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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Campaigner

    Score2 out of 10
    N/ACampaigner is an email marketing solution built by marketers that is designed to help small, medium and large businesses strengthen customer relationships and drive sales. The vendor's value proposition is that Campaigner provides advanced features such as industry-leading A/B split testing, workflows, API integration, segmentation, detailed reporting, and responsive design, to provide corporate-level senders with the functionality that they need to effectively track and monitor email marketing…

    $59

    per month

    HubSpot Marketing Hub

    Score8.8 out of 10
    N/AHubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

    $15

    per month per seat

    Pricing
    CampaignerHubSpot Marketing Hub
    Editions & Modules
    No answers on this topic
    Marketing Hub Starter
    $15
    per month per seat
    Marketing Hub Professional
    $890
    per month Includes 3 Core Seats (Additional Core Seats start at $50)
    Marketing Hub Enterprise
    Starts at $3,600
    per month Includes 5 Core Seats (Additional Core Seats start at $75)
    Offerings
    Pricing Offerings
    CampaignerHubSpot Marketing Hub
    Free Trial
    YesYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeRequired
    Additional Details
    More Pricing Information
    Community Pulse
    CampaignerHubSpot Marketing Hub
    Considered Both Products
    Ziff Davis Inc
    No answer on this topic
    HubSpot
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    97%
    Would buy again
    38 Answers
    Delivers good value for the price
    No answers on this topic
    97%
    Delivers good value for the price
    35 Answers
    Happy with the feature set
    No answers on this topic
    97%
    Happy with the feature set
    38 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    97%
    Lived up to sales and marketing promises
    30 Answers
    Implementation went as expected
    No answers on this topic
    90%
    Implementation went as expected
    27 Answers
    Features
    CampaignerHubSpot Marketing Hub
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Campaigner and HubSpot Marketing Hub
    Feature
    Campaigner
    6.3
    4 Ratings
    23% below category average
    HubSpot Marketing Hub
    8.4
    372 Ratings
    10% above category average
    WYSIWYG email editor8.04 Ratings9.1335 Ratings
    Dynamic content4.04 Ratings8.4335 Ratings
    Ability to test dynamic content4.04 Ratings7.5311 Ratings
    Landing pages8.02 Ratings8.5365 Ratings
    A/B testing3.03 Ratings5.8288 Ratings
    Mobile optimization7.04 Ratings7.8358 Ratings
    Email deliverability reporting6.04 Ratings8.6366 Ratings
    List management8.04 Ratings10.0367 Ratings
    Triggered drip sequences9.02 Ratings10.0279 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Campaigner and HubSpot Marketing Hub
    Feature
    Campaigner
    4.7
    4 Ratings
    48% below category average
    HubSpot Marketing Hub
    9.2
    372 Ratings
    23% above category average
    Dashboards5.01 Ratings9.2369 Ratings
    Standard reports8.04 Ratings9.2365 Ratings
    Custom reports1.03 Ratings9.1327 Ratings
    Lead Management
    Comparison of Lead Management features of Campaigner and HubSpot Marketing Hub
    Feature
    Campaigner
    -
    Ratings
    HubSpot Marketing Hub
    9.5
    363 Ratings
    20% above category average
    Lead nurturing automation00 Ratings9.3359 Ratings
    Lead scoring and grading00 Ratings9.6327 Ratings
    Data quality management00 Ratings9.2333 Ratings
    Automated sales alerts and tasks00 Ratings10.0302 Ratings
    Campaign Management
    Comparison of Campaign Management features of Campaigner and HubSpot Marketing Hub
    Feature
    Campaigner
    -
    Ratings
    HubSpot Marketing Hub
    7.1
    323 Ratings
    4% below category average
    Calendaring00 Ratings7.3308 Ratings
    Event/webinar marketing00 Ratings6.9254 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Campaigner and HubSpot Marketing Hub
    Feature
    Campaigner
    -
    Ratings
    HubSpot Marketing Hub
    9.4
    349 Ratings
    22% above category average
    Social sharing and campaigns00 Ratings8.7345 Ratings
    Social profile integration00 Ratings10.0334 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Campaigner and HubSpot Marketing Hub
    Feature
    Campaigner
    -
    Ratings
    HubSpot Marketing Hub
    9.0
    344 Ratings
    19% above category average
    API00 Ratings9.0253 Ratings
    Role-based workflow & approvals00 Ratings8.9283 Ratings
    Customizability00 Ratings8.3306 Ratings
    Integration with Salesforce.com00 Ratings10.0229 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings10.097 Ratings
    Integration with SugarCRM00 Ratings7.790 Ratings
    Best Alternatives
    CampaignerHubSpot Marketing Hub
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Everest (Return Path + 250ok)
    Score10 out of 10
    Bloomreach - The Agentic Platform for Personalization
    Score8.4 out of 10
    Enterprises
    Emma by Marigold
    Score9.4 out of 10
    Iterable
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    CampaignerHubSpot Marketing Hub
    Likelihood to Recommend
    2.0
    (5 ratings)
    8.4
    (657 ratings)
    Likelihood to Renew
    9.0
    (1 ratings)
    9.0
    (371 ratings)
    Usability
    5.0
    (2 ratings)
    8.6
    (109 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (25 ratings)
    Performance
    -
    (0 ratings)
    8.9
    (17 ratings)
    Support Rating
    1.0
    (2 ratings)
    8.4
    (88 ratings)
    In-Person Training
    -
    (0 ratings)
    9.1
    (8 ratings)
    Online Training
    -
    (0 ratings)
    9.1
    (26 ratings)
    Implementation Rating
    -
    (0 ratings)
    7.3
    (48 ratings)
    Configurability
    -
    (0 ratings)
    7.3
    (2 ratings)
    Ease of integration
    -
    (0 ratings)
    8.9
    (5 ratings)
    Product Scalability
    -
    (0 ratings)
    7.3
    (7 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.1
    (3 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.1
    (3 ratings)
    User Testimonials
    CampaignerHubSpot Marketing Hub
    Likelihood to Recommend
    Ziff Davis Inc
    Workflow feature makes this best suited for those who want to send a series of emails over time based on contact attributes and behavior. Ability to add custom fields and define segments makes this tool valuable for very targeted email campaigns. Lack of communication about releases and poor technical support means your users will need to be fairly skilled in critical thinking and more technical than average. Our knowledge of system came from lots of trial and error.
