Celtra vs. Cloudinary

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Celtra
Score 6.0 out of 10
N/A
Celtra, heaquartered in Boston, offers their creative management platform (CMP) to support digital advertisers with well designed display, interactive, or video ad templated creation, with collaboration tools to support the ad design process, and analytics to guide the creative process.N/A
Cloudinary
Score 9.8 out of 10
N/A
Cloudinary is an image and video management tool enabling users to manage, optimize, and deliver images, videos and other media across every device and channel.
$49
per month
Pricing
CeltraCloudinary
Editions & Modules
No answers on this topic
Media Optimizer - Scale
$49
per month
Programmable Media - Plus
$99
per month
Programmable Media - Advanced
$249
per month
Programmable Media - Enterprise
Custom Pricing
Digital Asset Management
Custom Pricing
Offerings
Pricing Offerings
CeltraCloudinary
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
CeltraCloudinary
Features
CeltraCloudinary
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Celtra
-
Ratings
Cloudinary
9.0
Ratings
24% above category average
Dashboards00 Ratings9.00 Ratings
Standard reports00 Ratings9.00 Ratings
Data exportability00 Ratings9.00 Ratings
Content analytics00 Ratings9.00 Ratings
DAM Features
Comparison of DAM Features features of Product A and Product B
Celtra
-
Ratings
Cloudinary
9.6
Ratings
14% above category average
Uploading assets00 Ratings10.00 Ratings
Downloading assets00 Ratings10.00 Ratings
Categories00 Ratings9.00 Ratings
Asset storage00 Ratings10.00 Ratings
Asset sharing00 Ratings10.00 Ratings
Asset search00 Ratings10.00 Ratings
Tagging system00 Ratings9.00 Ratings
Content editing00 Ratings9.00 Ratings
Metadata00 Ratings9.00 Ratings
User access00 Ratings9.00 Ratings
DAM Integrations00 Ratings10.00 Ratings
DAM API00 Ratings10.00 Ratings
Best Alternatives
CeltraCloudinary
Small Businesses
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.6 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
Cloudinary
Cloudinary
Score 9.8 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.6 out of 10
MediaValet
MediaValet
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
CeltraCloudinary
Likelihood to Recommend
10.0
(0 ratings)
10.0
(0 ratings)
Usability
-
(0 ratings)
10.0
(0 ratings)
Support Rating
-
(0 ratings)
9.0
(0 ratings)
User Testimonials
CeltraCloudinary
Likelihood to Recommend
I recommend it because it has been simple to use, it is fantastic, and for all beginners, it adapts. The software reinforces a simple way to create a marketing creation plan. It integrates excellently. You will feel comfortable using it and have a highly-skilled program at your disposal. It is excellent for companies with creative goals.
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Cloudinary handles pretty much anything you have related to images. From serving them up efficiently to adding transformations on the fly, there's really little this service doesn't do. Their pricing plans allow you to grow into the right levels and their website dashboards are very helpful. I would easily recommend this for all but the simplest of use cases.
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Pros
  • I like that Celtra is under a high-quality price and minimum requirement.
  • It is highly effective and easy to understand; it has competitive performance and a very intuitive interface.
  • The campaigns are phenomenal, and the marketing management is excellent.
  • We have access to excellent analytics and data, and we get to see if our campaigns are failing or not.
  • As for formats, I can pretty much create whatever I want.
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  • Cloudinary is the best in the market for photo and video transformations.
  • Cloudinary takes customer's requests for special features and implements them very quickly.
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Cons
  • It is a very click-happy environment, which means there is room for human error
  • The color scheme can make it easy to loose your place
  • There is no bulk editing option so task completion can be lengthy
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  • Currently, they don't have an officially supported Drupal module -so it's quite painful to implement.
  • If you have a site that has a lot of visitors then it's possible to get quite large bills out of the blue if you get a massive spike e.g. black Friday.
  • The UI for the backend and documentation could do with a lot of improvements.
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Usability
No answers on this topic
Cloudinary is very easy to use and offers fast way to upload your images, files and videos to their servers. Then they give you quick ways t implement those files or images onto your website using their API or just a normal URL. They also give you very fast ways to make edits to those files and include them in the url.
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Support Rating
No answers on this topic
We rarely use their support. But when we need it they are always there. They provide great consultation and suggestions to help us manage our costs and resources better. In the last 8 years perhaps we have contacted them 3 or 4 times - which is really really great
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Alternatives Considered
I've really exclusively used this platform for rich media creation. There are other platforms out there for native advertisements such as TripleLift, which I've used in the past, that stacks up pretty well to Celtra. Truthfully we don't use any other ad creation platforms except for Celtra. We have had the option to work with Teads, but ended up not.
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My experience with AEM has been limited to interacting with it through others, and so this information should be taken with that in mind, but my impressions from talking with the service engineers managing this system in our enterprise (in a previous role) was that it could be challenging to integrate effectively into a large-scale organization with demands on security. The biggest reason I selected Cloudinary was price-based; their free plan serves my needs as a freelancer quite well.
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Return on Investment
  • Positive - we have a preferred CPM rate while using Celtra so we are able to save costs there.
  • Positive - no need for outsourcing to other creative agencies so we save more costs
  • Positive - achieving KPIs for our clients ensures more revenue down the road as we establish ourselves as a trustworthy vendor
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  • Images are essential to our product and using Cloudinary has allowed us to serve them up in a cost-effective and efficient way. Not having to worry about your images frees you up to tackle the real challenges for your product.
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