promote, and produce live experiences. The vendor says event organizers can benefit from Eventbrite’s self-service event planning tools including email invitation creation, RSVP tracking, and ticket selling. Ticket sales can be managed online via the ticketing website or through integration with social media sites including Facebook, and real-time sales data…
N/A
Pricing
Certain Event Automation Software
Eventbrite
Editions & Modules
Be Certain Essential
$9,990
per year
Be Certain Pro
$19,999
per year
Be Certain Enterprise
Contact
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Offerings
Pricing Offerings
Certain Event Automation Software
Eventbrite
Free Trial
No
No
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
Only pay when ticket sales are made
Essentials plan: 2% + $0.79/ paid ticket
Professional plan: 3.5% + $1.59/ paid ticket
Premium plan: contact Eventbrite for a custom pricing plan
Free for free events
Certain is great for easy-to-use registration sites. It collects all information and user can upload reports easily. It's great to copy the event if you are doing an annual one where the information doesn't drastically change. I love being able to create the link in under an hour and send it out to all attendees. I can also send one large email out to all participants
This software is very well suited for a variety of larger events, like lectures and performances. I have appreciated setting it up and allowing it to run around the clock for our participants, which ultimately provides a smoother experience. However, I probably wouldn't recommend it for events where you're expecting a smaller audience. It can take a while to set up exactly as you'd like, and it may not be worth the time if you're expecting 30 people or less (depending on how much info you're trying to gather, of course).
Eventbrite is a well-known and trusted place for purchasing tickets. That trust helps us sell tickets. It also eliminates the need for integrating some other payment system into a webpage, which would be the alternative.
Eventbrite makes sending invitations easy. Upload contacts and using contacts from a previous event is very straight-forward. Building emails is simple, since there are a couple of prebuilt templates.
Discount codes and strategic pricing structures are a significant part of our marketing for events. Eventbrite makes it easy to offer discount codes. We also create several ticket types that include multi-ticket discounts, early-bird type specials and more. Each of which help us reach our audience at the right time with the right price.
Dashboards: It's quite important for leadership to get a visual of what their event registrants look like (with graphs, for example). Now, Certain does not present a feature to create dashboards, so we have to export their reports and create our dashboards ourselves.
UX when setting up an event: Now this can be quite complex, as it's not as easy to use or intuitive. Many different tabs with many different sub-items can present a confusing experience for newcomers when building an event.
While integration with Facebook is fairly seamless, once you have uploaded the event description to Facebook, any additional revisions must be made on both Eventbrite and Facebook individually. It's not a live integration.
My initial on boarding was extended by needing to seek information through various blogs, outside users and exploration through the site. More comprehensive training for first timers to the site would be welcome.
Integration with the manager calendar would help the marketing timeline. It's helpful to get email reminders, but would be fabulous if milestones could be dropped in my calendar.
Excellent platform and easy to use to create events. Eventbrite sets the standard for simple, effective and safe ticketing platforms. Our customers trust Eventbrite and we've always done well when we use this platform for ticketing. They have recently updated some of the virtual connectivity tools which make it even easier to set up and promote virtual events.
Great platform with so many incredible features. It streamlines workflow, communication, messaging, and analyzing data. I know of no other platform that can do what Eventbrite can do for the price or user-friendliness. They also offer great support for new users and integrate well with other platforms (i.e., social media and Sched).
Always willing to help out and they have a ton of information handy on their website for self-service. If you can't find what you're looking for, their support team is quick to help out and provide any assistance you may need.
Just jump in, don't over thinking it, doing it will net the very few basic questions you'll have. There's not much complexity so one doesn't need to plan as if moving a canal. It's as simple as can be.
Sympla or Eventbrite are great for smaller events that don't require a lot of information from your audience or extensive communication from your event owner. They are better suited for those events, since they are easy and quick to set up. Certain comes in for your tradeshows or recurring events, since it presents a calendar view of your field marketing events, as well as full form customization, automation of email sequences, reporting, etc. It's more complex to use, so you might as well hand it over to people who are well used to setting up events.
My "go to" for event registration has always been Constant Contact because they don't charge additional processing fees above the standard transaction. If it's a more basic event where I just need to capture name, email, and payment, I'll continue to use Constant Contact over Eventbrite. However, if it's more complex and requires marketing, I would choose Eventbrite.
Certain helps to deliver a great customer experience, since it facilitates automatic email delivery and your company can keep them connected well before or well after an event.
Certain presents a wide variety of reports, which perfectly addresses any request for visibility coming from your organization.
Certain's configuration settings are quite complex, so our newcomers are not comfortable using the software at first.
In case you need a more visual representation of your audience, Certain, unfortunately, does not generate dashboards.
We have greater flexibility using Eventbrite than with our previous system. Previously, we could not schedule events or invites to occur at a specific time. If we wanted to promote our event 1-week in advance, our invite would go out based on the date/time of the event.
Generally, about half the number of people who register for our events actually attend. But there are occasions when we need to limit registrations, something we couldn't do with our previous system.
Eventbrite allows us to email our registered attendees ahead of an event with further details, or to follow-up with things discussed during our event. It provides yet another way of promoting our next event.