    Incentivized
    Read full review
    HubSpot
    As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
    Incentivized
    Read full review
    Pros
    Ziff Davis Inc
    • Number 1, is it's ease of use. We have not run into any problems where someone finds Campaigner difficult to use and this comes in handy every day. The more people that know how to use it the better because it reduces stress/buildup on others.
    • We love the reporting system here. We use the clicks and opens to follow up with people all the time so to have all that detailed information is very beneficial.
    • Customization is great. You can really make all your emails look exactly like they're pictured in your head.
    Read full review
    HubSpot
    • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
    • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
    • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
    Incentivized
    Read full review
    Cons
    Ziff Davis Inc
    • Campaigner is just too bare-bones. When we first started using Campaigner close to a decade ago it was perfect for what it was. But nowadays Campaigner is missing several features that their competitors offer like exit intent and cart abandonment emails.
    • Campaigner has an astonishingly bad unsubscribe option. We have had many customers complain to us over the years that when they try to unsubscribe through the emails Campaigner sends, their unsubscribe does not go through.
    • Hard to change account settings such as changing our subscription plan. We had to call and were told to wait 24 hours just to make a small change to our account.
    Incentivized
    Read full review
    HubSpot
    • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
    • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
    • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
    Incentivized
    Read full review
    Likelihood to Renew
    Ziff Davis Inc
    I can't see us not renewing unless we find something better. This is highly unlikely because there was a thorough research done for use to chose the best marketing client and it always came back to campaigner.
    Read full review
    HubSpot
    Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
    Incentivized
    Read full review
    Usability
    Ziff Davis Inc
    Great features but awful tech support experiences over five years of use. Some releases broke our workflows and Campaigner could never explain why. Our initial plan provided a designed client support contact. This individual changed frequently without notice and at one point they decided our plan no longer included a designated contact. Of course this was never communicated to us until we tried to reach out to the person. If you are tech savy this system might be for you but you'll be on your own.
    Incentivized
    Read full review
    HubSpot
    While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
    Incentivized
    Read full review
    Reliability and Availability
    Ziff Davis Inc
    No answers on this topic
    HubSpot
    They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
    Read full review
    Performance
    Ziff Davis Inc
    No answers on this topic
    HubSpot
    With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
    Read full review
    Support Rating
    Ziff Davis Inc
    Everything takes a minimum of 24 hours to solve and after being with campaigner for several years we were just told for the first time we have an account rep which we never even spoke to.
    Incentivized
    Read full review
    HubSpot
    During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
    Read full review
    In-Person Training
    Ziff Davis Inc
    No answers on this topic
    HubSpot
    I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
    Read full review
    Online Training
    Ziff Davis Inc
    No answers on this topic
    HubSpot
    I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
    Read full review
    Implementation Rating
    Ziff Davis Inc
    No answers on this topic
    HubSpot
    My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
    Read full review
    Alternatives Considered
    Ziff Davis Inc
    MailChimp is far more customizable and User-Friendly, although Campaigner gets the job done. Campaigner could benefit from a design upgrade to bring their look into the modern realm. The drag and drop features and email customization of MailChimp, Campaigner is lacking. However, MailChimp is pricier. So you are definitely getting what you pay for.
    Incentivized
    Read full review
    HubSpot
    Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
    Incentivized
    Read full review
    Scalability
    Ziff Davis Inc
    No answers on this topic
    HubSpot
    HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
    Read full review
    Return on Investment
    Ziff Davis Inc
    • We are able to sell Campaigner as a premium feature
    • The plans can be a bit pricey
    • We do cover cost by using their flexible "bucket" model.
    Incentivized
    Read full review
    HubSpot
    • HubSpot has helped us increased our lead generation.
    • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
    • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
    Incentivized
    Read full review
    ScreenShots

    HubSpot Marketing Hub Screenshots

    Screenshot of Marketing Automation with HubSpot. Here, marketers can define workflows for highly targeted and personalized nurturing campaigns that send leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics. These help track engagement with the entire funnel through real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media. HubSpot’s social media publishing helps improve scheduling and publishing social media content.Screenshot of HubSpot Blogging and SEO. HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of the inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as blog posts are written.Screenshot of Marketing Automation with HubSpot. Here, marketers can define workflows for highly targeted and personalized nurturing campaigns that send leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts. Integrating with most common CRMs, HubSpot provides a view of view contacts, and allows for customized and personalized email communications.