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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Campayn

    Score8 out of 10
    N/ACampayn is an email marketing solution built around features such as contact management, mobile availability, and detailed reporting capabilities.

    $19

    per month

    VerticalResponse

    Score10 out of 10
    N/AVerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.

    $9

    per month

    Pricing
    CampaynVerticalResponse
    Editions & Modules
    Basic
    $19
    per month
    Unlimited
    $39
    per month
    Basic
    $11.00
    per month
    Pro
    $16.00
    per month
    Pro Plus
    $196.00
    per month
    Offerings
    Pricing Offerings
    CampaynVerticalResponse
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsPay-as-you-go is perfect if you don't send emails frequently. Get credits that never expire and use them as you need them.
    More Pricing Information
    Features
    CampaynVerticalResponse
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Campayn and VerticalResponse
    Feature
    Campayn
    7.7
    2 Ratings
    3% below category average
    VerticalResponse
    9.9
    8 Ratings
    22% above category average
    WYSIWYG email editor8.02 Ratings10.07 Ratings
    Dynamic content8.02 Ratings10.05 Ratings
    Ability to test dynamic content7.02 Ratings10.04 Ratings
    Landing pages8.02 Ratings10.04 Ratings
    Mobile optimization8.02 Ratings10.05 Ratings
    Email deliverability reporting9.02 Ratings10.08 Ratings
    List management7.02 Ratings10.08 Ratings
    Triggered drip sequences7.01 Ratings9.02 Ratings
    A/B testing00 Ratings10.05 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Campayn and VerticalResponse
    Feature
    Campayn
    7.0
    2 Ratings
    9% below category average
    VerticalResponse
    10.0
    9 Ratings
    26% above category average
    Dashboards9.02 Ratings10.09 Ratings
    Standard reports6.02 Ratings10.09 Ratings
    Custom reports6.02 Ratings10.06 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Campayn and VerticalResponse
    Feature
    Campayn
    -
    Ratings
    VerticalResponse
    10.0
    1 Ratings
    22% above category average
    URL Validation00 Ratings10.01 Ratings
    Link Tracking00 Ratings10.01 Ratings
    Image Validation00 Ratings10.01 Ratings
    Inbox Display00 Ratings10.01 Ratings
    Email Accessibility Tools00 Ratings10.01 Ratings
    Spelling and Grammar Check00 Ratings10.01 Ratings
    Spam Testing00 Ratings10.01 Ratings
    Email Previews00 Ratings10.01 Ratings
    Best Alternatives
    CampaynVerticalResponse
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Everest (Return Path + 250ok)
    Score10 out of 10
    Everest (Return Path + 250ok)
    Score10 out of 10
    Enterprises
    Emma by Marigold
    Score9.4 out of 10
    Emma by Marigold
    Score9.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CampaynVerticalResponse
    Likelihood to Recommend
    8.0
    (2 ratings)
    10.0
    (28 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.6
    (19 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (5 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    8.0
    (4 ratings)
    Online Training
    -
    (0 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (4 ratings)
    User Testimonials
    CampaynVerticalResponse
    Likelihood to Recommend
    Campayn
    For product promotion and newsletters, I would surely recommend Campayn. We use this software for sending weekly newsletters to our clients. This software adds a lot of information with beautiful designs so that our clients get a good idea of our communication. With the help of this software, we send our digital brochures also. It can easily handle this process and gives us good results.
    Incentivized
    Read full review
    VerticalResponse
    For businesses requiring advanced email marketing features like sophisticated automation, in-depth analytics, and extensive customization, VerticalResponse might fall short due to its limited featuresVerticalResponse is ideal for small businesses or freelancers who need a simple, straightforward email marketing tool. Its ease of use and basic features make it suitable for those without extensive technical expertise in email marketing
    Incentivized
    Read full review
    Pros
    Campayn
    • The user interface of this software is very attractive. It helps users navigate the website easily.
    • It provides a free plan also which is very useful to evaluate this tool before purchasing any subscription plan.
    • It also provides free email templates which can be edited as per the requirement.
    Incentivized
    Read full review
    VerticalResponse
    • I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
    • We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
    • The dashboard is functional and easy to find when you need with a quick search.
    Incentivized
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    Cons
    Campayn
    • Personally I am not very impressed with its reporting feature. It is not as comprehensive as its competitors.
    • I found less segmentation options for contacts. It should be slightly more.
    • Its customer service is not very active and quick. It takes lot of time.
    Incentivized
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    VerticalResponse
    • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
    • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
    Read full review
    Likelihood to Renew
    Campayn
    No answers on this topic
    VerticalResponse
    Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
    Read full review
    Usability
    Campayn
    No answers on this topic
    VerticalResponse
    I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
    Incentivized
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    Reliability and Availability
    Campayn
    No answers on this topic
    VerticalResponse
    Never had an issue with uptime
    Read full review
    Performance
    Campayn
    No answers on this topic
    VerticalResponse
    No issues
    Read full review
    Support Rating
    Campayn
    No answers on this topic
    VerticalResponse
    At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
    Incentivized
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    Online Training
    Campayn
    No answers on this topic
    VerticalResponse
    Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
    Read full review
    Implementation Rating
    Campayn
    No answers on this topic
    VerticalResponse
    Salesforce integration never worked right. We had to abandon.
    Read full review
    Alternatives Considered
    Campayn
    I used to send emails through Sendloop but I was not happy with the editor. I used to compromise on many features to create beautiful newsletters. But in Campayn I found the easy-to-use email editor which helped me create beautiful newsletters as per my requirements. Its drag and drop feature saved lots of time. So I started using this software from then on.
    Incentivized
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    VerticalResponse
    In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
    Incentivized
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    Return on Investment
    Campayn
    • Digital reach is more cost-effective than physical reach. With Campayn, we send our information anywhere in this world at very little cost.
    • It helps us to increase our customer base by adding sign-up forms in our emails.
    • We don't need to print a lot of materials as we can make digital formats of those materials and send them via this software.
    Incentivized
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    VerticalResponse
    • We were able to blast out promotions our company was having to customers which created an increase in business.
    • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
    • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
    Incentivized
    Read full review
    ScreenShots