S&P Capital IQ vs. Hitwise (discontinued)

Best in class tool to source financial data from public companies. Great integration with Excel. Must-have tool for anyone performing financial analysis on a regular basis. Easy to use interface with excellent product support to answer questions about functionality and capabilities. Tool has continued to grow in features over the years and expect to continue in the future.

Incentivized

Hitwise is best suited for looking at overall traffic behavior or a site or industry. It will help you quickly identify the where and the what when it comes to consumer behavior (i.e. what are they doing before they visit your site, where are they going after). It tells you a lot about who they are and what sparks the initial trigger. Where it isn't super appropriate is when you need to look at a specific term like "are eggs healthy" and you can't identify where that specific term falls in the overall "egg" searches.

Incentivized

• S&P Capital IQ's blackline tool allows for the effortless comparison of changes in company filings over time.
• The screening tool when searching for comparable companies and/or transactions is very comprehensive and customizable.
• It allows users to customize their dashboards and tearsheets in any number of ways.

Incentivized

• Up/down stream traffic
• Search term identification
• Geographic location
• Specific site data for small scale websites

Incentivized

• Sources. In Bloomberg, when you click on a figure anywhere it leads you to the source. That is a great feature, as in finance everything has to be backed with the original source.
• Cannot always find the needed information, the menu is too complex.

Incentivized

• Sometimes the insights seem a little bit basic
• Reporting function is hard to deal with sometimes
• Access to sales/purchase data

Incentivized

[It's the] best ever.

Incentivized

S&P CIQ Pro has great data, however, the new pro version is currently difficult to use given how slow the data is to process

Incentivized

While Bloomberg has a much more comprehensive view of the markets and typically has more up-to-date information in terms of overall news, Cap IQ is easier to integrate into existing financial models, and the formula builder included with the Excel plugin makes it easy to pull relevant financial data as well as update it based on a specific time frame.

Incentivized

Selected Hitwise because it is much better for insights on small-scale websites

Incentivized

• The breadth and depth of the company's financial data set are what sets it apart as the finest in the industry.
• Having the ability to pay the monthly fee online is a major benefit. Neither is it very high, but I wouldn't characterize it as low, either. It's quite economical.
• Data quality and accuracy are what set it apart from competitors.

Incentivized

• Media planning
• SEO

Incentivized