Cart.com vs. Optimizely Commerce Connect

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Cart.com
Score 8.9 out of 10
N/A
Cart.com is an e-commerce-as-a-service platform designed to help brands accelerate online growth. Cart.com offers a comprehensive and growing set of integrated ecommerce solutions—including online store software, digital marketing services, fulfillment, financial services, and customer service capabilities—so brands of any size can work with a single partner to access the same capabilities as the world’s largest ecommerce companies.N/A
Optimizely Commerce Connect
Score 6.1 out of 10
N/A
Optimizely Commerce Connect is a PaaS e-commerce backend solution coupled with Optimizely's PaaS CMS to help e-commerce organizations, of any type, create highly customized websites and buying experiences with a two-in-one content and commerce solution.N/A
Pricing
Cart.comOptimizely Commerce Connect
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Cart.comOptimizely Commerce Connect
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeRequired
Additional DetailsContact vendor for pricing information.
More Pricing Information
Community Pulse
Cart.comOptimizely Commerce Connect
Features
Cart.comOptimizely Commerce Connect
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Cart.com
8.9
Ratings
13% above category average
Optimizely Commerce Connect
8.8
Ratings
12% above category average
Product catalog & listings9.00 Ratings9.10 Ratings
Product management9.00 Ratings9.10 Ratings
Bulk product upload7.00 Ratings6.40 Ratings
Branding10.00 Ratings9.10 Ratings
Mobile storefront10.00 Ratings9.10 Ratings
Product variations10.00 Ratings9.10 Ratings
Website integration7.00 Ratings9.10 Ratings
Visual customization10.00 Ratings9.10 Ratings
CMS8.00 Ratings9.10 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Cart.com
7.0
Ratings
9% below category average
Optimizely Commerce Connect
8.2
Ratings
7% above category average
Abandoned cart recovery6.00 Ratings8.20 Ratings
Checkout user experience8.00 Ratings8.20 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Cart.com
10.0
Ratings
19% above category average
Optimizely Commerce Connect
8.2
Ratings
1% below category average
eCommerce security10.00 Ratings8.20 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Cart.com
10.0
Ratings
26% above category average
Optimizely Commerce Connect
8.8
Ratings
13% above category average
Promotions & discounts10.00 Ratings8.20 Ratings
Personalized recommendations10.00 Ratings9.10 Ratings
SEO10.00 Ratings9.10 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Cart.com
9.6
Ratings
18% above category average
Optimizely Commerce Connect
8.0
Ratings
0% below category average
Multi-site management10.00 Ratings9.10 Ratings
Order processing10.00 Ratings7.30 Ratings
Inventory management9.00 Ratings7.30 Ratings
Shipping9.00 Ratings7.30 Ratings
Custom functionality10.00 Ratings9.10 Ratings
Best Alternatives
Cart.comOptimizely Commerce Connect
Small Businesses
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Medium-sized Companies
Shopify Plus
Shopify Plus
Score 9.0 out of 10
Shopify Plus
Shopify Plus
Score 9.0 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Cart.comOptimizely Commerce Connect
Likelihood to Recommend
9.0
(0 ratings)
7.1
(0 ratings)
Likelihood to Renew
-
(0 ratings)
4.6
(0 ratings)
Usability
-
(0 ratings)
7.7
(0 ratings)
Support Rating
-
(0 ratings)
8.2
(0 ratings)
Implementation Rating
-
(0 ratings)
2.7
(0 ratings)
User Testimonials
Cart.comOptimizely Commerce Connect
Likelihood to Recommend
The Multi-Store eCommerce platform is by far the strongest feature. Anyone who has a direct to consumer business and a business-to-business side should use cart.com. Also, if you plan to grow to a 7 figure business, it is best to start and stay with cart.com because Shopify will get ridiculously expensive as you grow.
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Very strong fit for mid-sized organizations that need more flexibility and customization as compared to canned or template-based offerings, but also want the efficiency and externalization that comes with a pre-existing, cloud-hosted platform (as compared to a full custom offering). Works well with a PIM and more mature catalog data in order to fully leverage the dynamic data capabilities.
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Pros
  • Multi store eCommerce platform is the best part about Cart.com.
  • Pricing is a super high value and rewards you as you grow.
  • Free templates are attractive.
  • The Rule Engine feature is very powerful and we use it a lot.
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  • Web content management -- the interface is drag and drop and makes it very easy for business users to create product pages.
  • In site search with Episerver Find -- it is easy to promote attributes and make quick tweaks to fine-tune results.
  • Integrate with other systems -- we have integrated with our ERP, our product information management system, our digital asset management system and our marketing automation system to take advantage of investments we have already made in content and customer data.
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Cons
  • The integrations are good, but not great. Shopify is really good at integrations.
  • Tech support is fairly slow and it can take several days to a week to get a simple question answered.
  • Stronger reporting. It hasn't changed in the last 4 years.
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  • Support. Episerver used to have direct support and access to the tech team to discuss and resolve issues. The new support portal is not enough for developer needs.
  • Quality Assurance. We find issues in the Episerver code that should have been resolved in QA before release.
  • Sales. Episervers sells the framework as a solution while showing Alloy. While it helps Episerver sell more, it puts the implementation partner into trouble as the client thinks they bought the solution. Episerver does not provide a solution. It provides a framework that you can build a solution on.
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Likelihood to Renew
No answers on this topic
Really want to be able to spend more time and resources on rolling out new things with Episerver but at the moment we seem to be fixing alot of issues and pain points with the way our system was setup.
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Usability
No answers on this topic
The job functionality is one of the strongest benefits Optimizely offers. It allows a savvy user to quickly go in to a given job, see the job history to find errors and then even take the steps of a job, copy the code and paste it back into your source to diagnose a potential issue.
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Support Rating
No answers on this topic
We had an incredible team at Episerver Supporting us with the go live, reviewing our integration, and pushing our integration partner to deliver a quality product
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Implementation Rating
No answers on this topic
Fully understand what is OOTB feature of the platform before proceeding to develop. Then implement a customization of key features once you can prove they are working as OOTB to make them more user friendly and productive for the business. Eg pre order and e gift card
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Alternatives Considered
None of them did Multi Store platforms.
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Stibo STEP MDM was a powerhouse. It seems we could do anything we could dream up, but we also had an in-house IT dev team to support it. The cost was the reason we went with Optimizely Commerce Connect. We did not explore HubSpot for this project.
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Return on Investment
  • The pricing model is a great value adding to our bottom line.
  • Our inventory management is accurate and easy with the multi-store pulling into the same dashboard.
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  • Positive: We have a usable website - better than what we had before and we are seeing a constant increase in adoption.
  • Positive: Counter associates are using the website to help customers.
  • Negative: Too much time being spent QCing previous work.
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ScreenShots

Optimizely Commerce Connect Screenshots

Screenshot of the customizable checkout workflow, used to tailor the customer checkout experience.Screenshot of where catalogs, custom attributes, UOM, catalog restrictions, and multiple sites are managed at once.Screenshot of an example of a personalized promotion based on user web activity, used to drive conversion and increase average order value.Screenshot of customized recommendations reportingScreenshot of Optimizely Commerce Connect's personalization