S&P Capital IQ vs. Comscore Ad Metrix

Best in class tool to source financial data from public companies. Great integration with Excel. Must-have tool for anyone performing financial analysis on a regular basis. Easy to use interface with excellent product support to answer questions about functionality and capabilities. Tool has continued to grow in features over the years and expect to continue in the future.

Incentivized

ComScore is great for the research portion of media planning. It's robust with data insights on your client's audience and its competitors, and it manages to house everything in an easy to use platform. It helps gain learning and insight into what channels and tactics we should invest in and what partners are out there in the space.

Incentivized

• S&P Capital IQ's blackline tool allows for the effortless comparison of changes in company filings over time.
• The screening tool when searching for comparable companies and/or transactions is very comprehensive and customizable.
• It allows users to customize their dashboards and tearsheets in any number of ways.

Incentivized

• Breaks down categories of those who who are more likely to visit our site that come from XYZ backgrounds by percentage.
• Compares our site stats to other competitor statistics.
• Allows us to better target our viewers with specific ads.

Incentivized

• Sources. In Bloomberg, when you click on a figure anywhere it leads you to the source. That is a great feature, as in finance everything has to be backed with the original source.
• Cannot always find the needed information, the menu is too complex.

Incentivized

• Training would be an area of improvement. I have had to self train in most reports and am not as well versed in the tool as I would like to be.
• No other major issues with the tool as of yet

Incentivized

[It's the] best ever.

Incentivized

S&P CIQ Pro has great data, however, the new pro version is currently difficult to use given how slow the data is to process

Incentivized

The staff is available pretty quickly for questions, but are not really around in-person to meet with me and my team. They are able to solve my problems online and do work sessions as needed via skype.

Incentivized

While Bloomberg has a much more comprehensive view of the markets and typically has more up-to-date information in terms of overall news, Cap IQ is easier to integrate into existing financial models, and the formula builder included with the Excel plugin makes it easy to pull relevant financial data as well as update it based on a specific time frame.

Incentivized

We use both tools, but Ad Metrix helps significantly for determining industry trends and other more helpful data. We are actually in the process of removing the other tool since Ad Metrix gives us what we need.

Incentivized

• The breadth and depth of the company's financial data set are what sets it apart as the finest in the industry.
• Having the ability to pay the monthly fee online is a major benefit. Neither is it very high, but I wouldn't characterize it as low, either. It's quite economical.
• Data quality and accuracy are what set it apart from competitors.

Incentivized

• I am able to plan quickly and effectively
• Save money on just having one digital tool
• Plan audiences at scale

Incentivized