CDK vs. Dealer.com

CDK Drive is great at connecting all the team members in service/parts. We used to have a foreman who had to dispatch work to each technician, which is now done through CDK Drive. Technicians can get help with part requirements/needs through CDK. Before, each technician had to go back to the parts department and wait. CDK Drive is good at offering an option to record and send a video of what was found on a service diagnosis, this helps with transparency and trust.

Incentivized

Dealer.com is good at figuring out unique filters for how inventory will show up on the website. When vehicles should/should not show up, badges on particular vehicles, etc. Easy to change website templates. The issue is that templates are all starting to look alike. Also, they do try to make things look nice but are falling behind in functionality. For example, specials pages. I know people don't think much of blogs, but that is where we can post local content and Google crawl and use that for search engines. Dealer.com is probably one of the worst with blogs. Either you have to pay for it separately just to have it (not included in the website), or you have to have Premium SEO Package.

Incentivized

• CDK Drive is great at integrating with other software programs or finding a solution to connect/gather information.
• CDK Drive allows you to pull all kinds of information, lists for use outside of CDK (like pulling customer lists for marketing emails).
• CDK Drive continually updates its systems and processes to keep up with modern technology (for example, implementing iPads/digital processes even for technicians).

Incentivized

• Currently have unlimited exports of inventory
• Allowing you to update your website template to a new one whenever you want
• Monthly calls with reps - who also let me know when something becomes uncompliant on the website per OEM requirements

Incentivized

• It'd be nice if it weren't so expensive.
• Automatic reports emailed to service managers.
• Auto reporting emailed to designated managers.

Incentivized

• It takes over 24 hours to get inventory from vAuto to our website.
• They can't fix our meet the staff page.
• They randomly add images, delete prices on our site on their own.

Can't think of anything that they do well.

Great job by everyone from the initial sales staff to the implementation team to the support staff. Always ready, willing and able to help out with any questions or issues that arise, even those from people who are simply not computer savvy and have had a hard time transitioning to a new product for everyday use.

Incentivized

CDK Drive is way better, but from my experience, the integration process was very long and very painful and we feel CDK Drive could've made that less painful and less lengthy. Once it is working the way it should, I am sure that we will love it. Right now though, every time something else goes wrong, it builds on the frustration of the other 50 things that went wrong prior.

Incentivized

Dealer.com is the worst I have used

• It has had an enormous impact on lowering our fixed expenses, as everything is less expensive, down to the paper that is used.
• Data processing costs are down as well due to the fact that multiple facets of the program combine needed processes into one.

Incentivized

• How can you give concrete info on ROI? A website is a requirement, so obviously it has had a positive impact since that is the #1 place customers will shop our inventory.
• Traffic to our website has steadily increased over the years, so we know that Google is still finding it, and it's doing its job for searches.

Incentivized