Celtra vs. Screendragon

Celtra is best suited for rich media, expandable, clickable ad creation. It is valuable in terms of granular reporting as well. However, it is not suitable as a DSP i.e. we really can't make any optimizations through Celtra. It is best used for tracking ads, engagement, and performance metrics especially on mobile devices.

Incentivized

Screendragon allowed us to create a consistent budgeting process across multiple divisions that are distributed all around the globe. This also allows for simplified comparisons across divisions. While Screendragon provides for resourcing at an individual level, it can be a tedious process if you have a lot of people to resource. This can become even more cumbersome if you have to frequently update or modify resources or hours against a project.

Incentivized

• I like that Celtra is under a high-quality price and minimum requirement.
• It is highly effective and easy to understand; it has competitive performance and a very intuitive interface.
• The campaigns are phenomenal, and the marketing management is excellent.
• We have access to excellent analytics and data, and we get to see if our campaigns are failing or not.
• As for formats, I can pretty much create whatever I want.

Incentivized

• Project management
• Annual scope centralization
• Budget management

Incentivized

• It is a very click-happy environment, which means there is room for human error
• The color scheme can make it easy to loose your place
• There is no bulk editing option so task completion can be lengthy

Incentivized

• Resource management
• Asset management
• Creative development integration

Incentivized

Celtra gave us a reliable and straightforward way to create a marketing creation plan to capture potential customers.

Incentivized

• Positive - we have a preferred CPM rate while using Celtra so we are able to save costs there.
• Positive - no need for outsourcing to other creative agencies so we save more costs
• Positive - achieving KPIs for our clients ensures more revenue down the road as we establish ourselves as a trustworthy vendor

Incentivized

• More efficient use of internal personal to generate annual budgets and scopes
• The ability to report across projects

Incentivized